Fractured to first-class: The digital transformation story of the UK’s leading technology retailer

Digital Transformation Fractured to first-class: The digital transformation story of the UK’s leading technology retailer

2y Benjamin Broomfield

Fractured to first-class: The digital transformati...

"Do people first and technology second. If you buy technology with the wrong people on the ground, you're not going to leverage your investment and th...

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Why CRM and automation platforms go hand in hand

CRM Why CRM and automation platforms go hand in hand

3y Clate Mask

Why CRM and automation platforms go hand in hand

Clate Mask, CEO of Keap, makes a case for why it is essential to use a CRM with automation features to run your small business and discusses how to le...

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Affinity’s AI-powered relationship intelligence platform is transforming CRM

CRM Affinity’s AI-powered relationship intelligence platform is transforming CRM

4y Jacqueline Dooley

Affinity’s AI-powered relationship intelligence pl...

Affinity Co-founder and CEO, Ray Zhou, speaks to how AI and technology is helping reshape the way businesses manage relationships. Read More...

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Exponea clarifies the differences between CDPs, DMPs and CRMs

CRM Exponea clarifies the differences between CDPs, DMPs and CRMs

4y Jacqueline Dooley

Exponea clarifies the differences between CDPs, DM...

Exponea, a Customer Data Platform provider, created a cheat sheet that helps define and clarify three common marketing technologies: CDPs, DMPs and CR...

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The personalized CRM: Why current tools aren’t giving sales reps the insight they need, and how an improved CRM changes the game

CRM The personalized CRM: Why current tools aren’t giving sales reps the insight they need, and how an improved CRM changes the game

5y Emily Alford

The personalized CRM: Why current tools aren’t giv...

Traditional CRMs haven’t kept pace with the changing buying process. A look into how current tools are failing, and how a more personalized CRM improv...

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How clean CRM data makes or breaks customer experiences

CRM How clean CRM data makes or breaks customer experiences

5y Brooke Maynard

How clean CRM data makes or breaks customer experi...

Too often, a CRM is treated as a catch-all for customer data. And over time, it gets messy. How to clean up your CRM data quality. Read More...

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Hey Siri, enter customer data: Will Apple and Salesforce revolutionize CRM?

CRM Hey Siri, enter customer data: Will Apple and Salesforce revolutionize CRM?

5y Emily Alford

Hey Siri, enter customer data: Will Apple and Sale...

Last week, Apple and Salesforce announced a new partnership that aims to create “powerful new mobile apps for business;" a move that could also be the...

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Why touchpoint data is invaluable to your CRM and driving sales

CRM Why touchpoint data is invaluable to your CRM and driving sales

8y Jeanne Jennings

Why touchpoint data is invaluable to your CRM and ...

What can marketers gain from collecting and integrating touchpoint data into the CRM system? Read More...

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CRM Is Branching Out to Include Marketing Automation

CRM CRM Is Branching Out to Include Marketing Automation

9y Stephanie Miller

CRM Is Branching Out to Include Marketing Automati...

Here are some tips for utilizing cloud-based software that merges CRM functionality with marketing automation, generating effective and efficient inte...

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Struggling to Measure Social ROI? Partner With Your CRM Team

CRM Struggling to Measure Social ROI? Partner With Your CRM Team

9y Stephanie Miller

Struggling to Measure Social ROI? Partner With You...

Social teams shouldn't skip measurements and metrics. Measures of behavioral, persona, and stratification data can drive strategy. Read More...

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