How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleCustomers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...
View articleAs personalization is predictive, machine learning has started playing a central role. Nature Torch's John Ejiofor gives three ways to utilize the tec...
View articleThe idea that content is king extends to online reviews, where a new study found that consumers put far more weight in content than star reviews. Duri...
View articleSocial infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 6...
View articleWhile mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to ne...
View article
The global social chatter about the 2014 FIFA World Cup in Brazil is likely to surpass both the Super Bowl and the Olympics. So how can marketers capi...
View articleAt last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on Y...
View articleOnline content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online conte...
View articleGoogle shares the moments that made up 2013 in its annual Zeitgeist video and interactive site that shows what mattered to people across the globe in ...
View articleAs 2014 is approaching, Nielsen took a look at what devices consumers own, as well as their online and mobile activities during 2013. Read More...
View articleCampaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season. Read More...
View articleA new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July. Read More...
View articleA new study by Nielsen looks into which operating system is winning the smartphone market. Read More...
View articleA new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental r...
View articleA new report from comScore reveals that 183 million Americans watched more than 44 billion online content videos in June. Read More...
View articleClose to half of smartphone owners and tablet owners said they use their mobile devices as a second screen while watching TV, according to a new surve...
View articleOver 180 million American consumers watched close to 41 billion online content videos in May, according to a new report by comScore. Read More...
View articleConsumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore. Read More...
View articleAbout 90 percent of mass affluent consumers use social media, according to a recent study by LinkedIn. Read More...
View articleApproximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate. Read More...
View articleA recent study by Sharethrough and Nielsen shows that native video ads are more effective at increasing brand lift than pre-roll ads. Read More...
View articleThe study, from software company Optify, also found 24 percent of companies do not have forms on their websites to collect visitor information. Read M...
View articleThe MediaBrix Social and Mobile Gaming Report found that an average gaming ad features 3 percent click-through rates. Read More...
View articleAbout 69 percent of consumers order food online using a mobile device, according to a new study by the Interactive Advertising Bureau (IAB) and Viggle...
View articleA new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely to trust brands that integrate with social m...
View articleAccording to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue. Read More...
View article