How to optimize your marketing attribution strategy
Attribution

How to optimize your marketing attribution strategy

2y John Leeman

How to optimize your marketing attribution strateg...

Just like assessing your internal data and tracking landscape, you need to assess the influencer landscape. Understand what each coalition candidate t...

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Data integration: the key to omnichannel marketing
Analytics

Data integration: the key to omnichannel marketing

3y Jeremy Chan

Data integration: the key to omnichannel marketing

Omnichannel marketing presents an opportunity to marketers but requires better use of data Read More...

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Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization
Attribution

Tech Talk with Liveclicker: How the customer captivation platform amplifies...

4y Abhishek Shah

Tech Talk with Liveclicker: How the customer capti...

Our latest Tech Talk features Liveclicker's COO, Kenna Hilburn who uncovers just how large of a return personalized emails can provide your business t...

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Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete
Analytics

Measurement in a post-third-party ecosystem: Why your current benchmarks ar...

4y Rupert Hodson

Measurement in a post-third-party ecosystem: Why y...

Dianomi’s CEO & Co-Founder, Rupert Hodson discuss how marketers need to rethink success metrics and KPIs in the post-third-party cookie landscape. Rea...

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Social Listening: New report uncovers missed opportunities for PR professionals
Acquisition

Social Listening: New report uncovers missed opportunities for PR professio...

4y Luke Richards

Social Listening: New report uncovers missed oppor...

A new report from Talkwalker highlights that PR today is increasingly digital and social. But there are many opportunities for marcomms professionals ...

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Performance marketing is key to brand success
Attribution

Performance marketing is key to brand success

4y Karina Klimenko

Performance marketing is key to brand success

MGID's Karina Klimenko, discusses the role and importance of performance marketing, the steps brands must take to optimize the opportunity, and how it...

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Spending on customer experience increases as its impact is more widely recognized
Analytics

Spending on customer experience increases as its impact is more widely reco...

4y Barry Levine

Spending on customer experience increases as its i...

Customer experience (CX) efforts remain inconsistent in many organizations, but there are signs of greater commitment and execution for 2020, accordin...

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Three ways to use predictive analytics to grow your business
Acquisition

Three ways to use predictive analytics to grow your business

4y Adriana Lynch

Three ways to use predictive analytics to grow you...

Chief Outsiders' CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business. Read More...

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Gartner: Training, system integration and talent could help improve the effectiveness of martech stacks
Attribution

Gartner: Training, system integration and talent could help improve the eff...

5y Barry Levine

Gartner: Training, system integration and talent c...

Despite continued investments in new technology, new research by Gartner reveals marketing leaders struggle to tap into martech stack effectiveness. R...

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Gartner report: Brands are ‘living organisms’ that must ‘continuously adapt’
Attribution

Gartner report: Brands are ‘living organisms’ that must ‘continuously adapt...

5y Barry Levine

Gartner report: Brands are ‘living organisms’ that...

Gartner released the results of their Brand Strategy and Innovation Survey for 2019 and the results show three barriers to entry when it comes to inno...

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Gartner: Marketing budgets fall for the first time since 2014
Analytics

Gartner: Marketing budgets fall for the first time since 2014

5y Barry Levine

Gartner: Marketing budgets fall for the first time...

Gartner's latest “CMO Spend Survey” states that marketing budgets dropped 11% for the first time in five years. 61% of CMOs still expect budgets to re...

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How ROI can help you choose your martech provider
Attribution

How ROI can help you choose your martech provider

6y Tereza Litsa

How ROI can help you choose your martech provider

The choice of the right marketing technology provider for each business depends on many factors. Return on investment (ROI) is one of the most importa...

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How a growth marketing mindset can help drive customer engagement
Analytics

How a growth marketing mindset can help drive customer engagement

7y Linus Gregoriadis

How a growth marketing mindset can help drive cust...

Growth marketing is about encouraging marketing to focus on the entire funnel, rather than simply winning new customers. ClickZ’s August 2017 webcast ...

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How to measure the ROI of social media campaigns
Analytics

How to measure the ROI of social media campaigns

7y Tereza Litsa

How to measure the ROI of social media campaigns

What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them? R...

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The evolution of display: How is advertisers' use of display advertising changing?
Ad Industry Metrics

The evolution of display: How is advertisers' use of display advertising ch...

7y Rebecca Sentance

The evolution of display: How is advertisers' use ...

While investment in display advertising is still widespread, there has been a shift in the way in which traditional display advertising is used by mar...

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Despite the hype, most marketers not investing in hot new technologies
Attribution

Despite the hype, most marketers not investing in hot new technologies

7y Al Roberts

Despite the hype, most marketers not investing in ...

According to a survey conducted as part of OnBrand Magazine's State of Branding Report 2017, marketers are well aware of the new technologies that are...

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All you need to start your new online venture: 10 tools & 10 useful resources
Attribution

All you need to start your new online venture: 10 tools & 10 useful res...

8y Ann Smarty

All you need to start your new online venture: 10 ...

Are you starting a new online business? It’s always overwhelming! Here’s your ultimate resource list to help. Maybe you have had an idea f...

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Seven reasons tracking calls and conversions from brand keyword terms empowers marketers
Acquisition

Seven reasons tracking calls and conversions from brand keyword terms empow...

8y Kevin Lee

Seven reasons tracking calls and conversions from ...

Sponsored content in collaboration with Marchex.  When it comes to brand keyword bidding, most tests show that it makes sense to bid on brand keywords...

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Tencent's Emily Ma on the challenges for marketers in China
Analytics

Tencent's Emily Ma on the challenges for marketers in China

8y Sophie Loras

Tencent's Emily Ma on the challenges for marketers...

Emily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discus...

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Seven ways to future-proof your digital strategy
Asia

Seven ways to future-proof your digital strategy

8y Sophie Loras

Seven ways to future-proof your digital strategy

Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. ...

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Finding intelligence to act on from big data: a five step approach
Actionable Analysis

Finding intelligence to act on from big data: a five step approach

8y Evan Magliocca

Finding intelligence to act on from big data: a fi...

Every marketer has been sitting with his or her analytics team, reviewing an overwhelming spreadsheet of data points. It tends to hurt your eyes and y...

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How new analysts can take their skills to the next level
Analytics

How new analysts can take their skills to the next level

8y Adam Singer

How new analysts can take their skills to the next...

As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step back and share some ideas on how yo...

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Advertisers focus social media spend on brand awareness
Acquisition

Advertisers focus social media spend on brand awareness

8y Al Roberts

Advertisers focus social media spend on brand awar...

Yesterday, Facebook reported blow-out earnings that handily beat Wall Street analyst expectations. The world’s largest social network generated ...

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How effective is 360 video really?
Acquisition

How effective is 360 video really?

8y Sophie Loras

How effective is 360 video really?

Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's ...

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Everything we learned about beacons and proximity marketing from #ClickZChat
Attribution

Everything we learned about beacons and proximity marketing from #ClickZCha...

8y Matt Owen

Everything we learned about beacons and proximity ...

Over the past few weeks we’ve largely used #ClickZChat as a chance to delve into the pros and cons of content and social, but this week we thought we’...

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Six ways high performing CMOs outpace their competitors
Attribution

Six ways high performing CMOs outpace their competitors

8y Mathew Sweezey

Six ways high performing CMOs outpace their compet...

High performing CMOs rate their general businesses health stronger than their direct competitors. This finding comes from the State of Marketing 2016 ...

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After CTR, how do we measure ad effectiveness?
Attribution

After CTR, how do we measure ad effectiveness?

8y Leonie Mercedes

After CTR, how do we measure ad effectiveness?

While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it c...

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