IAB/PwC Report: Podcast ads continue to boom by growing 53% over last year

Ad Industry Metrics IAB/PwC Report: Podcast ads continue to boom by growing 53% over last year

2y Barry Levine

IAB/PwC Report: Podcast ads continue to boom by gr...

Brand awareness and branded content ads increase as a percentage of total ads. Direct response ads are shrinking, but still make up 51.6% of the total...

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The evolution of display: How is advertisers' use of display advertising changing?

Ad Industry Metrics The evolution of display: How is advertisers' use of display advertising changing?

5y Rebecca Sentance

The evolution of display: How is advertisers' use ...

While investment in display advertising is still widespread, there has been a shift in the way in which traditional display advertising is used by mar...

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What can advertising spend tell us about the future of social networks?

Ad Industry Metrics What can advertising spend tell us about the future of social networks?

5y Rebecca Sentance

What can advertising spend tell us about the futur...

Social media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing. ...

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Breaking down the Facebook auction: How to manage rising CPMs and deliver sales

Actionable Analysis Breaking down the Facebook auction: How to manage rising CPMs and deliver sales

5y Clark Boyd

Breaking down the Facebook auction: How to manage ...

Facebook advertising has come a long way in the past few years, and it provides a highly profitable way for brands either to engage an existing audien...

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Our four favourite findings from the ClickZ Digital Advertising Breakfast

Actionable Analysis Our four favourite findings from the ClickZ Digital Advertising Breakfast

5y Leonie Mercedes

Our four favourite findings from the ClickZ Digita...

What does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...

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YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

5y Al Roberts

YouTube is getting rid of 30-second unskippable pr...

They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...

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Ad blocker use continues to grow rapidly

Ad Industry Metrics Ad blocker use continues to grow rapidly

5y Al Roberts

Ad blocker use continues to grow rapidly

Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...

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The Year Ahead: Top Resolutions for Digital Advertisers

Ad Industry Metrics The Year Ahead: Top Resolutions for Digital Advertisers

5y Chad Bronstein

The Year Ahead: Top Resolutions for Digital Advert...

As the ball drops on December 31st, make sure your media strategies are stacked with timely resolutions to make the most of 2017. Read More...

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Do ad blockers hold the clue to the future of advertising?

Ad Industry Metrics Do ad blockers hold the clue to the future of advertising?

5y Tim Flagg

Do ad blockers hold the clue to the future of adve...

Has 2016 been the year of the ad blocker? The numbers of worldwide users has soared driven by mobile uptake. Ad blocking is high on the agenda for bot...

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Worldwide mobile internet use surpasses desktop for the first time ever

Ad Industry Metrics Worldwide mobile internet use surpasses desktop for the first time ever

5y Christopher Ratcliff

Worldwide mobile internet use surpasses desktop fo...

It’s the moment we’ve been waiting for. All us mobile-first proponents have been sat patiently rubbing our hands and saying “you’ll see, just you wait...

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It’s time to deal with the next fraud frontier: attribution

Ad Industry Metrics It’s time to deal with the next fraud frontier: attribution

5y Alan Beiagi

It’s time to deal with the next fraud frontier: at...

While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-se...

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Nine stats about Twitter video ads and why we cannot ignore them

Ad Industry Metrics Nine stats about Twitter video ads and why we cannot ignore them

5y Tereza Litsa

Nine stats about Twitter video ads and why we cann...

Video content is popular on social media and it is among the most effective formats for advertising. Time to go beyond Facebook and see how Twitter vi...

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Stats of the Week: UX gets an F

Ad Industry Metrics Stats of the Week: UX gets an F

5y Mike O'Brien

Stats of the Week: UX gets an F

Ad blocking is on the rise, in large part because advertisers haven't got their user experiences up to snuff, as these stats from new IAB research ref...

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Stats of the week: All about mobile apps

Ad Industry Metrics Stats of the week: All about mobile apps

5y Mike O'Brien

Stats of the week: All about mobile apps

What do 11, 15, -42 and 1 (and 5) have in common? They're all big numbers from the past week in digital for Pandora, Apple, Facebook, and Chick-fil-A....

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Google beats Apple to become world's most valuable brand [Study]

Ad Industry Metrics Google beats Apple to become world's most valuable brand [Study]

5y Mike O'Brien

Google beats Apple to become world's most valuable...

Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital's annual report. This year, Google is ba...

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Where do the biggest brands spend their marketing dollars?

Ad Industry Metrics Where do the biggest brands spend their marketing dollars?

5y Mike O'Brien

Where do the biggest brands spend their marketing ...

Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands - Amazon and Apple - are banking ...

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Viewability has much more gray area than you realize [Study]

Ad Industry Metrics Viewability has much more gray area than you realize [Study]

5y Mike O'Brien

Viewability has much more gray area than you reali...

Perfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn't quite that ...

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Stats of the week: consumers say no to online advertising

Ad Industry Metrics Stats of the week: consumers say no to online advertising

5y Sophie Loras

Stats of the week: consumers say no to online adve...

Marketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report ...

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Study: Marketers are clueless on cross-channel measurement

Ad Industry Metrics Study: Marketers are clueless on cross-channel measurement

5y Mike O'Brien

Study: Marketers are clueless on cross-channel mea...

A new study from Origami Logic highlights how much marketers struggle with cross-channel measurement. How can they make data less overwhelming? Read M...

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Study: 73% of 'millennials' prefer to contact brands via email

Ad Industry Metrics Study: 73% of 'millennials' prefer to contact brands via email

6y Mike O'Brien

Study: 73% of 'millennials' prefer to contact bran...

Millennial consumers aren't seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with br...

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Snow White and the Seven Stats: Figures from the last week in digital

Ad Industry Metrics Snow White and the Seven Stats: Figures from the last week in digital

6y Mike O'Brien

Snow White and the Seven Stats: Figures from the l...

What do 41, 87 and 1.1 trillion have in common? They're all important numbers this week, where we've compiled seven stats about VR interest, ad spend ...

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Snapchat beats Facebook for 2016 ad dollars

Ad Industry Metrics Snapchat beats Facebook for 2016 ad dollars

6y Melanie White

Snapchat beats Facebook for 2016 ad dollars

Research indicates that media buyers are more inclined to advertise on Snapchat, Pinterest, and Instagram than on Facebook. Read More...

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Ad fraud continues to cost brands billions

Ad Industry Metrics Ad fraud continues to cost brands billions

6y Mike O'Brien

Ad fraud continues to cost brands billions

New research shows that ad fraud is just as costly as it was last year, though the issue is most prevalent in certain areas, such as programmatic and ...

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Seven of our favorite stats of the week

Ad Industry Metrics Seven of our favorite stats of the week

6y Mike O'Brien

Seven of our favorite stats of the week

Featuring figures from eMarketer, Snapchat and the Super Bowl, here are seven important industry stats from the last week. Read More...

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Seven of the biggest industry stats of 2015

Ad Industry Metrics Seven of the biggest industry stats of 2015

6y Yuyu Chen

Seven of the biggest industry stats of 2015

Here's a roundup of important industry stats in 2015, ranging from ad spend to video to social media marketing. Read More...

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7 display advertising stats of 2015 that you should know

Ad Industry Metrics 7 display advertising stats of 2015 that you should know

6y Yuyu Chen

7 display advertising stats of 2015 that you shoul...

Stats from multiple sources show that U.S. display advertising spend will climb in the next two years. Read More...

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Yahoo Gemini slows down Q3 paid search growth

Ad Industry Metrics Yahoo Gemini slows down Q3 paid search growth

6y Yuyu Chen

Yahoo Gemini slows down Q3 paid search growth

Yahoo migrated part of its search traffic to its own properties at the end of Q2 of this year. The shift is believed to have caused a decline in paid ...

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