Embracing sustainability: The evolution of marketing in a conscious world

Sustainable marketing Embracing sustainability: The evolution of marketing in a conscious world

5d ClickZ News Staff

Embracing sustainability: The evolution of marketi...

Conscious consumers are changing the game. Sustainable marketing goes beyond sales. Learn how to build a brand that aligns with values, minimizes envi...

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Ethical marketing in the digital age: Balancing innovation with integrity

Ethical marketing Ethical marketing in the digital age: Balancing innovation with integrity

6d ClickZ News Staff

Ethical marketing in the digital age: Balancing in...

Ethical marketing thrives in today's data-driven world. But with great personalization comes great responsibility. Learn how to navigate ethical data ...

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The strategic rise of micro-Influencers in digital marketing

Influencer Marketing The strategic rise of micro-Influencers in digital marketing

6d ClickZ News Staff

The strategic rise of micro-Influencers in digital...

Consumers crave authenticity! Micro-influencers, with their genuine connections, are redefining digital marketing. Learn how brands can leverage them...

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Nutrimuscle: Scaling spend and growing ROAS through better measurement

Case Study Nutrimuscle: Scaling spend and growing ROAS through better measurement

7d Fospha Team

Nutrimuscle: Scaling spend and growing ROAS throug...

Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their...

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Embrace the power of difference: Inclusive marketing in action

Inclusive marketing Embrace the power of difference: Inclusive marketing in action

2w ClickZ News Staff

Embrace the power of difference: Inclusive marketi...

Inclusive marketing celebrates diversity! It's about showing everyone they're valued, with accessible content and real stories. Build a loyal audience...

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Why short form video is so popular

Video Marketing Why short form video is so popular

2w ClickZ News Staff

Why short form video is so popular

The rise of short-form video content is not merely a fad; it is a transformative force that is here to stay. Embracing this trend and harnessing its p...

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Level up your marketing: Gamifying the customer journey 

Advertising & Promotion Level up your marketing: Gamifying the customer journey 

2w ClickZ News Staff

Level up your marketing: Gamifying the customer jo...

Gamification in marketing revolutionizes engagement by integrating game elements into strategies, boosting customer interaction and loyalty, especiall...

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Maximizing PPC ROI in a shifting landscape: Insights on Google's SGE and SEO integration 

PPC Maximizing PPC ROI in a shifting landscape: Insights on Google's SGE and SEO integration 

3w ClickZ News Staff

Maximizing PPC ROI in a shifting landscape: Insigh...

Exploring the transformative impact of Google's Search Generative Experience on PPC campaigns, this text delves into strategies for maximizing ROI thr...

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Google and Reddit Expand Partnership to Enhance Search Capabilities

AI Google and Reddit Expand Partnership to Enhance Search Capabilities

3w ClickZ News Staff

Google and Reddit Expand Partnership to Enhance Se...

The deal, worth $60 million per year for Reddit, allows Google exclusive access to Reddit's data for use in Search and AI projects. Read More...

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Sora has upset the AI-image generation apple cart

Sora has upset the AI-image generation apple cart

4w ClickZ News Staff

Sora has upset the AI-image generation apple cart

With millions in funding secured, Sora signals where exponentially evolving AI aims to take visual media next. Ready to manifest visions at the speed ...

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Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry

People and skills Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry

4w Aaran Fronda

Digital Marketing Institute Launches New Course to...

The Digital Marketing Institute launches an AI in Digital Marketing course to address the AI skills gap in the industry, aiming to equip professionals...

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Fospha’s Insights to Unlock eCommerce Growth in 2024

Marketing Fospha’s Insights to Unlock eCommerce Growth in 2024

4w Fospha Team

Fospha’s Insights to Unlock eCommerce Growth in 20...

In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report f...

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Snap Selects Fospha as Measurement Partner for Retail eCommerce

Analytics Snap Selects Fospha as Measurement Partner for Retail eCommerce

1m Fospha Team

Snap Selects Fospha as Measurement Partner for Ret...

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this pa...

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Nectar360 and The Trade Desk partner to bring retail media’s precision to the open internet

Omnichannel management Nectar360 and The Trade Desk partner to bring retail media’s precision to the open internet

1m ClickZ News Staff

Nectar360 and The Trade Desk partner to bring reta...

New partnership between innovators creates a digital powerhouse, opening up highly targeted omni channel campaigns that can be connected to online and...

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Marketers Pivot to Privacy-Minded Strategies Amid Google's Phase-Out of Third-Party Cookies

Third-party cookie Marketers Pivot to Privacy-Minded Strategies Amid Google's Phase-Out of Third-Party Cookies

1m ClickZ News Staff

Marketers Pivot to Privacy-Minded Strategies Amid ...

Google's phasing out of third-party cookies prompts marketers to adopt privacy-minded strategies, focusing on first-party data, contextual targeting, ...

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The Importance of Multi-Touch Attribution in eCommerce Marketing

Strategy The Importance of Multi-Touch Attribution in eCommerce Marketing

4m Fospha Team

The Importance of Multi-Touch Attribution in eComm...

In today’s fast-paced digital landscape, eCommerce marketing stands as a colossal challenge as well as an opportunity for marketers, ad agencies...

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The Power of Snapchat's 7/0 Optimisation Window

More News The Power of Snapchat's 7/0 Optimisation Window

4m Fospha Team

The Power of Snapchat's 7/0 Optimisation Window

In the dynamic landscape of digital marketing, Snapchat's innovative 7/0 optimisation window is redefining the game, but how does this impact you as a...

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Harnessing the Power of Meta's Advantage+ Campaigns

More News Harnessing the Power of Meta's Advantage+ Campaigns

4m Fospha Team

Harnessing the Power of Meta's Advantage+ Campaign...

In today’s fast-paced digital marketplace, staying ahead of the curve is not just a goal, it’s a necessity. Meta’s latest offering, ...

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Black Friday & Cyber Monday: A Goldmine for E-Commerce Marketers

More News Black Friday & Cyber Monday: A Goldmine for E-Commerce Marketers

4m Fospha Team

Black Friday & Cyber Monday: A Goldmine for E-Comm...

Historically, the day after Thanksgiving, known as Black Friday, marked the beginning of America’s Christmas shopping season. The origins of the...

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New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season

More News New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season

5m Fospha Team

New Report Reveals Strategies for Maximising Perfo...

[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provide...

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From home to out-of-home, understanding the evolution of voice usage

Voice search From home to out-of-home, understanding the evolution of voice usage

8m Nitin Dhamelia

From home to out-of-home, understanding the evolut...

As voice technology extends beyond the home we explore its growing usage in public settings and the implications for brands and customer experiences R...

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Seven latest marketplace updates you should know

Actionable Analysis Seven latest marketplace updates you should know

8m Team ClickZ

Seven latest marketplace updates you should know

A column to stay on top of major marketplace updates, facts, and actionable advice to inform strategy Read More...

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Transforming the B2B2C model: Stanley Black & Decker's journey

Case Study Transforming the B2B2C model: Stanley Black & Decker's journey

8m Team ClickZ

Transforming the B2B2C model: Stanley Black & Deck...

Shifting from a B2B to B2C model is a mammoth undertaking, here is how CDP implementation enabled Stanley Black & Decker to understand user engagement...

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ClickZ Data and Data Privacy Round-up Analysis: June Edition

Actionable Analysis ClickZ Data and Data Privacy Round-up Analysis: June Edition

8m Team ClickZ

ClickZ Data and Data Privacy Round-up Analysis: Ju...

A monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...

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A blueprint to selecting visuals that boost SEO in a TikTok-centric world

Strategy A blueprint to selecting visuals that boost SEO in a TikTok-centric world

9m Matthew O'Such

A blueprint to selecting visuals that boost SEO in...

Marketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...

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Future of marketing: will generative AI mean everything or nothing?

Artificial intelligence Future of marketing: will generative AI mean everything or nothing?

9m Peter Rice

Future of marketing: will generative AI mean every...

If 2022 was the breakout, 2023 is about breaking in and navigating real-time challenges, here is a roadmap to help you strategize Read More...

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B2B advertising doesn’t need to be boring: why creativity is a key driver of profitability

Advertising & Promotion B2B advertising doesn’t need to be boring: why creativity is a key driver of profitability

9m Tyrona Heath

B2B advertising doesn’t need to be boring: why cre...

Ahead of the Cannes Lions Awards, which includes a Creative B2B Lion, we caught up with Tyrona Heath, Director at the B2B Institute, to discuss the va...

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