While investment in display advertising is still widespread, there has been a shift in the way in which traditional display advertising is used by marketers. So what methods are advertisers employing instead?
Social media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing.
Facebook advertising has come a long way in the past few years, and it provides a highly profitable way for brands either to engage an existing audience or grow new ones.
What does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Digital Advertising Breakfast in London.
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.
Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers.
As the ball drops on December 31st, make sure your media strategies are stacked with timely resolutions to make the most of 2017.
Has 2016 been the year of the ad blocker? The numbers of worldwide users has soared driven by mobile uptake. Ad blocking ... read more
It’s the moment we’ve been waiting for. All us mobile-first proponents have been sat patiently rubbing our hands and saying “you’ll see, ... read more
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more
The marketing world has witnessed a huge explosion of popularity around live video over the past few years. But if you’re considering integrating live video into your brand’s marketing strategy, where and how should you go about it? Here are are some points to bear in mind.
Snapchat recently announced the launch of Snap Map, a new feature that could become very useful among brands looking for new ways to benefit from location marketing.
When talking about the huge disruption that is taking place in retail markets today, Amazon is often singled out as the culprit. But Amazon’s success isn’t simply the result of the company’s scale and pricing power. In a growing number of markets, it’s becoming clear that Amazon is managing to fundamentally reshape customer experiences.
Despite the Digital Marketing Association noting that 77% of brands believe real-time personalization of their marketing is crucial, a whopping 60% still struggle to do it. In this article, I look at why this is, and how a Customer Data Platform can help.
