Marketing teams are being reshaped by fluid shopping behavior, tighter budgets, and the collapse of the traditional funnel. In this conversation, Cour...
View articleAs AI reshapes commerce, REI’s CEO - Mary Beth Laughton, argues that trust and human expertise, not technology, will define the next era of retail. Re...
View articleSenior marketers are entering 2026 with rising pressure to personalize at scale, unify customer data, and prove ROI across every channel. In this excl...
View articleClickZ sat down with Row House and Fitizens founder Debra Strougo to explore the strategies, customer shifts, and partnership models that will define ...
View articleCommerce media is set to surpass traditional TV advertising in 2025, reshaping where budgets flow and how brands connect attention with purchase inten...
View articleGoogle’s Performance Max is changing the way we think about paid media. It is powerful, automated and highly effective. But if you want to get the ver...
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View articleEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleNike’s FY25 numbers came in as expected—and they weren’t pretty. A 14% direct revenue drop in Q4, gross margins down 440 basis points, and the company...
View articleAs Pride Month 2025 kicks off, U.S. retail brands are approaching it with a more nuanced strategy than in previous years. Some are scaling back visibi...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11… Read More...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleTariffs are squeezing margins and testing marketing strategy. Brands must rethink spend, messaging, and trust—fast. Read More...
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View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
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View articleInside the major shifts reshaping how brands and creators will work together in 2025 Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleWith Donald Trump’s win in the 2024 presidential election, there’s no shortage of discussion about what drove his success. But beyond the political an...
View articleEvery year, the NYC Marathon brings out the best in human endurance, resilience, and—let’s face it—creativity. While the runners push through 26.2 gru...
View articleWhat leading brands did right and practical steps marketers can use to drive engagement and brand loyalty Read More...
View articleForrester's 2025 forecast reveals a paradoxical shift in consumer behavior: declining brand loyalty amid surging loyalty program engagement. Read More...
View articleLearn how brands are leveraging emotional connections to the past and implementing strategies that resonate across generations for unparalleled consum...
View articleFrontify’s new billboard campaign makes a purposeful mistake to take on meaningless branding Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
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