10 Ways to Boost Engagement on Facebook With Social Engagement Apps
Social

10 Ways to Boost Engagement on Facebook With Social Engagement Apps

11y Roger Katz

10 Ways to Boost Engagement on Facebook With Socia...

The Facebook news feed is where marketers need to be if they want to get their message right into the conversation between friends. Read More...

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The Anatomy of a Successful B2B Social Marketing Campaign
Social

The Anatomy of a Successful B2B Social Marketing Campaign

11y John Lee

The Anatomy of a Successful B2B Social Marketing C...

Jaw-dropping social campaigns are no accident; they're the result of an intentional, strategic framework that's both scalable and accountable. Read Mo...

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Marketers Eager for Facebook Hashtags
Social

Marketers Eager for Facebook Hashtags

11y Mary Lisbeth D'Amico

Marketers Eager for Facebook Hashtags

Love them or hate them, hashtags are reportedly coming to Facebook - sometime - and most marketers couldn't be happier. Read More...

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SXSW 2013: Taco Bell Rocks Austin With Feed the Beat Rockumentary
Social

SXSW 2013: Taco Bell Rocks Austin With Feed the Beat Rockumentary

11y Melanie White

SXSW 2013: Taco Bell Rocks Austin With Feed the Be...

Through Taco Bell's social media fan base and a partnership with Twitter, the brand is supporting the creation of an experimental film, tentatively na...

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The Real (and Hidden) Value of Social Media
Social

The Real (and Hidden) Value of Social Media

11y Krista Neher

The Real (and Hidden) Value of Social Media

The most valuable part of social media is driving recommendations and natural and authentic social mentions from your customers. Read More...

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Gaming Company Fuels Growth Through Social Media Optimization
Social

Gaming Company Fuels Growth Through Social Media Optimization

11y Michael Shashoua

Gaming Company Fuels Growth Through Social Media O...

Rebel Entertainment, a two-year-old gaming company founded by former staffers of Disney's online gaming unit, has fueled growth of its flagship online...

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Can a Brand Push Traffic Through Pinning?
Social

Can a Brand Push Traffic Through Pinning?

11y Steve Sherfy

Can a Brand Push Traffic Through Pinning?

Give consumers something they want, something they are looking for, while expecting nothing in return. Read More...

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Strategies for Marketing in the Social-Mobile World
Social

Strategies for Marketing in the Social-Mobile World

11y Roger Katz

Strategies for Marketing in the Social-Mobile Worl...

Three key trends that set the stage for social-mobile to leapfrog the desktop experience, and why brands should refocus their marketing lens to accomm...

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Not So 'Social' Media
Social

Not So 'Social' Media

11y Jasmine Sandler

Not So 'Social' Media

Social interactivity via technology is how people are communicating and prefer to do business. So what does this mean to business relationships and wh...

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Bringing Local Relevance to Social
Local

Bringing Local Relevance to Social

11y Robin Neifield

Bringing Local Relevance to Social

There are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer too...

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Portals and Social Undervalued in Conversions: Aggregate Knowledge
Social

Portals and Social Undervalued in Conversions: Aggregate Knowledge

11y Susan Kuchinskas

Portals and Social Undervalued in Conversions: Agg...

Social media and ad exchanges deliver clicks and conversions at the lowest cost of all channels, but networks and exchanges don't deliver high-quality...

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Are You Prepared for Visual Social Media Marketing?
Social

Are You Prepared for Visual Social Media Marketing?

11y Krista Neher

Are You Prepared for Visual Social Media Marketing...

Images are the key to breaking through the clutter of social media. Here are three main opportunities for marketers to take advantage of this trend. R...

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Why Businesses Need Social Engagement to Be Relevant in Social Search
Social

Why Businesses Need Social Engagement to Be Relevant in Social Search

11y Tom Mohr

Why Businesses Need Social Engagement to Be Releva...

Businesses spend billions on effective SEO, but are they prepared for SMO challenges driven by Facebook Graph Search? Read More...

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Tumblr - Untapped Marketing Goldmine
Social

Tumblr - Untapped Marketing Goldmine

11y Ekaterina Walter

Tumblr - Untapped Marketing Goldmine

A look at how small businesses are using Tumblr as a marketing and promotion tool. Read More...

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5 Deadly Sins of Social Content
Social

5 Deadly Sins of Social Content

11y Lee Odden

5 Deadly Sins of Social Content

Online marketers emphasize content in the marketing mix now more than ever, but they don't always get it right. Read More...

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3 Ways Entrepreneurs Can Leverage Social Media to Market New Products and Services
Social

3 Ways Entrepreneurs Can Leverage Social Media to Market New Products and S...

11y Lee Odden

3 Ways Entrepreneurs Can Leverage Social Media to ...

When considering how to communicate to a market about a new product or service, there are many key questions that social media can help solve for a ne...

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How to Feed the Social Media Content Beast? Layers
Social

How to Feed the Social Media Content Beast? Layers

12y Lee Odden

How to Feed the Social Media Content Beast? Layers

When a content marketing and social media promotion plan is architected using these four layers of content, companies can achieve big results with mod...

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Earned, Owned, Paid, Shared: Horsemen of the Apocalypse or Best Opportunity?
Social

Earned, Owned, Paid, Shared: Horsemen of the Apocalypse or Best Opportunity...

12y Lee Odden

Earned, Owned, Paid, Shared: Horsemen of the Apoca...

The challenge of attempting to serve the insatiable need for digital content may seem formidable, but the upside is tremendous. Read More...

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Optimizing Social Media Across the Customer Lifecycle
Social

Optimizing Social Media Across the Customer Lifecycle

12y Lee Odden

Optimizing Social Media Across the Customer Lifecy...

Study how your brand can continuously optimize content and social media participation to attract, engage, and inspire your customers. Read More...

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Small Business and Social Media - Don't Be Late to the Party
Social

Small Business and Social Media - Don't Be Late to the Party

12y Lee Odden

Small Business and Social Media - Don't Be Late to...

How small businesses can realistically and practically get started with meaningful social media marketing. Read More...

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Evaluating Personal Social Media Effectiveness
Social

Evaluating Personal Social Media Effectiveness

12y Lee Odden

Evaluating Personal Social Media Effectiveness

Are you shortcutting your social media success? Read More...

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How Should Salespeople Use Social Media?
Social

How Should Salespeople Use Social Media?

12y Lee Odden

How Should Salespeople Use Social Media?

A few ideas on tactics that salespeople or teams should consider. Read More...

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The Power of Lists and Collected Resources for Social Media Marketing
Social

The Power of Lists and Collected Resources for Social Media Marketing

12y Lee Odden

The Power of Lists and Collected Resources for Soc...

To avoid being ignored, follow these tips on what you can do to tap into the social media power of lists and collections. Read More...

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Social Media Connections Between Consumers and Brands That Inspire Sales
Social

Social Media Connections Between Consumers and Brands That Inspire Sales

12y Lee Odden

Social Media Connections Between Consumers and Bra...

Social media can help businesses serve customer needs across the lifecycle, not just at the top of the sales funnel. Read More...

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Optimize and Socialize Your Way to Better Business Blogging
Social

Optimize and Socialize Your Way to Better Business Blogging

12y Lee Odden

Optimize and Socialize Your Way to Better Business...

Socialized and optimized blog content can drive traffic through search and those visitors can share that content through social channels, driving even...

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15 Questions for Social Media Marketing and Measurement Success
Social

15 Questions for Social Media Marketing and Measurement Success

13y Lee Odden

15 Questions for Social Media Marketing and Measur...

Better connect with customers and attract new business through corporate social media participation by asking these key measurement questions. Read Mo...

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Social Media and Content Marketing: A One-Night Stand?
Social

Social Media and Content Marketing: A One-Night Stand?

13y Lee Odden

Social Media and Content Marketing: A One-Night St...

Tips for building a long-term relationship. Read More...

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