Data integration: the key to omnichannel marketing

Analytics Data integration: the key to omnichannel marketing

5m Jeremy Chan

Data integration: the key to omnichannel marketing

Omnichannel marketing presents an opportunity to marketers but requires better use of data Read More...

View article
Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization

Attribution Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization

1y Abhishek Shah

Tech Talk with Liveclicker: How the customer capti...

Our latest Tech Talk features Liveclicker's COO, Kenna Hilburn who uncovers just how large of a return personalized emails can provide your business t...

View article
Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete

Analytics Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete

1y Rupert Hodson

Measurement in a post-third-party ecosystem: Why y...

Dianomi’s CEO & Co-Founder, Rupert Hodson discuss how marketers need to rethink success metrics and KPIs in the post-third-party cookie landscape. Rea...

View article
Get the latest analysis and reports delivered to your inbox daily
Social Listening: New report uncovers missed opportunities for PR professionals

Acquisition Social Listening: New report uncovers missed opportunities for PR professionals

2y Luke Richards

Social Listening: New report uncovers missed oppor...

A new report from Talkwalker highlights that PR today is increasingly digital and social. But there are many opportunities for marcomms professionals ...

View article
Performance marketing is key to brand success

Attribution Performance marketing is key to brand success

2y Karina Klimenko

Performance marketing is key to brand success

MGID's Karina Klimenko, discusses the role and importance of performance marketing, the steps brands must take to optimize the opportunity, and how it...

View article
Spending on customer experience increases as its impact is more widely recognized

Analytics Spending on customer experience increases as its impact is more widely recognized

2y Barry Levine

Spending on customer experience increases as its i...

Customer experience (CX) efforts remain inconsistent in many organizations, but there are signs of greater commitment and execution for 2020, accordin...

View article
Three ways to use predictive analytics to grow your business

Acquisition Three ways to use predictive analytics to grow your business

2y Adriana Lynch

Three ways to use predictive analytics to grow you...

Chief Outsiders' CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business. Read More...

View article
Gartner: Training, system integration and talent could help improve the effectiveness of martech stacks

Attribution Gartner: Training, system integration and talent could help improve the effectiveness of martech stacks

2y Barry Levine

Gartner: Training, system integration and talent c...

Despite continued investments in new technology, new research by Gartner reveals marketing leaders struggle to tap into martech stack effectiveness. R...

View article
Gartner report: Brands are ‘living organisms’ that must ‘continuously adapt’

Attribution Gartner report: Brands are ‘living organisms’ that must ‘continuously adapt’

2y Barry Levine

Gartner report: Brands are ‘living organisms’ that...

Gartner released the results of their Brand Strategy and Innovation Survey for 2019 and the results show three barriers to entry when it comes to inno...

View article
Gartner: Marketing budgets fall for the first time since 2014

Analytics Gartner: Marketing budgets fall for the first time since 2014

2y Barry Levine

Gartner: Marketing budgets fall for the first time...

Gartner's latest “CMO Spend Survey” states that marketing budgets dropped 11% for the first time in five years. 61% of CMOs still expect budgets to re...

View article
How ROI can help you choose your martech provider

Attribution How ROI can help you choose your martech provider

3y Tereza Litsa

How ROI can help you choose your martech provider

The choice of the right marketing technology provider for each business depends on many factors. Return on investment (ROI) is one of the most importa...

View article
How a growth marketing mindset can help drive customer engagement

Analytics How a growth marketing mindset can help drive customer engagement

4y Linus Gregoriadis

How a growth marketing mindset can help drive cust...

Growth marketing is about encouraging marketing to focus on the entire funnel, rather than simply winning new customers. ClickZ’s August 2017 webcast ...

View article
How to measure the ROI of social media campaigns

Analytics How to measure the ROI of social media campaigns

5y Tereza Litsa

How to measure the ROI of social media campaigns

What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them? R...

View article
The evolution of display: How is advertisers' use of display advertising changing?

Ad Industry Metrics The evolution of display: How is advertisers' use of display advertising changing?

5y Rebecca Sentance

The evolution of display: How is advertisers' use ...

While investment in display advertising is still widespread, there has been a shift in the way in which traditional display advertising is used by mar...

View article
Despite the hype, most marketers not investing in hot new technologies

Attribution Despite the hype, most marketers not investing in hot new technologies

5y Al Roberts

Despite the hype, most marketers not investing in ...

According to a survey conducted as part of OnBrand Magazine's State of Branding Report 2017, marketers are well aware of the new technologies that are...

View article
All you need to start your new online venture: 10 tools & 10 useful resources

Attribution All you need to start your new online venture: 10 tools & 10 useful resources

5y Ann Smarty

All you need to start your new online venture: 10 ...

Are you starting a new online business? It’s always overwhelming! Here’s your ultimate resource list to help. Maybe you have had an idea f...

View article
Seven reasons tracking calls and conversions from brand keyword terms empowers marketers

Acquisition Seven reasons tracking calls and conversions from brand keyword terms empowers marketers

5y Kevin Lee

Seven reasons tracking calls and conversions from ...

Sponsored content in collaboration with Marchex.  When it comes to brand keyword bidding, most tests show that it makes sense to bid on brand keywords...

View article
Tencent's Emily Ma on the challenges for marketers in China

Analytics Tencent's Emily Ma on the challenges for marketers in China

5y Sophie Loras

Tencent's Emily Ma on the challenges for marketers...

Emily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discus...

View article
Seven ways to future-proof your digital strategy

Asia Seven ways to future-proof your digital strategy

5y Sophie Loras

Seven ways to future-proof your digital strategy

Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. ...

View article
Finding intelligence to act on from big data: a five step approach

Actionable Analysis Finding intelligence to act on from big data: a five step approach

5y Evan Magliocca

Finding intelligence to act on from big data: a fi...

Every marketer has been sitting with his or her analytics team, reviewing an overwhelming spreadsheet of data points. It tends to hurt your eyes and y...

View article
How new analysts can take their skills to the next level

Analytics How new analysts can take their skills to the next level

5y Adam Singer

How new analysts can take their skills to the next...

As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step back and share some ideas on how yo...

View article
Advertisers focus social media spend on brand awareness

Acquisition Advertisers focus social media spend on brand awareness

5y Al Roberts

Advertisers focus social media spend on brand awar...

Yesterday, Facebook reported blow-out earnings that handily beat Wall Street analyst expectations. The world’s largest social network generated ...

View article
How effective is 360 video really?

Acquisition How effective is 360 video really?

5y Sophie Loras

How effective is 360 video really?

Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's ...

View article
Everything we learned about beacons and proximity marketing from #ClickZChat

Attribution Everything we learned about beacons and proximity marketing from #ClickZChat

6y Matt Owen

Everything we learned about beacons and proximity ...

Over the past few weeks we’ve largely used #ClickZChat as a chance to delve into the pros and cons of content and social, but this week we thought we’...

View article
Six ways high performing CMOs outpace their competitors

Attribution Six ways high performing CMOs outpace their competitors

6y Mathew Sweezey

Six ways high performing CMOs outpace their compet...

High performing CMOs rate their general businesses health stronger than their direct competitors. This finding comes from the State of Marketing 2016 ...

View article
After CTR, how do we measure ad effectiveness?

Attribution After CTR, how do we measure ad effectiveness?

6y Leonie Mercedes

After CTR, how do we measure ad effectiveness?

While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it c...

View article
Three factors that determine Super Bowl success

Attribution Three factors that determine Super Bowl success

6y Mike O'Brien

Three factors that determine Super Bowl success

Super Bowl ads cost millions of dollars, so brands better make them worthwhile. But how can that be measured? Last week, we determined that it is, in ...

View article
1 2 3 38