Brand positioning: the cornerstone for B2B experiential brands

B2B Brand positioning: the cornerstone for B2B experiential brands

3m Michael Collins

Brand positioning: the cornerstone for B2B experie...

Explore the pillars and key questions for creating a stellar B2B brand experience Read More...

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How brands are creating communities and cultural moments on TikTok

Brand awareness How brands are creating communities and cultural moments on TikTok

1y Luke Richards

How brands are creating communities and cultural m...

TikTok offers a new opportunity for brands. But according to their West Coast lead for global business solutions, realness and authenticity are what r...

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How technology can preserve the integrity of your brand online

Brand awareness How technology can preserve the integrity of your brand online

1y Kevin Sabourin

How technology can preserve the integrity of your ...

How global brands can drive local online awareness and generate sales with an innovative digital technology platform and brand identity cohesiveness. ...

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Charting your brand’s response to COVID-19 through the lens of history

Brand awareness Charting your brand’s response to COVID-19 through the lens of history

1y Mower Insight Group

Charting your brand’s response to COVID-19 through...

Studies of past downturns and crises, combined with current research on consumer behavior around COVID-19, point brands to a clear course of action. R...

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UX is the top brand differentiator among marketers in 2020

Brand awareness UX is the top brand differentiator among marketers in 2020

2y Jacqueline Dooley

UX is the top brand differentiator among marketers...

We take a deep dive into the findings of a Bynder survey that assesses the impact marketing technology has on brand awareness and perception. Read Mor...

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How Netflix is helping brands harness the power of interactive content

Brand awareness How Netflix is helping brands harness the power of interactive content

2y Moti Cohen

How Netflix is helping brands harness the power of...

Moti Cohen, CEO of Apester, discusses how after Netflix's Bandersnatch, the future of interactive content lies beyond TV. Read More...

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Challenges & opportunities for brands to improve their CX in 2020

Brand awareness Challenges & opportunities for brands to improve their CX in 2020

2y Tereza Litsa

Challenges & opportunities for brands to improve t...

How can ecommerce brands overcome their marketing challenges to improve their customer experience? Here are the key findings and tactics to consider. ...

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Ten examples of how brands stand out on Instagram

Brand awareness Ten examples of how brands stand out on Instagram

2y Tereza Litsa

Ten examples of how brands stand out on Instagram

Instagram's one of the most popular social platforms. Ten creative ways how brands like Casper, Starbucks, Sprout Social, NatGeo, and Mailchimp stand ...

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Experiential marketing: What makes a brand experience stand out?

Brand awareness Experiential marketing: What makes a brand experience stand out?

2y Tereza Litsa

Experiential marketing: What makes a brand experie...

Recent research finds that 73% of people who took part in a brand's experiential marketing are more likely to purchase from the brand involved. Read M...

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Advertisers focus social media spend on brand awareness

Acquisition Advertisers focus social media spend on brand awareness

5y Al Roberts

Advertisers focus social media spend on brand awar...

Yesterday, Facebook reported blow-out earnings that handily beat Wall Street analyst expectations. The world’s largest social network generated ...

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