Email marketing 2021-22: the glass is (at least) half full

Content Email marketing 2021-22: the glass is (at least) half full

2m Bret Smith

Email marketing 2021-22: the glass is (at least) h...

Why marketers shouldn’t panic about Apple-driven privacy changes and what they should focus on to ensure email continues to thrive Read More...

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Maropost: the secret to email personalization at scale

Automation Maropost: the secret to email personalization at scale

5m Maropost

Maropost: the secret to email personalization at s...

A Q&A on the role of email marketing in a post-pandemic world and how businesses can best utilize personalization at scale to drive marketing objectiv...

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Why helpful marketing should outlast the pandemic

Advanced Email Marketing Why helpful marketing should outlast the pandemic

5m Kath Pay

Why helpful marketing should outlast the pandemic

International Bestselling Author, Kath Pay dissects the concept of helpful marketing and how this customer-centric approach has helped brands see posi...

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How content really works for business: the operating models of content and more

Content How content really works for business: the operating models of content and more

6m Robert Rose

How content really works for business: the operati...

A rare, in-depth discussion on content's role in business that senior leaders need to be having with their teams in order to expand in digital Read Mo...

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Customer experience in 2025: here’s where we’re heading

AI & Automation Customer experience in 2025: here’s where we’re heading

7m Chris McGugan

Customer experience in 2025: here’s where we’re he...

By 2025, it’s likely that nine dollars of every $10 will be spent on the digital experience versus phone/voice. Oracle Service's SVP and GM, Chris McG...

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2021 digital marketing trends you need to know from 13 marketing experts

Content 2021 digital marketing trends you need to know from 13 marketing experts

7m Neal Schaffer

2021 digital marketing trends you need to know fro...

Experts are recommending that you focus on content and digital customer strategy as two key areas that require rethinking in a post-pandemic world Rea...

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Giving your storytelling impact: it’s all in the delivery

Content Giving your storytelling impact: it’s all in the delivery

8m Brian Cotter

Giving your storytelling impact: it’s all in the d...

In the final part of his storytelling series, Seismic’s SVP of Global Sales Engineering Brian Cotter offers his advice for delivering a story with imp...

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AI-powered chatbots deliver personalization at scale

AI & Automation AI-powered chatbots deliver personalization at scale

8m Jacqueline Dooley

AI-powered chatbots deliver personalization at sca...

Conversational marketing platforms that utilize automated, personalized, real-time conversations are reshaping digital commerce Read More...

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The secret to developing a healthy obsession with the customer

Content The secret to developing a healthy obsession with the customer

8m Craig Dempster

The secret to developing a healthy obsession with ...

The key to a customer-focused strategy is implementing a total customer experience that relies on first-party data and a 360-degree view of the custom...

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Elevating customer service in 2021

Content Elevating customer service in 2021

8m Steven Petruk

Elevating customer service in 2021

CGS' Steven Petruk highlights three things your organization needs to strengthen customer service strategies: humans, technology and creativity Read M...

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How marketers are embracing hyper-personalization in 2021

Content How marketers are embracing hyper-personalization in 2021

8m Mike Edmonds

How marketers are embracing hyper-personalization ...

A pandemic that’s sent everyone online, a new breed of savvy online shoppers, and the ability to perform predictive analysis with vast swaths of custo...

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How should you share content for lead nurturing?

Content How should you share content for lead nurturing?

9m Isabelle Papoulias

How should you share content for lead nurturing?

Isabelle Papoulias, CMO of Mediafly, details why content is a crucial component of your lead nurturing strategy. Read More...

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How to bridge the sales gap with experiences that matter

Commerce & Sales How to bridge the sales gap with experiences that matter

9m Bridgette Darling

How to bridge the sales gap with experiences that ...

Adobe’s Bridgette Darling outlines how brands can deliver the customer experience that is essential to retail success. Read More...

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Personalization: The cure for reduced media budgets in today’s environment

Content Personalization: The cure for reduced media budgets in today’s environment

9m Lisa Kalscheur

Personalization: The cure for reduced media budget...

Personalization can decrease bounce rates and improve other critical ecommerce metrics for retailers operating under reduced budgets. Read More...

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The role of AI & social media marketers in a B2B marketing campaign

AI & Automation The role of AI & social media marketers in a B2B marketing campaign

9m Amanda Jerelyn

The role of AI & social media marketers in a B2B m...

A B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...

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Pandemic, privacy and the CX: What to prioritize in 2021

Content Pandemic, privacy and the CX: What to prioritize in 2021

9m Rich Smith

Pandemic, privacy and the CX: What to prioritize i...

Rich Smith, CMO of Jornaya, shares the impact the pandemic has had on consumer behavior and how digital marketers can adapt marketing strategies going...

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How to build a story structure that enables effective selling

Content How to build a story structure that enables effective selling

9m Brian Cotter

How to build a story structure that enables effect...

In the second of a three-part series, Seismic’s VP of Global Sales Engineering Brian Cotter outlines the three key elements of an effective story stru...

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The rise of CX-ops: Why your business strategy equation needs CX in 2021

Content The rise of CX-ops: Why your business strategy equation needs CX in 2021

9m Dr. Gero Decker

The rise of CX-ops: Why your business strategy equ...

Dr. Gero Decker, Signavio’s CEO and founder, discusses why your business strategy needs a customer experience lens as you look ahead to the new year. ...

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Optimizing digital experiences will move beyond the marketing department in 2021

Content Optimizing digital experiences will move beyond the marketing department in 2021

9m Shane Phair

Optimizing digital experiences will move beyond th...

The pandemic catapulted digital experience from a 2020 to-do list item to a 2021 company-wide priority. Read More...

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Key Insights: 2021 Strategic pearls on email and content marketing

Actionable Analysis Key Insights: 2021 Strategic pearls on email and content marketing

10m Kamaljeet Kalsi

Key Insights: 2021 Strategic pearls on email and c...

2020 spun the world and we as people, consumers, and brands learned, unlearned, and adapted. This week we look into the two pillars that helped busine...

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CMS predictions: What to watch for in the year ahead

Content CMS predictions: What to watch for in the year ahead

10m J.D. Little

CMS predictions: What to watch for in the year ahe...

J.D. Little, Senior Market Strategist at Progress, breaks down how 2020 takes the pressure way down for 2021 and what topics and trends we’ll see in t...

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Prepare your story: Laying the groundwork for storytelling success

Content Prepare your story: Laying the groundwork for storytelling success

11m Brian Cotter

Prepare your story: Laying the groundwork for stor...

In the first of a three-part series, Seismic’s VP of Global Sales Engineering Brian Cotter explains the importance of truly getting to know your buyer...

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Marketers play a critical role in unifying digital transformation goals

Content Marketers play a critical role in unifying digital transformation goals

11m Leena Iyar

Marketers play a critical role in unifying digital...

With digital channels here to stay, marketers must provide personalization and convenience across channels. Read More...

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Creative content and to meet pandemic holiday demands

AI & Automation Creative content and to meet pandemic holiday demands

11m Vanja B. Brzin

Creative content and to meet pandemic holiday dema...

Vanja B. Brzin, VP of Product Marketing at Celtra, delves into how creative automation can help brands and retails stand out this holiday season, cate...

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The importance of innovating for the experience economy

Content The importance of innovating for the experience economy

11m Jacqueline Dooley

The importance of innovating for the experience ec...

Capgemini’s Adam Rubin provides some insight on how businesses can keep customers engaged by creating or adapting products and services to deliver goo...

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Rethink experience curation not personalization

Content Rethink experience curation not personalization

11m Norman Guadagno

Rethink experience curation not personalization

Acoustic CMO Norman Guadagno rethinks what personalization means to the customer experience. Read More...

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Maturing your digital strategy through customer centricity

Analytics Maturing your digital strategy through customer centricity

11m Sitecore

Maturing your digital strategy through customer ce...

Customer experience management company, Sitecore details why customer centricity needs to be the prime focus for businesses going forward. Read More...

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