“Should’ve gone” to “I don’t go”: Specsavers' twist on its famous tagline

Brand awareness “Should’ve gone” to “I don’t go”: Specsavers' twist on its famous tagline

1w Benjamin Broomfield

“Should’ve gone” to “I don’t go”: Specsavers' twis...

“Starting with the subverted tagline gets people to stop and look. Everyone knows our usual tagline, and this message completely cuts through that. Bu...

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Mastercard's multisensory marketing: A masterclass in sonic branding

Brand awareness Mastercard's multisensory marketing: A masterclass in sonic branding

4m Benjamin Broomfield

Mastercard's multisensory marketing: A masterclass...

“At Mastercard, we strive to ensure that our brand is instantly recognizable and top of mind. Our sonic melody and overall audio strategy gives us the...

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Upper funnel personalization: Kaiser Permanente's path to positive recall

Brand awareness Upper funnel personalization: Kaiser Permanente's path to positive recall

5m Benjamin Broomfield

Upper funnel personalization: Kaiser Permanente's ...

Kaiser Permanente provides health care coverage, serving over 12.6 million members across nine states in the US. Kaiser Permanente is well recognized ...

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Podcast: Connecting marketers, minorities, and brand engagement

Brand awareness Podcast: Connecting marketers, minorities, and brand engagement

6m Benjamin Broomfield

Podcast: Connecting marketers, minorities, and bra...

The ClickZ Marketing Masters Podcast launches with diversity champion and media leader, Christopher Kenna on how and why brand engagement with minorit...

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How an EPL Club increased brand trust in their betting sponsor by 262%

Brand awareness How an EPL Club increased brand trust in their betting sponsor by 262%

6m Benjamin Broomfield

How an EPL Club increased brand trust in their bet...

Building trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...

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From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy

Account-based marketing From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy

7m Kamaljeet Kalsi and Elizabeth Roscoe

From cellphone to cybersecurity: How BlackBerry tr...

Leading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...

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Forging customer connections through a strong brand voice

B2B Forging customer connections through a strong brand voice

9m Michael Collins

Forging customer connections through a strong bran...

CFA Institute's CMO discusses four aspects needed to build credibility and win trust Read More...

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The power of audio branding with Uli Reese, Global CMO at amp

Brand awareness The power of audio branding with Uli Reese, Global CMO at amp

9m Kamaljeet Kalsi

The power of audio branding with Uli Reese, Global...

Key factors CMOs need to know and consider for a successful strategy Read More...

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Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl campaign turns to (orange) dust

AR & VR Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl campaign turns to (orange) dust

12m Elizabeth Roscoe

Augmented Reality ‘Cheetle’ Detector: Frito-Lay an...

30-second summary: How augmented reality was incorporated into an award-winning marketing campaign with Frito-Lay and Cheetos. Close collaboration wit...

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Brand positioning: the cornerstone for B2B experiential brands

B2B Brand positioning: the cornerstone for B2B experiential brands

1y Michael Collins

Brand positioning: the cornerstone for B2B experie...

Explore the pillars and key questions for creating a stellar B2B brand experience Read More...

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How brands are creating communities and cultural moments on TikTok

Brand awareness How brands are creating communities and cultural moments on TikTok

2y Luke Richards

How brands are creating communities and cultural m...

TikTok offers a new opportunity for brands. But according to their West Coast lead for global business solutions, realness and authenticity are what r...

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How technology can preserve the integrity of your brand online

Brand awareness How technology can preserve the integrity of your brand online

2y Kevin Sabourin

How technology can preserve the integrity of your ...

How global brands can drive local online awareness and generate sales with an innovative digital technology platform and brand identity cohesiveness. ...

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Charting your brand’s response to COVID-19 through the lens of history

Brand awareness Charting your brand’s response to COVID-19 through the lens of history

2y Mower Insight Group

Charting your brand’s response to COVID-19 through...

Studies of past downturns and crises, combined with current research on consumer behavior around COVID-19, point brands to a clear course of action. R...

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UX is the top brand differentiator among marketers in 2020

Brand awareness UX is the top brand differentiator among marketers in 2020

3y Jacqueline Dooley

UX is the top brand differentiator among marketers...

We take a deep dive into the findings of a Bynder survey that assesses the impact marketing technology has on brand awareness and perception. Read Mor...

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How Netflix is helping brands harness the power of interactive content

Brand awareness How Netflix is helping brands harness the power of interactive content

3y Moti Cohen

How Netflix is helping brands harness the power of...

Moti Cohen, CEO of Apester, discusses how after Netflix's Bandersnatch, the future of interactive content lies beyond TV. Read More...

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Challenges & opportunities for brands to improve their CX in 2020

Brand awareness Challenges & opportunities for brands to improve their CX in 2020

3y Tereza Litsa

Challenges & opportunities for brands to improve t...

How can ecommerce brands overcome their marketing challenges to improve their customer experience? Here are the key findings and tactics to consider. ...

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Ten examples of how brands stand out on Instagram

Brand awareness Ten examples of how brands stand out on Instagram

4y Tereza Litsa

Ten examples of how brands stand out on Instagram

Instagram's one of the most popular social platforms. Ten creative ways how brands like Casper, Starbucks, Sprout Social, NatGeo, and Mailchimp stand ...

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Experiential marketing: What makes a brand experience stand out?

Brand awareness Experiential marketing: What makes a brand experience stand out?

4y Tereza Litsa

Experiential marketing: What makes a brand experie...

Recent research finds that 73% of people who took part in a brand's experiential marketing are more likely to purchase from the brand involved. Read M...

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Advertisers focus social media spend on brand awareness

Acquisition Advertisers focus social media spend on brand awareness

6y Al Roberts

Advertisers focus social media spend on brand awar...

Yesterday, Facebook reported blow-out earnings that handily beat Wall Street analyst expectations. The world’s largest social network generated ...

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