Unlocking the Power of Events in 2024
Brand awareness

Unlocking the Power of Events in 2024

5h Priscilla Soedarpo

Unlocking the Power of Events in 2024

The event marketing industry is seeing a +23.1% spend increase. Challenges like reaching new attendees are tackled with personalized tech and targeted...

View article
Can You Leverage AI to Strengthen Your Brand Identity?
AI & Automation

Can You Leverage AI to Strengthen Your Brand Identity?

3d Priscilla Soedarpo

Can You Leverage AI to Strengthen Your Brand Ident...

The integration of AI with brand identity represents a significant shift in how businesses connect with their audience in the digital age, transformin...

View article
Is Scent Marketing Making a Comeback?
Acquisition

Is Scent Marketing Making a Comeback?

1w Priscilla Soedarpo

Is Scent Marketing Making a Comeback?

Scent marketing uses fragrance to influence consumer perceptions and behaviours in commercial settings, aiming to enhance brand value, encourage longe...

View article
Get the latest analysis and reports delivered to your inbox daily
How to Use Linguistic Relativity to Achieve Global Marketing Success
B2C

How to Use Linguistic Relativity to Achieve Global Marketing Success

2w ClickZ News Staff

How to Use Linguistic Relativity to Achieve Global...

Understanding the relationship between language and thought is crucial for successful global marketing campaigns. Marketers should consider delving in...

View article
New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season
Brand awareness

New Report Reveals Strategies for Maximising Performance During Black Frida...

6m Fospha Team

New Report Reveals Strategies for Maximising Perfo...

[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provide...

View article
Ray-Ban and AEG's winning formula: Music festivals and data-driven branding
Advertising & Promotion

Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

1y Team ClickZ

Ray-Ban and AEG's winning formula: Music festivals...

How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

View article
Maximizing TikTok ads: A beginner's guide to effective TikTok campaigns and measurement
322023

Maximizing TikTok ads: A beginner's guide to effective TikTok campaigns and...

1y Team ClickZ

Maximizing TikTok ads: A beginner's guide to effec...

How to set up ads and campaigns to gain a large and engaged audience on TikTok for optimum results for your brand Read More...

View article
Scaling ecommerce brands in 2023: Strategies and best practices
322023

Scaling ecommerce brands in 2023: Strategies and best practices

1y Team ClickZ

Scaling ecommerce brands in 2023: Strategies and b...

Steps to prepare processes, including anticipating and accommodating for significant changes when scaling your ecommerce brand Read More...

View article
“Should’ve gone” to “I don’t go”: Specsavers' twist on its famous tagline
Brand awareness

“Should’ve gone” to “I don’t go”: Specsavers' twist on its famous tagline

1y Benjamin Broomfield

“Should’ve gone” to “I don’t go”: Specsavers' twis...

“Starting with the subverted tagline gets people to stop and look. Everyone knows our usual tagline, and this message completely cuts through that. Bu...

View article
Mastercard's multisensory marketing: A masterclass in sonic branding
Brand awareness

Mastercard's multisensory marketing: A masterclass in sonic branding

2y Benjamin Broomfield

Mastercard's multisensory marketing: A masterclass...

“At Mastercard, we strive to ensure that our brand is instantly recognizable and top of mind. Our sonic melody and overall audio strategy gives us the...

View article
Upper funnel personalization: Kaiser Permanente's path to positive recall
Brand awareness

Upper funnel personalization: Kaiser Permanente's path to positive recall

2y Benjamin Broomfield

Upper funnel personalization: Kaiser Permanente's ...

Kaiser Permanente provides health care coverage, serving over 12.6 million members across nine states in the US. Kaiser Permanente is well recognized ...

View article
Podcast: Connecting marketers, minorities, and brand engagement
Brand awareness

Podcast: Connecting marketers, minorities, and brand engagement

2y Benjamin Broomfield

Podcast: Connecting marketers, minorities, and bra...

The ClickZ Marketing Masters Podcast launches with diversity champion and media leader, Christopher Kenna on how and why brand engagement with minorit...

View article
How an EPL Club increased brand trust in their betting sponsor by 262%
Brand awareness

How an EPL Club increased brand trust in their betting sponsor by 262%

2y Benjamin Broomfield

How an EPL Club increased brand trust in their bet...

Building trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...

View article
From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy
Account-based marketing

From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2...

2y Kamaljeet Kalsi and Elizabeth Roscoe

From cellphone to cybersecurity: How BlackBerry tr...

Leading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...

View article
Forging customer connections through a strong brand voice
B2B

Forging customer connections through a strong brand voice

2y Michael Collins

Forging customer connections through a strong bran...

CFA Institute's CMO discusses four aspects needed to build credibility and win trust Read More...

View article
The power of audio branding with Uli Reese, Global CMO at amp
Brand awareness

The power of audio branding with Uli Reese, Global CMO at amp

2y Kamaljeet Kalsi

The power of audio branding with Uli Reese, Global...

Key factors CMOs need to know and consider for a successful strategy Read More...

View article
Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl campaign turns to (orange) dust
AR & VR

Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl camp...

2y Elizabeth Roscoe

Augmented Reality ‘Cheetle’ Detector: Frito-Lay an...

30-second summary: How augmented reality was incorporated into an award-winning marketing campaign with Frito-Lay and Cheetos. Close collaboration wit...

View article
Brand positioning: the cornerstone for B2B experiential brands
B2B

Brand positioning: the cornerstone for B2B experiential brands

3y Michael Collins

Brand positioning: the cornerstone for B2B experie...

Explore the pillars and key questions for creating a stellar B2B brand experience Read More...

View article
How brands are creating communities and cultural moments on TikTok
Brand awareness

How brands are creating communities and cultural moments on TikTok

4y Luke Richards

How brands are creating communities and cultural m...

TikTok offers a new opportunity for brands. But according to their West Coast lead for global business solutions, realness and authenticity are what r...

View article
How technology can preserve the integrity of your brand online
Brand awareness

How technology can preserve the integrity of your brand online

4y Kevin Sabourin

How technology can preserve the integrity of your ...

How global brands can drive local online awareness and generate sales with an innovative digital technology platform and brand identity cohesiveness. ...

View article
Charting your brand’s response to COVID-19 through the lens of history
Brand awareness

Charting your brand’s response to COVID-19 through the lens of history

4y Mower Insight Group

Charting your brand’s response to COVID-19 through...

Studies of past downturns and crises, combined with current research on consumer behavior around COVID-19, point brands to a clear course of action. R...

View article
UX is the top brand differentiator among marketers in 2020
Brand awareness

UX is the top brand differentiator among marketers in 2020

4y Jacqueline Dooley

UX is the top brand differentiator among marketers...

We take a deep dive into the findings of a Bynder survey that assesses the impact marketing technology has on brand awareness and perception. Read Mor...

View article
How Netflix is helping brands harness the power of interactive content
Brand awareness

How Netflix is helping brands harness the power of interactive content

4y Moti Cohen

How Netflix is helping brands harness the power of...

Moti Cohen, CEO of Apester, discusses how after Netflix's Bandersnatch, the future of interactive content lies beyond TV. Read More...

View article
Challenges & opportunities for brands to improve their CX in 2020
Brand awareness

Challenges & opportunities for brands to improve their CX in 2020

4y Tereza Litsa

Challenges & opportunities for brands to improve t...

How can ecommerce brands overcome their marketing challenges to improve their customer experience? Here are the key findings and tactics to consider. ...

View article
Ten examples of how brands stand out on Instagram
Brand awareness

Ten examples of how brands stand out on Instagram

5y Tereza Litsa

Ten examples of how brands stand out on Instagram

Instagram's one of the most popular social platforms. Ten creative ways how brands like Casper, Starbucks, Sprout Social, NatGeo, and Mailchimp stand ...

View article
Experiential marketing: What makes a brand experience stand out?
Brand awareness

Experiential marketing: What makes a brand experience stand out?

5y Tereza Litsa

Experiential marketing: What makes a brand experie...

Recent research finds that 73% of people who took part in a brand's experiential marketing are more likely to purchase from the brand involved. Read M...

View article
Advertisers focus social media spend on brand awareness
Acquisition

Advertisers focus social media spend on brand awareness

8y Al Roberts

Advertisers focus social media spend on brand awar...

Yesterday, Facebook reported blow-out earnings that handily beat Wall Street analyst expectations. The world’s largest social network generated ...

View article