45% of retailers plan to spend more on social media advertising in 2021 vs 2020

Digital Advertising 45% of retailers plan to spend more on social media advertising in 2021 vs 2020

2m Jacqueline Dooley

45% of retailers plan to spend more on social medi...

The 2021 Global Social Advertising Trends report includes new stats and trends on retail social media advertising compiled from a poll of 300 global r...

View article
The role of AI & social media marketers in a B2B marketing campaign

AI & Automation The role of AI & social media marketers in a B2B marketing campaign

3m Amanda Jerelyn

The role of AI & social media marketers in a B2B m...

A B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...

View article
Best practices for influencer marketing to Gen Z post COVID-19

Digital Marketing Best practices for influencer marketing to Gen Z post COVID-19

4m Lomit Patel

Best practices for influencer marketing to Gen Z p...

Lomit Patel, Vice President of Growth at IMVU, provides an overview on the best practices for influencer marketing to Gen Z. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
Why Nextdoor should be part of your SMBs social media strategy

Digital Advertising Why Nextdoor should be part of your SMBs social media strategy

5m Jacqueline Dooley

Why Nextdoor should be part of your SMBs social me...

Nextdoor, the neighborhood app, reaches over 270,000 neighborhoods globally and seamlessly fits into your SMBs social media strategy. Read More...

View article
How local ads can mitigate COVID-19’s impact on SMBs

Digital Advertising How local ads can mitigate COVID-19’s impact on SMBs

5m Jacqueline Dooley

How local ads can mitigate COVID-19’s impact on SM...

Nextdoor, a hyperlocal social media platform for neighborhoods, offers two distinct, low cost advertising opportunities aimed at helping SMBs reach ou...

View article
The holiday guide to cross-platform social media advertising

Digital Marketing The holiday guide to cross-platform social media advertising

7m Robert Rothschild

The holiday guide to cross-platform social media a...

Smartly.io's VP of Global Marketing, Robert Rothschild, discusses how advertisers can connect with audiences across social for successful holiday camp...

View article
Tips to reinvigorate your social marketing strategy for impact & authenticity

Digital Marketing Tips to reinvigorate your social marketing strategy for impact & authenticity

7m Sarah Ware

Tips to reinvigorate your social marketing strateg...

COVID-19 has shifted all facets of consumer life. How can brands pivot their strategies to gain back new customers and keep the old? Read More...

View article
Leveraging the authority of LinkedIn influencers for B2B

Digital Marketing Leveraging the authority of LinkedIn influencers for B2B

8m Intellifluence

Leveraging the authority of LinkedIn influencers f...

Consider all aspects of the sales funnel when collaborating with authoritative LinkedIn influencers for the purposes of successful B2B marketing. Read...

View article
How brands are creating communities and cultural moments on TikTok

Digital Marketing How brands are creating communities and cultural moments on TikTok

8m Luke Richards

How brands are creating communities and cultural m...

TikTok offers a new opportunity for brands. But according to their West Coast lead for global business solutions, realness and authenticity are what r...

View article
The what, why, and how of TikTok's advertising gold rush

Digital Marketing The what, why, and how of TikTok's advertising gold rush

9m Charlie Braithwaite

The what, why, and how of TikTok's advertising gol...

With a global audience and a supposed reputation for authenticity, TikTok presents an unmissable opportunity for marketers. Here’s how you get started...

View article
Why consumers follow and unfollow brands on social media

Digital Marketing Why consumers follow and unfollow brands on social media

10m Jacqueline Dooley

Why consumers follow and unfollow brands on social...

Sprout Social’s 2020 Index provides insight into consumer expectations for the brands they follow and unfollow on social media. Read More...

View article
Five changes in social advertising for brands during COVID-19

Digital Advertising Five changes in social advertising for brands during COVID-19

10m Tereza Litsa

Five changes in social advertising for brands duri...

How has social advertising changed during the coronavirus pandemic? Here’s everything you need to know. Read More...

View article
How to set up your Social Media Engagement Checklist

Digital Marketing How to set up your Social Media Engagement Checklist

1y Tereza Litsa

How to set up your Social Media Engagement Checkli...

Social media engagement can help you keep your followers interested in your brand. Here’s how to set up an effective engagement checklist. Read More...

View article
Strategies to refine Instagram marketing for ecommerce

Digital Marketing Strategies to refine Instagram marketing for ecommerce

1y Martin Ochwat

Strategies to refine Instagram marketing for ecomm...

60% of users discovered products through Instagram and have been more open to purchasing them. Here are some stats, tips, and tools to maximize your I...

View article
A comprehensive guide to influencer marketing

Digital Marketing A comprehensive guide to influencer marketing

1y Charlie Braithwaite

A comprehensive guide to influencer marketing

Here is a comprehensive guide on how to improve your strategy with influencer marketing. Read More...

View article
Five key social media trends that will shape 2020

Digital Marketing Five key social media trends that will shape 2020

1y Tereza Litsa

Five key social media trends that will shape 2020

What does the future hold for social media? Here are the key trends to follow for another successful year in social media marketing for your brand. Re...

View article
Why marketers need to reevaluate their Facebook strategies

Social Media Why marketers need to reevaluate their Facebook strategies

3y Vijay Sundaram, CSO, Zoho

Why marketers need to reevaluate their Facebook st...

Most marketers who consider Facebook a valuable platform are feeling baffled with the series of changes that the social media giant has brought in rec...

View article
Facebook Watch takes on YouTube - and the global TV market

Digital Advertising Facebook Watch takes on YouTube - and the global TV market

3y Clark Boyd

Facebook Watch takes on YouTube - and the global T...

Facebook's announcement of its Watch video service is a clear bid to tap into the lucrative TV market. How will it affect digital ad spend, and what d...

View article
How brands can leverage Facebook Groups to improve engagement

Social Media How brands can leverage Facebook Groups to improve engagement

3y Tereza Litsa

How brands can leverage Facebook Groups to improve...

Facebook’s latest algorithm change brings a big opportunity for brands to leverage Groups for community building. Here’s how to improve your Facebook ...

View article
How can I tell if my social media strategy is generating results?

Social Media How can I tell if my social media strategy is generating results?

3y Tereza Litsa

How can I tell if my social media strategy is gene...

The average person spends just under two hours a day (116 minutes) on social platforms, which means a successful social media strategy is imperative f...

View article
Seeing the trees for the forest with paid social

Social & Community Seeing the trees for the forest with paid social

4y Mike O'Brien

Seeing the trees for the forest with paid social

Everyone’s on social media these days, so your business should be, too. But without paid media, your campaigns could have the impact of a falling tree...

View article
Tools and tips for calculating the ROI of social media

Conversion & ROI Tools and tips for calculating the ROI of social media

4y Clark Boyd

Tools and tips for calculating the ROI of social m...

Marketers tend to go where their target audience is. There are 2.8 billion active social media users globally in 2017, an increase of 21% on 2016̵...

View article
Dark social: Why and how should you be tracking it?

Social Dark social: Why and how should you be tracking it?

4y Tereza Litsa

Dark social: Why and how should you be tracking it...

As more and more content is shared over encrypted and private channels, it has become increasingly difficult for marketers to track the origins of tra...

View article
Eight tools to measure social media engagement

Social Eight tools to measure social media engagement

4y Tereza Litsa

Eight tools to measure social media engagement

Social media engagement can be challenging, but luckily there are many tools to measure it effectively. One of the hardest KPIs in social media market...

View article
A guide to five Facebook ad types that will reach your marketing objectives

Display Advertising A guide to five Facebook ad types that will reach your marketing objectives

4y Tereza Litsa

A guide to five Facebook ad types that will reach ...

Facebook has announced that it is planning to withdraw the ability to boost a list of post types from its available ad formats, as they didn’t seem to...

View article
What YouTube's new in-app messaging feature means for brands

Social What YouTube's new in-app messaging feature means for brands

4y Tereza Litsa

What YouTube's new in-app messaging feature means ...

YouTube has decided to join the messaging trend with an in-app chatting service, allowing users to start a conversation directly through YouTube’s mob...

View article
Five ways businesses can make their physical locations more Instagram-friendly

Social Media Five ways businesses can make their physical locations more Instagram-friendly

4y Al Roberts

Five ways businesses can make their physical locat...

With more than 700 million monthly active users, businesses are paying more attention to Instagram than ever before. In fact, the photo-centric servic...

View article
1 2 3 95