Through social listening, and ligning customer service with marketing, and digital experiences with products, brands like Mattel and Warby Parker have mastered social analytics.
Social Media Smarts
Clever new ads from Hotels.com feature subtitles and an ASL interpreter. Meant to be watched without sound, the ads acknowledge the default silence of Facebook's news feed videos.
Brands need to be "always on" to profit from the changing ways people consume content, writes LinkedIn's Nellie Chan.
What is customer engagement, and how can brands use it to enhance customer experience? From encouraging personalization to challenging customer knowledge find out exactly how to improve customer experience and increase brand revenue.
Social media played a big role in President Obama's campaign four years ago. Hillary Clinton announcing her candidacy via YouTube shows that trend will likely continue.
To show there's more to the country than Amsterdam, the Netherlands Board of Tourism and Expedia are utilizing the social platform to reveal Van Gogh paintings - and chances to win - with retweets.
To promote KFC Romania's value meals, MRM Worldwide launched a user-generated content (UGC) campaign based on Millennials mocking a famous Instagram feed full of photos flaunting wealth.
In addition to a new set of Vine videos, the home improvement chain is using Instagram videos as trailers for its DIY projects that are popular posts on its Pinterest page.
This year, more voters than ever used smartphones and social media to keep up with political news, while hashtags like #IVoted became status symbols for Facebook and Twitter users.
Pinterest's head of online sales and operations has four tips for leveraging the platform to push your brand’s products.