From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy

Account-based marketing From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy

3w Kamaljeet Kalsi and Elizabeth Roscoe

From cellphone to cybersecurity: How BlackBerry tr...

Leading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...

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Digital marketing budgets: How can marketing leaders meet rising expectations for growth?

Change management Digital marketing budgets: How can marketing leaders meet rising expectations for growth?

2m Deborah Womack

Digital marketing budgets: How can marketing leade...

30-second summary: Digital marketing budgets as a portion of revenue were halved in 2021 and spend levels are not predicted to recover in 2022.  CMOs ...

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How Walgreens scaled its performance storytelling

B2C How Walgreens scaled its performance storytelling

3m Kamaljeet Kalsi

How Walgreens scaled its performance storytelling

A transformation that bridged the gap between the business, customer, and in-house talent Read More...

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How Wells Fargo’s marketing operations went from alienated to aligned

B2C How Wells Fargo’s marketing operations went from alienated to aligned

4m Kamaljeet Kalsi

How Wells Fargo’s marketing operations went from a...

When too much technology is your road blocker, how do you tackle marketing transformation?  Read More...

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No man's land: Womble Bond Dickinson bridges the gap between digital marketing and business development

Case Study No man's land: Womble Bond Dickinson bridges the gap between digital marketing and business development

7m Elizabeth Roscoe

No man's land: Womble Bond Dickinson bridges the g...

30-second summary: Focusing on UX and centralizing experiences leads to significant increases in web traffic. Stakeholder involvement at all levels, a...

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Three surprising changes on the road to digital transformation

Analytics Three surprising changes on the road to digital transformation

3y Manny Neto

Three surprising changes on the road to digital tr...

With more industries utilizing data as part of their digital transformation to inform strategic internal and external business decisions, leadership m...

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How Juniper Networks transformed its marketing budget management and reporting

Change management How Juniper Networks transformed its marketing budget management and reporting

3y Nancy Weintraub

How Juniper Networks transformed its marketing bud...

Juniper Networks identified marketing budget management and reporting as a top pain point. They choose Allocadia's SaaS tool. Seven years later, marke...

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Change agents: The unsung heroes of digital transformation

Change management Change agents: The unsung heroes of digital transformation

4y Brian Solis

Change agents: The unsung heroes of digital transf...

The pace of innovation and disruption is accelerating. Digital change agents are instrumental in helping their companies stay competitive, spreading d...

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Change Management and Digital Strategies

Asia Change Management and Digital Strategies

7y Scott Heron

Change Management and Digital Strategies

Digital strategy revolves around business and organizational change management, and yet, these important elements are often forgotten. Read More...

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Change Management: The Missing Link in Your Demand Generation Strategy

Automation Change Management: The Missing Link in Your Demand Generation Strategy

8y Mathew Sweezey

Change Management: The Missing Link in Your Demand...

The rate of change in the digital marketing world today is so fast that keeping up doesn't just mean using new tools anymore - you must fully understa...

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