Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar?

ABM Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar?

1m Rachael King

Google, LinkedIn, Facebook – which B2B ad platform...

While building brand awareness is the primary goal, how can B2B marketers choose the best ad platforms to surface ads and maximize investment? Read Mo...

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"Why should I budget for SEO?"

Digital Marketing "Why should I budget for SEO?"

8m Victorious

"Why should I budget for SEO?"

Allocating capital for SEO offers strong ROI, but how do you measure ROI and ensure you're investing enough? Read More...

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Three trends challenger brand marketers need to know

Digital Advertising Three trends challenger brand marketers need to know

11m Keen

Three trends challenger brand marketers need to kn...

Top-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...

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Data integration: the key to omnichannel marketing

Analytics Data integration: the key to omnichannel marketing

1y Jeremy Chan

Data integration: the key to omnichannel marketing

Omnichannel marketing presents an opportunity to marketers but requires better use of data Read More...

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The importance of accurate keyword difficulty scores

Data The importance of accurate keyword difficulty scores

1y Semrush

The importance of accurate keyword difficulty scor...

The dark horse your business needs to outperform competition and win at search Read More...

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Product recommendations are not “one size fits all”

Acquisition Product recommendations are not “one size fits all”

1y Jeremy Chan

Product recommendations are not “one size fits all...

A good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...

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Maropost: the secret to email personalization at scale

Automation Maropost: the secret to email personalization at scale

1y Maropost

Maropost: the secret to email personalization at s...

A Q&A on the role of email marketing in a post-pandemic world and how businesses can best utilize personalization at scale to drive marketing objectiv...

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Blueshift’s Engage21 Conference: Experience Smarter Marketing

Digital Advertising Blueshift’s Engage21 Conference: Experience Smarter Marketing

1y Jeremy Chan

Blueshift’s Engage21 Conference: Experience Smarte...

Next week’s virtual conference will discuss the rapidly changing environment online marketers find themselves in and how to navigate a future with man...

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The fruits of collaboration: how US retailers are monetizing their data

Acquisition The fruits of collaboration: how US retailers are monetizing their data

1y Selwyn Parker

The fruits of collaboration: how US retailers are ...

How customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...

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How technology is streamlining processes in finance and insurance

Analytics How technology is streamlining processes in finance and insurance

1y Daniel Tannenbaum | Sponsored

How technology is streamlining processes in financ...

From CRMs, and messaging platforms to online courses, here's how traditional providers in insurance and mortgages are using technology more effectivel...

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4 tips on successful digital asset management

Digital asset management 4 tips on successful digital asset management

1y Aoife Morgan

4 tips on successful digital asset management

Companies struggling to keep up with booming digital content should look to invest in digital asset management (DAM) to streamline projects and boost ...

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How to take your contact center to the next level

AI & Automation How to take your contact center to the next level

1y Lee Baptiste

How to take your contact center to the next level

The pandemic has given customer contact centers the opportunity to embrace new technologies and break away from old, inefficient modes of communicatio...

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Analyzing the best ecommerce platforms for SEO

Digital Marketing Analyzing the best ecommerce platforms for SEO

1y Daniel Tannenbaum | Sponsored

Analyzing the best ecommerce platforms for SEO

From Shopify to Wix, Tudor Lodge Digital's founder, Daniel Tannenbaum analyzes the best ecommerce platforms for SEO in the market today Read More...

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The five latest Google Ads features and how to make the most of them

Digital Advertising The five latest Google Ads features and how to make the most of them

1y Martin Romerio

The five latest Google Ads features and how to mak...

SEISO guide to test the latest Google Ads features and let them work for you Read More...

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How to create a seamless interactive voice experience

Disruptive MarTech How to create a seamless interactive voice experience

1y Jacqueline Dooley

How to create a seamless interactive voice experie...

Readspeaker AI’s guide features a voice experience design checklist for brands who want to design engaging conversational experiences using voice tech...

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Open banking: is this technology the future of finance?

Disruptive MarTech Open banking: is this technology the future of finance?

1y Daniel Tannenbaum | Sponsored

Open banking: is this technology the future of fin...

Open banking is a new software championed by the regulators, allowing loan providers to see the bank transactions of their customers and make a inform...

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Which areas of tech grew the most during lockdown?

Digital Marketing Which areas of tech grew the most during lockdown?

1y Daniel Tannenbaum | Sponsored

Which areas of tech grew the most during lockdown?

COVID-19 has been a difficult year for some businesses, but not in the tech sector, with video conferencing, gaming and VPNs thriving during the pande...

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45% of retailers plan to spend more on social media advertising in 2021 vs 2020

Digital Advertising 45% of retailers plan to spend more on social media advertising in 2021 vs 2020

1y Jacqueline Dooley

45% of retailers plan to spend more on social medi...

The 2021 Global Social Advertising Trends report includes new stats and trends on retail social media advertising compiled from a poll of 300 global r...

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A data-centric customer acquisition playbook for insurance companies

Data A data-centric customer acquisition playbook for insurance companies

1y Jacqueline Dooley

A data-centric customer acquisition playbook for i...

Data Axle’s guide, The Insurer’s Customer Acquisition Playbook, explains how health, life, and P&C insurance marketers can leverage data to create an ...

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AI-powered chatbots deliver personalization at scale

AI & Automation AI-powered chatbots deliver personalization at scale

1y Jacqueline Dooley

AI-powered chatbots deliver personalization at sca...

Conversational marketing platforms that utilize automated, personalized, real-time conversations are reshaping digital commerce Read More...

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Conversational data shifting consumer privacy discussion

Analytics Conversational data shifting consumer privacy discussion

1y Jacqueline Dooley

Conversational data shifting consumer privacy disc...

Conversational interactions and asynchronous messaging can help solve data privacy issues arising from authenticated users using chatbots Read More...

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How to upgrade your virtual sales enablement approach for long-term success

Digital Marketing How to upgrade your virtual sales enablement approach for long-term success

1y Jacqueline Dooley

How to upgrade your virtual sales enablement appro...

Allego’s virtual sales enablement guide lists four key elements of modern selling and includes an essential 2021 sales enablement checklist Read More...

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5 tips for measuring consumer attention in advertising

Digital Advertising 5 tips for measuring consumer attention in advertising

2y Janelle De Rivera

5 tips for measuring consumer attention in adverti...

Moat by Oracle Data Cloud's Janelle De Rivera details steps that will take your ad measurement strategy to the next level by going beyond verification...

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Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth

Digital Marketing Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth

2y Jacqueline Dooley

Ecommerce businesses have an unprecedented opportu...

Sellercloud reviews post-pandemic consumer shopping patterns and outlines why an omnichannel ecommerce approach is a promising growth strategy for ret...

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Utility and informed consent - the “keys” to implementing data privacy policy

Data Utility and informed consent - the “keys” to implementing data privacy policy

2y Jacqueline Dooley

Utility and informed consent - the “keys” to imple...

Publicis Sapient’s Director of Digital Identity outlines challenges inherent in creating a data privacy policy and what companies must consider for po...

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Ways in which an LMS can help your creative team

Digital Marketing Ways in which an LMS can help your creative team

2y Mindflash LMS

Ways in which an LMS can help your creative team

Mindflash highlights the benefits of adopting a learning management system (LMS) to boost creative and marketing functions. Read More...

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The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

Analytics The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

2y Jacqueline Dooley

The problem of data collection: One in 10 consumer...

Publicis Sapient’s Data Collection & Consent Survey, which questioned 5000 people across five countries, seeks to better understand how consumers feel...

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