Product recommendations are not “one size fits all”

Acquisition Product recommendations are not “one size fits all”

4m Jeremy Chan

Product recommendations are not “one size fits all...

A good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...

View article
If you want sellers to sell more, embrace AI

Acquisition If you want sellers to sell more, embrace AI

6m Kayleigh Halko

If you want sellers to sell more, embrace AI

Oracle CX Sales Strategist, Kayleigh Halko highlights how today’s CRM isn’t cutting it for sellers and why AI needs to be injected to help give intell...

View article
The fruits of collaboration: how US retailers are monetizing their data

Acquisition The fruits of collaboration: how US retailers are monetizing their data

6m Selwyn Parker

The fruits of collaboration: how US retailers are ...

How customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...

View article
Get the latest analysis and reports delivered to your inbox daily
Five ways data is transforming the brand-agency relationship

Acquisition Five ways data is transforming the brand-agency relationship

1y Jacqueline Dooley

Five ways data is transforming the brand-agency re...

A new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...

View article
Social Listening: New report uncovers missed opportunities for PR professionals

Acquisition Social Listening: New report uncovers missed opportunities for PR professionals

2y Luke Richards

Social Listening: New report uncovers missed oppor...

A new report from Talkwalker highlights that PR today is increasingly digital and social. But there are many opportunities for marcomms professionals ...

View article
The path to owning influencer marketing in 2020 is just 6 steps

Acquisition The path to owning influencer marketing in 2020 is just 6 steps

2y Luke Richards

The path to owning influencer marketing in 2020 is...

Linqia playbook suggests always-on approach to influencer marketing, backed up with solid analytics, as the way forward. Read More...

View article
Report: ABM is moving into a more mature phase

Acquisition Report: ABM is moving into a more mature phase

2y Barry Levine

Report: ABM is moving into a more mature phase

21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology. Read More...

View article
Three ways to use predictive analytics to grow your business

Acquisition Three ways to use predictive analytics to grow your business

2y Adriana Lynch

Three ways to use predictive analytics to grow you...

Chief Outsiders' CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business. Read More...

View article
The creative’s critical role in online-to-offline customer experiences

Acquisition The creative’s critical role in online-to-offline customer experiences

2y Ashley Still

The creative’s critical role in online-to-offline ...

Adobe's VP of Creative Cloud talks about using data to drive empathy, design, and successful customer experience, when moving from a tactile brick-and...

View article
Influencer marketing: Eight tools to identify, track and analyze your brand's next biggest fan

Acquisition Influencer marketing: Eight tools to identify, track and analyze your brand's next biggest fan

4y Tereza Litsa

Influencer marketing: Eight tools to identify, tra...

Eight tools to create a successful influencer marketing campaign Read More...

View article
Tools and tips for calculating the ROI of social media

Acquisition Tools and tips for calculating the ROI of social media

4y Clark Boyd

Tools and tips for calculating the ROI of social m...

Marketers tend to go where their target audience is. There are 2.8 billion active social media users globally in 2017, an increase of 21% on 2016̵...

View article
What is rapid-response marketing and how should brands use it?

Acquisition What is rapid-response marketing and how should brands use it?

4y Al Roberts

What is rapid-response marketing and how should br...

Cutting through the digital clutter is difficult for brands, but on today's internet, great marketing opportunities can fall into the laps of brands w...

View article
How retailers and brands responded to Amazon Prime Day

Acquisition How retailers and brands responded to Amazon Prime Day

4y Al Roberts

How retailers and brands responded to Amazon Prime...

This week, Amazon held its third-annual Prime Day, a shopping holiday that the retail giant created and has turned into one of the biggest sales days ...

View article
The 'must-knows' on how to achieve a data-driven attribution model

Acquisition The 'must-knows' on how to achieve a data-driven attribution model

4y Sam Carter

The 'must-knows' on how to achieve a data-driven a...

With the increasing complexity of the customer journey, traditional single-touch attribution models are no longer sufficient. In this article, I'll lo...

View article
The top 7 barriers to attribution and how to overcome them

Acquisition The top 7 barriers to attribution and how to overcome them

4y Sam Carter

The top 7 barriers to attribution and how to overc...

A recent article by Martech Advisor stated that ‘In 2017, organizations will realize that attribution is not the panacea to their measurement problems...

View article
The challenges of attribution: Which channel produces the highest ROI?

Acquisition The challenges of attribution: Which channel produces the highest ROI?

4y Sam Carter

The challenges of attribution: Which channel produ...

The consumers’ path to purchase has grown increasingly complex, with the vast majority of touchpoints occurring over multiple sessions and multiple ma...

View article
How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

Acquisition How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

5y Al Roberts

How Toys 'R' Us capitalized on a timely sponsorshi...

While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become...

View article
Four takeaways from the Mastering the Art of Data-Driven Attribution webinar

Acquisition Four takeaways from the Mastering the Art of Data-Driven Attribution webinar

5y Linus Gregoriadis

Four takeaways from the Mastering the Art of Data-...

ClickZ’s recent webinar on Mastering the Art of Data-Driven Attribution was a great reminder of the opportunities available for companies to make stri...

View article
Influencer marketing: The Good, the Bad, and the Ugly

Acquisition Influencer marketing: The Good, the Bad, and the Ugly

5y Marcela De Vivo

Influencer marketing: The Good, the Bad, and the U...

As simple as influencer marketing sounds, getting it right is time consuming and requires a lot of energy, effort, and attention to detail. Like anyth...

View article
The psychology of numbers and how they drive conversions

Acquisition The psychology of numbers and how they drive conversions

5y Tereza Litsa

The psychology of numbers and how they drive conve...

The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus ...

View article
Starbucks' brand suffers following politically-infused announcement

Acquisition Starbucks' brand suffers following politically-infused announcement

5y Al Roberts

Starbucks' brand suffers following politically-inf...

In January, following U.S. President Donald Trump's temporary immigration ban, Starbucks announced that it would hire 10,000 refugees over the next fi...

View article
Q&A: Fospha's Sam Carter on how to own your customer journey with data analytics

Acquisition Q&A: Fospha's Sam Carter on how to own your customer journey with data analytics

5y ClickZ

Q&A: Fospha's Sam Carter on how to own your cu...

The increased availability of data and analytics to track the customer journey has opened up entire new worlds for marketers. Read More...

View article
Q&A: ReachMobi’s CEO Matt Hoggatt on turning website visitors to subscribers

Acquisition Q&A: ReachMobi’s CEO Matt Hoggatt on turning website visitors to subscribers

5y Leonie Mercedes

Q&A: ReachMobi’s CEO Matt Hoggatt on turning w...

According to Matt Hoggatt, CEO of mobile audience network ReachMobi, there are rich opportunities in the realm of mobile web, if only mobile companies...

View article
Hashtags continue to lose in this year's Super Bowl

Acquisition Hashtags continue to lose in this year's Super Bowl

5y Al Roberts

Hashtags continue to lose in this year's Super Bow...

According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago. Read More...

View article
Data-driven attribution: the cure for discount code abuse?

Acquisition Data-driven attribution: the cure for discount code abuse?

5y Chris Camps

Data-driven attribution: the cure for discount cod...

When measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we'll look at how data-driven attribution can help ...

View article
From Black Friday to Cyber Week: Winter Holiday 2016 Ad Trends

Acquisition From Black Friday to Cyber Week: Winter Holiday 2016 Ad Trends

5y Jon Swallen

From Black Friday to Cyber Week: Winter Holiday 20...

Thanksgiving itself has now emerged as an important shopping day, and with Cyber Monday, Cyber Week and even Small Business Saturday all competing wit...

View article
John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads Of 2016

Acquisition John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads Of 2016

5y Christopher Ratcliff

John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads...

Retailer Tops Unruly’s Annual Top 20; List Features Creatives From 10 Different Countries Read More...

View article
1 2 3 28