How to use contextual customer feedback to become a truly customer-centric organization

Actionable Analysis How to use contextual customer feedback to become a truly customer-centric organization

2d Cyril Coste

How to use contextual customer feedback to become ...

Customers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...

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Three sure-fire ways to use machine learning for improved personalization

AI & Automation Three sure-fire ways to use machine learning for improved personalization

1y John Ejiofor

Three sure-fire ways to use machine learning for i...

As personalization is predictive, machine learning has started playing a central role. Nature Torch's John Ejiofor gives three ways to utilize the tec...

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Review stars don't matter all that much [Study]

Audience Review stars don't matter all that much [Study]

5y Mike O'Brien

Review stars don't matter all that much [Study]

The idea that content is king extends to online reviews, where a new study found that consumers put far more weight in content than star reviews. Duri...

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Facebook Claims More Than Half of Social Logins [Study]

Audience Facebook Claims More Than Half of Social Logins [Study]

7y Mike O'Brien

Facebook Claims More Than Half of Social Logins [S...

Social infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 6...

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Mobile Shift Drives Father's Day Sales, IBM Says

Audience Mobile Shift Drives Father's Day Sales, IBM Says

7y Susan Kuchinskas

Mobile Shift Drives Father's Day Sales, IBM Says

While mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to ne...

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World Cup Most Social Sporting Event Ever, Says Adobe

Audience World Cup Most Social Sporting Event Ever, Says Adobe

7y Susan Kuchinskas

World Cup Most Social Sporting Event Ever, Says Ad...

The global social chatter about the 2014 FIFA World Cup in Brazil is likely to surpass both the Super Bowl and the Olympics. So how can marketers capi...

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#CZLNY: Unlocking the Secrets to Mobile Video

Audience #CZLNY: Unlocking the Secrets to Mobile Video

7y Greg Jarboe

#CZLNY: Unlocking the Secrets to Mobile Video

At last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on Y...

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Online Content Videos Hit Record 52 Billion Monthly Views

Audience Online Content Videos Hit Record 52 Billion Monthly Views

7y Greg Jarboe

Online Content Videos Hit Record 52 Billion Monthl...

Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online conte...

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Google Zeitgeist 2013: Our Fascination with North Korea, Royal Baby & Harlem Shake

Audience Google Zeitgeist 2013: Our Fascination with North Korea, Royal Baby & Harlem Shake

7y Jessica Lee

Google Zeitgeist 2013: Our Fascination with North ...

Google shares the moments that made up 2013 in its annual Zeitgeist video and interactive site that shows what mattered to people across the globe in ...

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Facebook and YouTube Lead Mobile Online Activity [Study]

Audience Facebook and YouTube Lead Mobile Online Activity [Study]

7y Yuyu Chen

Facebook and YouTube Lead Mobile Online Activity [...

As 2014 is approaching, Nielsen took a look at what devices consumers own, as well as their online and mobile activities during 2013. Read More...

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Tips for Targeting Millennials With Mobile Email Marketing for the Holidays

Audience Tips for Targeting Millennials With Mobile Email Marketing for the Holidays

8y Yuyu Chen

Tips for Targeting Millennials With Mobile Email M...

Campaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season. Read More...

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ComScore: Consumers Watched Over 48 Billion Online Videos in July

Audience ComScore: Consumers Watched Over 48 Billion Online Videos in July

8y Caitlin Rossman

ComScore: Consumers Watched Over 48 Billion Online...

A new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July. Read More...

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Apple and Android Fight for Hands of Smartphone Consumers

Audience Apple and Android Fight for Hands of Smartphone Consumers

8y Caitlin Rossman

Apple and Android Fight for Hands of Smartphone Co...

A new study by Nielsen looks into which operating system is winning the smartphone market. Read More...

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Facebook's Video Audience Bigger Than TV, According to Nielsen

Audience Facebook's Video Audience Bigger Than TV, According to Nielsen

8y Caitlin Rossman

Facebook's Video Audience Bigger Than TV, Accordin...

A new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental r...

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ComScore: Over 20 Billion Video Ad Impressions in June

Audience ComScore: Over 20 Billion Video Ad Impressions in June

8y Caitlin Rossman

ComScore: Over 20 Billion Video Ad Impressions in ...

A new report from comScore reveals that 183 million Americans watched more than 44 billion online content videos in June. Read More...

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Nielsen: Second-Screens Are Changing Consumers' TV Habits

Audience Nielsen: Second-Screens Are Changing Consumers' TV Habits

8y Caitlin Rossman

Nielsen: Second-Screens Are Changing Consumers' TV...

Close to half of smartphone owners and tablet owners said they use their mobile devices as a second screen while watching TV, according to a new surve...

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ComScore: Consumers Watched Nearly 41 Billion Online Videos in May

Audience ComScore: Consumers Watched Nearly 41 Billion Online Videos in May

8y Caitlin Rossman

ComScore: Consumers Watched Nearly 41 Billion Onli...

Over 180 million American consumers watched close to 41 billion online content videos in May, according to a new report by comScore. Read More...

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ComScore: Over 13 Billion Video Ads Viewed in April

Audience ComScore: Over 13 Billion Video Ads Viewed in April

8y Caitlin Rossman

ComScore: Over 13 Billion Video Ads Viewed in Apri...

Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore. Read More...

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LinkedIn: Social Media a Major Motivator for Mass Affluent Consumers

Audience LinkedIn: Social Media a Major Motivator for Mass Affluent Consumers

8y James Dohnert

LinkedIn: Social Media a Major Motivator for Mass ...

About 90 percent of mass affluent consumers use social media, according to a recent study by LinkedIn. Read More...

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70 Percent of Brand Engagement on Pinterest Is Generated by Users

Audience 70 Percent of Brand Engagement on Pinterest Is Generated by Users

8y James Dohnert

70 Percent of Brand Engagement on Pinterest Is Gen...

Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate. Read More...

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Native Video Ads More Effective Than Pre-Roll Ads

Audience Native Video Ads More Effective Than Pre-Roll Ads

8y James Dohnert

Native Video Ads More Effective Than Pre-Roll Ads

A recent study by Sharethrough and Nielsen shows that native video ads are more effective at increasing brand lift than pre-roll ads. Read More...

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Study: Nearly Two-Thirds of Companies Do Not Use Autoresponders

Audience Study: Nearly Two-Thirds of Companies Do Not Use Autoresponders

8y Lisa Lacy

Study: Nearly Two-Thirds of Companies Do Not Use A...

The study, from software company Optify, also found 24 percent of companies do not have forms on their websites to collect visitor information. Read M...

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Social and Mobile Gaming Ads Offer 20 Percent Engagement Rates

Audience Social and Mobile Gaming Ads Offer 20 Percent Engagement Rates

8y James Dohnert

Social and Mobile Gaming Ads Offer 20 Percent Enga...

The MediaBrix Social and Mobile Gaming Report found that an average gaming ad features 3 percent click-through rates. Read More...

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More Consumers Order Food Online Using a Smartphone or Tablet

Audience More Consumers Order Food Online Using a Smartphone or Tablet

8y James Dohnert

More Consumers Order Food Online Using a Smartphon...

About 69 percent of consumers order food online using a mobile device, according to a new study by the Interactive Advertising Bureau (IAB) and Viggle...

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Consumers Prefer to Do Business With Social Brands

Audience Consumers Prefer to Do Business With Social Brands

8y James Dohnert

Consumers Prefer to Do Business With Social Brands

A new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely to trust brands that integrate with social m...

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U.S. Consumers Spend $27 Billion Online in Lead-Up to the Holidays

Audience U.S. Consumers Spend $27 Billion Online in Lead-Up to the Holidays

8y James Dohnert

U.S. Consumers Spend $27 Billion Online in Lead-Up...

According to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue. Read More...

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IDG Study Finds 95% of Consumers Use Social Media

Audience IDG Study Finds 95% of Consumers Use Social Media

8y James Dohnert

IDG Study Finds 95% of Consumers Use Social Media

New study from IDG Research Services has found that 95 percent of consumers use at least one type of social media. Read More...

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