The Role of Marketers in Determining Pricing Power
Brand utility

The Role of Marketers in Determining Pricing Power

5d Priscilla Soedarpo

The Role of Marketers in Determining Pricing Power

Pricing power is a critical aspect of market strategy, enabling companies to raise prices without losing customers to competitors. It reflects a brand...

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How is AI Changing Conversational Marketing Strategies?
AI

How is AI Changing Conversational Marketing Strategies?

4w Priscilla Soedarpo

How is AI Changing Conversational Marketing Strate...

Conversational marketing has become a key strategy in today's digital world, emphasising real-time, personalised interactions with customers. Current ...

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How Ogilvy's Combatting Misinformation in the Healthcare Sector
Content

How Ogilvy's Combatting Misinformation in the Healthcare Sector

1m Priscilla Soedarpo

How Ogilvy's Combatting Misinformation in the Heal...

In an era dominated by digital information, discerning credible health information has become crucial. Ogilvy, a leader in advertising and public rela...

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Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass
Case Study

Turning TikToks into book sales: Penguin Random House's influencer marketin...

2y Benjamin Broomfield

Turning TikToks into book sales: Penguin Random Ho...

When you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...

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New digital strategy on the menu for over 70 Bar Louie restaurants
B2C

New digital strategy on the menu for over 70 Bar Louie restaurants

2y Benjamin Broomfield

New digital strategy on the menu for over 70 Bar L...

Bar Louie was founded in 1990s Chicago as ‘The Original Gastrobar™’. Its foundation as a neighborhood bar is integral to Bar Louie’s iden...

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It's not about you: A content planning framework to avoid self-obsession
Content

It's not about you: A content planning framework to avoid self-obsession

2y Yolanda Valery

It's not about you: A content planning framework t...

In life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...

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Building a sustainability strategy: Three mindset shifts and six questions to ask yourself
Content

Building a sustainability strategy: Three mindset shifts and six questions ...

2y Margaret Molloy

Building a sustainability strategy: Three mindset ...

30-second summary: Today’s consumers are more concerned than ever with the environmental impact of the brands they consume, especially within food and...

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How to enter the evergreen mindset for successful content
Content

How to enter the evergreen mindset for successful content

2y Toby Dean

How to enter the evergreen mindset for successful ...

30-second summary: Evergreen content is content that remains relevant for months and years after it has been published. This is key to developing pass...

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Email marketing 2021-22: the glass is (at least) half full
Content

Email marketing 2021-22: the glass is (at least) half full

3y Bret Smith

Email marketing 2021-22: the glass is (at least) h...

Why marketers shouldn’t panic about Apple-driven privacy changes and what they should focus on to ensure email continues to thrive Read More...

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Maropost: the secret to email personalization at scale
Automation

Maropost: the secret to email personalization at scale

3y Maropost

Maropost: the secret to email personalization at s...

A Q&A on the role of email marketing in a post-pandemic world and how businesses can best utilize personalization at scale to drive marketing objectiv...

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Why helpful marketing should outlast the pandemic
Advanced Email Marketing

Why helpful marketing should outlast the pandemic

3y Kath Pay

Why helpful marketing should outlast the pandemic

International Bestselling Author, Kath Pay dissects the concept of helpful marketing and how this customer-centric approach has helped brands see posi...

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How content really works for business: the operating models of content and more
Content

How content really works for business: the operating models of content and ...

3y Robert Rose

How content really works for business: the operati...

A rare, in-depth discussion on content's role in business that senior leaders need to be having with their teams in order to expand in digital Read Mo...

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Customer experience in 2025: here’s where we’re heading
AI & Automation

Customer experience in 2025: here’s where we’re heading

3y Chris McGugan

Customer experience in 2025: here’s where we’re he...

By 2025, it’s likely that nine dollars of every $10 will be spent on the digital experience versus phone/voice. Oracle Service's SVP and GM, Chris McG...

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2021 digital marketing trends you need to know from 13 marketing experts
Content

2021 digital marketing trends you need to know from 13 marketing experts

3y Neal Schaffer

2021 digital marketing trends you need to know fro...

Experts are recommending that you focus on content and digital customer strategy as two key areas that require rethinking in a post-pandemic world Rea...

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Giving your storytelling impact: it’s all in the delivery
Content

Giving your storytelling impact: it’s all in the delivery

3y Brian Cotter

Giving your storytelling impact: it’s all in the d...

In the final part of his storytelling series, Seismic’s SVP of Global Sales Engineering Brian Cotter offers his advice for delivering a story with imp...

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AI-powered chatbots deliver personalization at scale
AI & Automation

AI-powered chatbots deliver personalization at scale

3y Jacqueline Dooley

AI-powered chatbots deliver personalization at sca...

Conversational marketing platforms that utilize automated, personalized, real-time conversations are reshaping digital commerce Read More...

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The secret to developing a healthy obsession with the customer
Content

The secret to developing a healthy obsession with the customer

3y Craig Dempster

The secret to developing a healthy obsession with ...

The key to a customer-focused strategy is implementing a total customer experience that relies on first-party data and a 360-degree view of the custom...

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Elevating customer service in 2021
Content

Elevating customer service in 2021

3y Steven Petruk

Elevating customer service in 2021

CGS' Steven Petruk highlights three things your organization needs to strengthen customer service strategies: humans, technology and creativity Read M...

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How marketers are embracing hyper-personalization in 2021
Content

How marketers are embracing hyper-personalization in 2021

3y Mike Edmonds

How marketers are embracing hyper-personalization ...

A pandemic that’s sent everyone online, a new breed of savvy online shoppers, and the ability to perform predictive analysis with vast swaths of custo...

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How should you share content for lead nurturing?
Content

How should you share content for lead nurturing?

3y Isabelle Papoulias

How should you share content for lead nurturing?

Isabelle Papoulias, CMO of Mediafly, details why content is a crucial component of your lead nurturing strategy. Read More...

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How to bridge the sales gap with experiences that matter
Commerce & Sales

How to bridge the sales gap with experiences that matter

3y Bridgette Darling

How to bridge the sales gap with experiences that ...

Adobe’s Bridgette Darling outlines how brands can deliver the customer experience that is essential to retail success. Read More...

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Personalization: The cure for reduced media budgets in today’s environment
Content

Personalization: The cure for reduced media budgets in today’s environment

3y Lisa Kalscheur

Personalization: The cure for reduced media budget...

Personalization can decrease bounce rates and improve other critical ecommerce metrics for retailers operating under reduced budgets. Read More...

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The role of AI & social media marketers in a B2B marketing campaign
AI & Automation

The role of AI & social media marketers in a B2B marketing campaign

3y Amanda Jerelyn

The role of AI & social media marketers in a B2B m...

A B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...

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Pandemic, privacy and the CX: What to prioritize in 2021
Content

Pandemic, privacy and the CX: What to prioritize in 2021

3y Rich Smith

Pandemic, privacy and the CX: What to prioritize i...

Rich Smith, CMO of Jornaya, shares the impact the pandemic has had on consumer behavior and how digital marketers can adapt marketing strategies going...

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How to build a story structure that enables effective selling
Content

How to build a story structure that enables effective selling

3y Brian Cotter

How to build a story structure that enables effect...

In the second of a three-part series, Seismic’s VP of Global Sales Engineering Brian Cotter outlines the three key elements of an effective story stru...

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The rise of CX-ops: Why your business strategy equation needs CX in 2021
Content

The rise of CX-ops: Why your business strategy equation needs CX in 2021

3y Dr. Gero Decker

The rise of CX-ops: Why your business strategy equ...

Dr. Gero Decker, Signavio’s CEO and founder, discusses why your business strategy needs a customer experience lens as you look ahead to the new year. ...

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Optimizing digital experiences will move beyond the marketing department in 2021
Content

Optimizing digital experiences will move beyond the marketing department in...

3y Shane Phair

Optimizing digital experiences will move beyond th...

The pandemic catapulted digital experience from a 2020 to-do list item to a 2021 company-wide priority. Read More...

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