Pinterest's head of online sales and operations has four tips for leveraging the platform to push your brand’s products. Read More...
View articleThis past weekend, the British cake manufacturer launched a contest on its social channels that rewards winners with a cake delivered in time to watch...
View articleThese methods for engaging customers via social media are tailored for health-focused brands, but can really be implemented by any company to help boo...
View articleNow that the ALS Ice Bucket Challenge has reached its zenith, it's time to look at what other brands can learn from its massive success. Read More...
View articleAt her session at ClickZ Live San Francisco, IBM's social business strategist discussed the ways in which several brands have excelled at engagement. ...
View articleAs consumers become more and more fluent in the nuances of different social media platforms, brands are tasked to tailor their content marketing effor...
View articleLinkedIn says its Sales Navigator tool will help sales professionals get away from cold outreaches and build better connections with buyers. Read More...
View articleSocial engagement apps are shareable digital experiences that invite consumers (and their friends) into a social relationship with a brand. Done right...
View articleThis time around, social marketing by brands has become much more advanced. So what can we expect from the sponsoring World Cup brands in the coming m...
View articleFacebook advertising and sponsored posts aren't perfect, but they are the beginning of more accountability and a focus on what really matters: great c...
View articleSocial networks are maturing and evolving by answering the need to monetize the value they are creating. Brands need to mature and evolve, too. Read M...
View articleAlthough Google+ has some virtues, on the whole it would be a burden lifted to not have to think about including it in the social media mix. Read More...
View articleIn a cluttered social media world, good isn't good enough anymore. Content has to be great if you want to break through, drive shares, and get noticed...
View articleThe combination of brand, expert, and social content results in fresh, interesting content that appeals to a variety of audiences at all points in the...
View articleStorytelling for companies is outmoded, according to Ty Montague, who advocates "storydoing" as the way forward. Read More...
View articleWith the changes to Pinterest's Acceptable Use Policy, marketers may have to rethink the way they use the social site. The policy update includes modi...
View articleMarketing to people who have similar interests may carry a greater value proposition than marketing to those who don't, even though they may be social...
View articleIn the hierarchy of social engagement value, simple likes and retweets come at the bottom, followed by sharing of brand-related content, sweepstakes, ...
View articleIt's not enough to tell a compelling story. You need to provide easy access to behavioral change and that's where the true value of digital comes in. ...
View articleBrands should turn to their social audiences, who can provide content that is authentic, constantly changing, and often beautiful and unexpected, to i...
View articleThe real reason for the acquisition is that any site that moves people away from dependence on Facebook also chips away at its ability to sell ads, wh...
View articleSocial media can be used to flip the sales and marketing funnel and prompt customers to do much of the marketing and sales for your brand. Read More...
View articleDuring last year's Super Bowl, many brands embraced hashtags as a way to promote fan participation and prolong the conversation -- will this trend con...
View articleThese 5 key factors will separate those that make big gains in their digital & social media marketing efforts from those that will not in the pivo...
View articleTwitter may have started as a male-dominate platform, but a recent study by Beevolve.com found that women now outnumber men on Twitter by 6 percent. R...
View articleAaron Kahlow shares his cliff notes, down and dirty version of a content marketing blueprint, with everything important for content marketing in 2014....
View articleEven though interaction may not take place in real-time, marketers can leverage viewer interest by participating in program-related conversations and ...
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