Nectar360 and The Trade Desk partner to bring retail media’s precision to the open internet

Omnichannel management Nectar360 and The Trade Desk partner to bring retail media’s precision to the open internet

1m ClickZ News Staff

Nectar360 and The Trade Desk partner to bring reta...

New partnership between innovators creates a digital powerhouse, opening up highly targeted omni channel campaigns that can be connected to online and...

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From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy

Case Study From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy

2y Kamaljeet Kalsi and Elizabeth Roscoe

From cellphone to cybersecurity: How BlackBerry tr...

Leading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...

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Seven tips to improve customer acquisition and retention

Retention Seven tips to improve customer acquisition and retention

2y Matt Rogers

Seven tips to improve customer acquisition and ret...

30-second summary: Long term customer retention is critical but it has an operational growth ceiling Successful customer acquisition has no limits and...

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Product recommendations are not “one size fits all”

Conversion & ROI Product recommendations are not “one size fits all”

3y Jeremy Chan

Product recommendations are not “one size fits all...

A good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...

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If you want sellers to sell more, embrace AI

Conversion & ROI If you want sellers to sell more, embrace AI

3y Kayleigh Halko

If you want sellers to sell more, embrace AI

Oracle CX Sales Strategist, Kayleigh Halko highlights how today’s CRM isn’t cutting it for sellers and why AI needs to be injected to help give intell...

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The fruits of collaboration: how US retailers are monetizing their data

UI The fruits of collaboration: how US retailers are monetizing their data

3y Selwyn Parker

The fruits of collaboration: how US retailers are ...

How customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...

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Five ways data is transforming the brand-agency relationship

Sponsored Five ways data is transforming the brand-agency relationship

4y Jacqueline Dooley

Five ways data is transforming the brand-agency re...

A new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...

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Social Listening: New report uncovers missed opportunities for PR professionals

Analytics Social Listening: New report uncovers missed opportunities for PR professionals

4y Luke Richards

Social Listening: New report uncovers missed oppor...

A new report from Talkwalker highlights that PR today is increasingly digital and social. But there are many opportunities for marcomms professionals ...

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The path to owning influencer marketing in 2020 is just 6 steps

Sponsored The path to owning influencer marketing in 2020 is just 6 steps

4y Luke Richards

The path to owning influencer marketing in 2020 is...

Linqia playbook suggests always-on approach to influencer marketing, backed up with solid analytics, as the way forward. Read More...

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Report: ABM is moving into a more mature phase

Insights Report: ABM is moving into a more mature phase

4y Barry Levine

Report: ABM is moving into a more mature phase

21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology. Read More...

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Three ways to use predictive analytics to grow your business

Predictive analytics Three ways to use predictive analytics to grow your business

4y Adriana Lynch

Three ways to use predictive analytics to grow you...

Chief Outsiders' CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business. Read More...

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The creative’s critical role in online-to-offline customer experiences

Digital Transformation The creative’s critical role in online-to-offline customer experiences

5y Ashley Still

The creative’s critical role in online-to-offline ...

Adobe's VP of Creative Cloud talks about using data to drive empathy, design, and successful customer experience, when moving from a tactile brick-and...

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Influencer marketing: Eight tools to identify, track and analyze your brand's next biggest fan

Influencer marketing: Eight tools to identify, track and analyze your brand's next biggest fan

6y Tereza Litsa

Influencer marketing: Eight tools to identify, tra...

Eight tools to create a successful influencer marketing campaign Read More...

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Tools and tips for calculating the ROI of social media

Tools and tips for calculating the ROI of social media

6y Clark Boyd

Tools and tips for calculating the ROI of social m...

Marketers tend to go where their target audience is. There are 2.8 billion active social media users globally in 2017, an increase of 21% on 2016̵...

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What is rapid-response marketing and how should brands use it?

What is rapid-response marketing and how should brands use it?

7y Al Roberts

What is rapid-response marketing and how should br...

Cutting through the digital clutter is difficult for brands, but on today's internet, great marketing opportunities can fall into the laps of brands w...

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How retailers and brands responded to Amazon Prime Day

How retailers and brands responded to Amazon Prime Day

7y Al Roberts

How retailers and brands responded to Amazon Prime...

This week, Amazon held its third-annual Prime Day, a shopping holiday that the retail giant created and has turned into one of the biggest sales days ...

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The 'must-knows' on how to achieve a data-driven attribution model

The 'must-knows' on how to achieve a data-driven attribution model

7y Sam Carter

The 'must-knows' on how to achieve a data-driven a...

With the increasing complexity of the customer journey, traditional single-touch attribution models are no longer sufficient. In this article, I'll lo...

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The top 7 barriers to attribution and how to overcome them

The top 7 barriers to attribution and how to overcome them

7y Sam Carter

The top 7 barriers to attribution and how to overc...

A recent article by Martech Advisor stated that ‘In 2017, organizations will realize that attribution is not the panacea to their measurement problems...

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The challenges of attribution: Which channel produces the highest ROI?

The challenges of attribution: Which channel produces the highest ROI?

7y Sam Carter

The challenges of attribution: Which channel produ...

The consumers’ path to purchase has grown increasingly complex, with the vast majority of touchpoints occurring over multiple sessions and multiple ma...

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How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

7y Al Roberts

How Toys 'R' Us capitalized on a timely sponsorshi...

While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become...

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Four takeaways from the Mastering the Art of Data-Driven Attribution webinar

Four takeaways from the Mastering the Art of Data-Driven Attribution webinar

7y Linus Gregoriadis

Four takeaways from the Mastering the Art of Data-...

ClickZ’s recent webinar on Mastering the Art of Data-Driven Attribution was a great reminder of the opportunities available for companies to make stri...

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Influencer marketing: The Good, the Bad, and the Ugly

Influencer marketing: The Good, the Bad, and the Ugly

7y Marcela De Vivo

Influencer marketing: The Good, the Bad, and the U...

As simple as influencer marketing sounds, getting it right is time consuming and requires a lot of energy, effort, and attention to detail. Like anyth...

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The psychology of numbers and how they drive conversions

The psychology of numbers and how they drive conversions

7y Tereza Litsa

The psychology of numbers and how they drive conve...

The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus ...

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Starbucks' brand suffers following politically-infused announcement

Starbucks' brand suffers following politically-infused announcement

7y Al Roberts

Starbucks' brand suffers following politically-inf...

In January, following U.S. President Donald Trump's temporary immigration ban, Starbucks announced that it would hire 10,000 refugees over the next fi...

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Q&A: Fospha's Sam Carter on how to own your customer journey with data analytics

Q&A: Fospha's Sam Carter on how to own your customer journey with data analytics

7y Team ClickZ

Q&A: Fospha's Sam Carter on how to own your cu...

The increased availability of data and analytics to track the customer journey has opened up entire new worlds for marketers. Read More...

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Q&A: ReachMobi’s CEO Matt Hoggatt on turning website visitors to subscribers

Q&A: ReachMobi’s CEO Matt Hoggatt on turning website visitors to subscribers

7y Leonie Mercedes

Q&A: ReachMobi’s CEO Matt Hoggatt on turning w...

According to Matt Hoggatt, CEO of mobile audience network ReachMobi, there are rich opportunities in the realm of mobile web, if only mobile companies...

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Hashtags continue to lose in this year's Super Bowl

Hashtags continue to lose in this year's Super Bowl

7y Al Roberts

Hashtags continue to lose in this year's Super Bow...

According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago. Read More...

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