Research indicates that media buyers are more inclined to advertise on Snapchat, Pinterest, and Instagram than on Facebook.
Ad Industry Metrics
New research shows that ad fraud is just as costly as it was last year, though the issue is most prevalent in certain areas, such as programmatic and video.
Featuring figures from eMarketer, Snapchat and the Super Bowl, here are seven important industry stats from the last week.
Here's a roundup of important industry stats in 2015, ranging from ad spend to video to social media marketing.
Stats from multiple sources show that U.S. display advertising spend will climb in the next two years.
Yahoo migrated part of its search traffic to its own properties at the end of Q2 of this year. The shift is believed to have caused a decline in paid search budgets but is this just an interim trend?
A new research report from the Association of National Advertisers shows that there is a growing demand for connected TV, yet the numbers are still modest.
New research from The CMO Club and IBM shows that 57 percent of CMOs expect their marketing budgets to increase over the next two to three years, and content generation will be their biggest expenditure.
A new study by the CMO council shows that while marketers see the value of visual content, especially video, there are few systems in place to organize and distribute that content.
Back-to-school shopping is becoming less important to families in the U.S. How should retailers respond to this change?