63 Percent of Mobile Video Viewing Occurs at Home, According to IAB Study
Ad Industry Metrics

63 Percent of Mobile Video Viewing Occurs at Home, According to IAB Study

11y James Dohnert

63 Percent of Mobile Video Viewing Occurs at Home,...

Almost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau (IAB). Read More...

View article
ComScore Study Reveals Online Searches Hit 17 Billion in November
Ad Industry Metrics

ComScore Study Reveals Online Searches Hit 17 Billion in November

11y James Dohnert

ComScore Study Reveals Online Searches Hit 17 Bill...

November 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore. Read More...

View article
Consumers Most Annoyed by Ads on Social Networking Sites
Ad Industry Metrics

Consumers Most Annoyed by Ads on Social Networking Sites

11y James Dohnert

Consumers Most Annoyed by Ads on Social Networking...

A new study from NM Incite and Nielsen has found that 33 percent of consumers find ads on social networks more annoying than an average online ad. Rea...

View article
Get the latest analysis and reports delivered to your inbox daily
77% of Brands Aren't Using Online Video Advertising
Ad Industry Metrics

77% of Brands Aren't Using Online Video Advertising

11y James Dohnert

77% of Brands Aren't Using Online Video Advertisin...

A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively. Read More...

View article
Mazda Seeks Ungettables at Gas Pump
Ad Industry Metrics

Mazda Seeks Ungettables at Gas Pump

11y Susan Kuchinskas

Mazda Seeks Ungettables at Gas Pump

Outcast Media says it has identified a segment of consumers who are almost unreachable via most media. Luckily, there's one spot they reliably turn up...

View article
Social Buzz Finds Shoppers Psyched for Holidays
Ad Industry Metrics

Social Buzz Finds Shoppers Psyched for Holidays

11y Susan Kuchinskas

Social Buzz Finds Shoppers Psyched for Holidays

In 2.6 million social media conversations -give or take a few -consumers are in full holiday hunter-gatherer mode, according to an analysis by Digitas...

View article
Cyber Monday Traffic, Mobile & Ad Spend Reach Record Highs
Ad Industry Metrics

Cyber Monday Traffic, Mobile & Ad Spend Reach Record Highs

11y Miranda Miller

Cyber Monday Traffic, Mobile & Ad Spend Reach ...

Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all...

View article
A Week of Black Fridays
Ad Industry Metrics

A Week of Black Fridays

11y Susan Kuchinskas

A Week of Black Fridays

Online holiday sales predictions came out strong this week, with one caveat for multi-channel retailers: The deal days just won't stop coming. Say hel...

View article
Longer Online Videos Beg for New Ad Strategy
Ad Industry Metrics

Longer Online Videos Beg for New Ad Strategy

11y Susan Kuchinskas

Longer Online Videos Beg for New Ad Strategy

Consumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To ex...

View article
Over 90% of Shoppers Find Their Cyber Monday Shopping Experience Satisfying
Ad Industry Metrics

Over 90% of Shoppers Find Their Cyber Monday Shopping Experience Satisfying

11y James Dohnert

Over 90% of Shoppers Find Their Cyber Monday Shopp...

New study finds that over 90 percent of shoppers rated their Cyber Monday shopping experience as either "somewhat satisfying" or "very satisfying." Re...

View article
Online Video Ad Spending Rose 27% in 2012
Ad Industry Metrics

Online Video Ad Spending Rose 27% in 2012

11y James Dohnert

Online Video Ad Spending Rose 27% in 2012

A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. Read More...

View article
SES Chicago: ClickZ and Google Analytics Unveil Mobile Metrics Report
Ad Industry Metrics

SES Chicago: ClickZ and Google Analytics Unveil Mobile Metrics Report

11y Melanie White

SES Chicago: ClickZ and Google Analytics Unveil Mo...

Mobile has become a core focus for all integrated marketing campaigns. So much so, that 87 percent of marketers are planning to increase their emphasi...

View article
77% of Businesses Say DMPs Will Play Important Role in Expanding Ad Efforts
Ad Industry Metrics

77% of Businesses Say DMPs Will Play Important Role in Expanding Ad Efforts

11y James Dohnert

77% of Businesses Say DMPs Will Play Important Rol...

As much as 77 percent of businesses think data management platforms will play a critical or major supporting role in expanding their long-term adverti...

View article
Over 47% of National Brands Look to Increase Investment in Local Marketing for 2013
Ad Industry Metrics

Over 47% of National Brands Look to Increase Investment in Local Marketing ...

11y James Dohnert

Over 47% of National Brands Look to Increase Inves...

Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by loca...

View article
Telecoms See the Largest Growth in Global Ad Spending
Ad Industry Metrics

Telecoms See the Largest Growth in Global Ad Spending

11y James Dohnert

Telecoms See the Largest Growth in Global Ad Spend...

The telecommunications sector's global ad spending grew 7.9 percent during the first half of 2012, according to a recent Nielsen quarterly report. Rea...

View article
Over Half of U.K. Advertisers Say Digital Video Ads Are as Effective as TV Ads
Ad Industry Metrics

Over Half of U.K. Advertisers Say Digital Video Ads Are as Effective as TV ...

11y James Dohnert

Over Half of U.K. Advertisers Say Digital Video Ad...

Fifty-two percent of U.K. advertisers believe digital video to be as effective as TV advertisements, according to a new survey by BrightRoll. Read Mor...

View article
Search Advertising Equates to $100 Million Daily for Google
Ad Industry Metrics

Search Advertising Equates to $100 Million Daily for Google

11y Miranda Miller

Search Advertising Equates to $100 Million Daily f...

Every day in Q3 2012, Google served up 29.8 billion ad impressions across Google search and the Display Network. Read More...

View article
Facebook Ads Reach 5x Greater Audiences Than Organic Content
Ad Industry Metrics

Facebook Ads Reach 5x Greater Audiences Than Organic Content

11y Matt Kapko

Facebook Ads Reach 5x Greater Audiences Than Organ...

There are generally two schools of thought when it comes to marketing on Facebook - paid media and earned media. Although organic (earned) media is in...

View article
U.S. Widens Lead With Average Mobile eCPM of $1.37
Ad Industry Metrics

U.S. Widens Lead With Average Mobile eCPM of $1.37

11y Matt Kapko

U.S. Widens Lead With Average Mobile eCPM of $1.37

Seven out of every 10 mobile ad requests served across Opera Software's ad platform during the third quarter originated from the United States and Can...

View article
Social Media Marketing Ranks As B2B Marketers’ Most Popular Tactic
Ad Industry Metrics

Social Media Marketing Ranks As B2B Marketers’ Most Popular Tactic

11y James Dohnert

Social Media Marketing Ranks As B2B Marketers’ Mos...

Eighty-seven percent of B2B marketers now spread their message through social media, according to the Content Marketing Institute. Read More...

View article
Facebook Reports $59 Million Loss in Q3 2012, Share Prices Jump 8%
Ad Industry Metrics

Facebook Reports $59 Million Loss in Q3 2012, Share Prices Jump 8%

11y Miranda Miller

Facebook Reports $59 Million Loss in Q3 2012, Shar...

Facebook has reported $1.26 billion in Q3 2012 revenue in their second reporting period as a public company, with a $59 million loss and adjusted prof...

View article
One Share = $4.20, According to Eventbrite
Ad Industry Metrics

One Share = $4.20, According to Eventbrite

11y Susan Kuchinskas

One Share = $4.20, According to Eventbrite

Do you wonder about the value of a social media share? If it's an event managed on Eventbrite, the online registration and ticketing company can tell ...

View article
Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3
Ad Industry Metrics

Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3

11y Miranda Miller

Facebook Click-Through Rates Increase, Costs Per C...

As Facebook’s Q3 2012 earnings call looms, marketers report an increase in click-through rates, with plummeting costs-per-click. Advertisers are seein...

View article
Global Internet Ad Spending Up 7.2%
Ad Industry Metrics

Global Internet Ad Spending Up 7.2%

11y James Dohnert

Global Internet Ad Spending Up 7.2%

Internet ad spending continued to rise in the first half of 2012, according to Nielsen's quarterly Global AdView Pulse report. Read More...

View article
Pharma and Healthcare Drive Biggest Online Ad Spending Gains
Ad Industry Metrics

Pharma and Healthcare Drive Biggest Online Ad Spending Gains

12y Matt Kapko

Pharma and Healthcare Drive Biggest Online Ad Spen...

The IAB reported online ad revenues grew 14% from the first half of 2011 to $17 billion in the first half of this year. Read More...

View article
Video Advertisers in Canada Want Their GRPs
Ad Industry Metrics

Video Advertisers in Canada Want Their GRPs

12y Kate Kaye

Video Advertisers in Canada Want Their GRPs

An IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video...

View article
Nielsen's GRP-Inspired System Touts Several New Partners
Ad Industry Metrics

Nielsen's GRP-Inspired System Touts Several New Partners

12y Matt Kapko

Nielsen's GRP-Inspired System Touts Several New Pa...

Nielsen's API for its GRP-inspired Online Campaign Ratings program is being used by 14 new firms ranging from video ad platforms to marketing firms. R...

View article
1 3 4 5 6 7 26