"Do people first and technology second. If you buy technology with the wrong people on the ground, you're not going to leverage your investment and th...
View articleClate Mask, CEO of Keap, makes a case for why it is essential to use a CRM with automation features to run your small business and discusses how to le...
View articleAffinity Co-founder and CEO, Ray Zhou, speaks to how AI and technology is helping reshape the way businesses manage relationships. Read More...
View articleExponea, a Customer Data Platform provider, created a cheat sheet that helps define and clarify three common marketing technologies: CDPs, DMPs and CR...
View articleTraditional CRMs haven’t kept pace with the changing buying process. A look into how current tools are failing, and how a more personalized CRM improv...
View articleToo often, a CRM is treated as a catch-all for customer data. And over time, it gets messy. How to clean up your CRM data quality. Read More...
View articleLast week, Apple and Salesforce announced a new partnership that aims to create “powerful new mobile apps for business;" a move that could also be the...
View articleWhat can marketers gain from collecting and integrating touchpoint data into the CRM system? Read More...
View articleHere are some tips for utilizing cloud-based software that merges CRM functionality with marketing automation, generating effective and efficient inte...
View articleSocial teams shouldn't skip measurements and metrics. Measures of behavioral, persona, and stratification data can drive strategy. Read More...
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