Review stars don’t matter all that much [Study]
The idea that content is king extends to online reviews, where a new study found that consumers put far more weight in ... read more
Audience
Facebook Claims More Than Half of Social Logins [Study]
Social infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 64 of social logins on mobile.
Mobile Shift Drives Father’s Day Sales, IBM Says
While mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to new IBM research.
World Cup Most Social Sporting Event Ever, Says Adobe
The global social chatter about the 2014 FIFA World Cup in Brazil is likely to surpass both the Super Bowl and the Olympics. So how can marketers capitalize on this to reach consumers?
#CZLNY: Unlocking the Secrets to Mobile Video
At last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on YouTube Capture, Instagram, and Vine.
Online Content Videos Hit Record 52 Billion Monthly Views
Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online content videos in December. Meanwhile, video ad views have tripled to 35.2 billion in the past year.
Google Zeitgeist 2013: Our Fascination with North Korea, Royal Baby & Harlem Shake
Google shares the moments that made up 2013 in its annual Zeitgeist video and interactive site that shows what mattered to people across the globe in the past year; on the top of the list was Nelson Mandela, actor Paul Walker and the iPhone 5s.
Facebook and YouTube Lead Mobile Online Activity [Study]
As 2014 is approaching, Nielsen took a look at what devices consumers own, as well as their online and mobile activities during 2013.
Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
Campaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season.
ComScore: Consumers Watched Over 48 Billion Online Videos in July
A new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July.
