Transforming the B2B2C model: Stanley Black & Decker's journey

Case Study Transforming the B2B2C model: Stanley Black & Decker's journey

8m Team ClickZ

Transforming the B2B2C model: Stanley Black & Deck...

Shifting from a B2B to B2C model is a mammoth undertaking, here is how CDP implementation enabled Stanley Black & Decker to understand user engagement...

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ClickZ Data and Data Privacy Round-up Analysis: June Edition

Actionable Analysis ClickZ Data and Data Privacy Round-up Analysis: June Edition

8m Team ClickZ

ClickZ Data and Data Privacy Round-up Analysis: Ju...

A monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...

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Scaling ecommerce brands in 2023: Strategies and best practices

Strategy Scaling ecommerce brands in 2023: Strategies and best practices

1y Team ClickZ

Scaling ecommerce brands in 2023: Strategies and b...

Steps to prepare processes, including anticipating and accommodating for significant changes when scaling your ecommerce brand Read More...

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Preparing for smart targeting in the wake of Apple's ATT framework

Data management Preparing for smart targeting in the wake of Apple's ATT framework

1y Adrienne Rice

Preparing for smart targeting in the wake of Apple...

With Apple’s ATT privacy framework live and Google Sandbox forthcoming, marketers must create a new toolkit that delivers meaningful ads to users whil...

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Are you ready for zero-party data?

Data management Are you ready for zero-party data?

1y Tim Ringel

Are you ready for zero-party data?

In an era when consumers are increasingly demanding transparency and control over their info, brands need to get creative as the use of cookies contin...

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Taking your buyer experience from transactional to relationship-driven

Customer experience Taking your buyer experience from transactional to relationship-driven

2y Alex Hunter

Taking your buyer experience from transactional to...

Five pointers for marketing leaders looking to shift their buyer experience from transactional to relationship-driven, and examine the importance of c...

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The importance of accurate keyword difficulty scores

Data The importance of accurate keyword difficulty scores

3y Semrush

The importance of accurate keyword difficulty scor...

The dark horse your business needs to outperform competition and win at search Read More...

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How Columbia Care Inc is redefining Cannabis retail

Case Study How Columbia Care Inc is redefining Cannabis retail

3y Kamaljeet Kalsi

How Columbia Care Inc is redefining Cannabis retai...

One of US’ largest cannabis brands is leading a seismic shift from patient-centric to commercial retail by mastering customer experience Read More...

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How conversational analytics helped StarKist grow their tuna pouch category by 75 percent

Digital Transformation How conversational analytics helped StarKist grow their tuna pouch category by 75 percent

3y Jacqueline Dooley

How conversational analytics helped StarKist grow ...

StarKist is successfully using conversational analytics platform Netbase Quid to measure consumer sentiment and discover opportunities for product inn...

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A data-centric customer acquisition playbook for insurance companies

Digital Marketing A data-centric customer acquisition playbook for insurance companies

3y Jacqueline Dooley

A data-centric customer acquisition playbook for i...

Data Axle’s guide, The Insurer’s Customer Acquisition Playbook, explains how health, life, and P&C insurance marketers can leverage data to create an ...

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How cloud offerings could transform business in the next decade

Data How cloud offerings could transform business in the next decade

3y Dave Eisenberg

How cloud offerings could transform business in th...

Entering the next phase of the digital transformation, Dave Eisenberg, LiveRamp’s chief strategy officer, discusses how the new frontier for cloud sof...

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Conversational data shifting consumer privacy discussion

Data Conversational data shifting consumer privacy discussion

3y Jacqueline Dooley

Conversational data shifting consumer privacy disc...

Conversational interactions and asynchronous messaging can help solve data privacy issues arising from authenticated users using chatbots Read More...

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iOS 14 is not your biggest measurement challenge… but it might have just exposed it

Data iOS 14 is not your biggest measurement challenge… but it might have just exposed it

3y Sam Carter

iOS 14 is not your biggest measurement challenge… ...

Sam Carter, CEO of Fospha Marketing, breaks down what’s happening with iOS 14, the impact for marketers and how businesses can prepare for the fallout...

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Getting ahead in marketing: Data as the new oil

Data Getting ahead in marketing: Data as the new oil

3y Iris Meijer

Getting ahead in marketing: Data as the new oil

Vodafone Business’ Chief Marketing Officer, Iris Meijer looks at the use of data in marketing. Read More...

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Utility and informed consent - the “keys” to implementing data privacy policy

People and skills Utility and informed consent - the “keys” to implementing data privacy policy

3y Jacqueline Dooley

Utility and informed consent - the “keys” to imple...

Publicis Sapient’s Director of Digital Identity outlines challenges inherent in creating a data privacy policy and what companies must consider for po...

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The right ways to use intent data: How to pivot strategies in 2021

Data The right ways to use intent data: How to pivot strategies in 2021

3y Sonjoy Ganguly

The right ways to use intent data: How to pivot st...

Madison Logic CPO, Sonjoy Ganguly shares how marketers can use intent data to optimize their marketing strategies this year. Read More...

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Three steps to create a 360-degree customer view in 2021

Data Three steps to create a 360-degree customer view in 2021

3y Catlyn Origitano

Three steps to create a 360-degree customer view i...

Finding and growing customers needs a more modern approach. With these three steps, retailers will be on their way to future-proofing their business. ...

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Pandemic, privacy and the CX: What to prioritize in 2021

Digital Marketing Pandemic, privacy and the CX: What to prioritize in 2021

3y Rich Smith

Pandemic, privacy and the CX: What to prioritize i...

Rich Smith, CMO of Jornaya, shares the impact the pandemic has had on consumer behavior and how digital marketers can adapt marketing strategies going...

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Five tips to generate technology leads

Digital Marketing Five tips to generate technology leads

3y Sumeet Anand

Five tips to generate technology leads

Want to know how to generate more technology leads? In this post, we discuss five tried-and-tested strategies that can help you generate more qualifie...

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Why unlocking creative insights data is so important for digital campaign success

Digital Marketing Why unlocking creative insights data is so important for digital campaign success

3y Chris Loy

Why unlocking creative insights data is so importa...

Chris Loy, CTO and Co-founder of Datasine, explains why marketers should be embracing creative intelligence data to optimize their campaigns. Read Mor...

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Behavior changes means new learnings for ecommerce retailers

Digital Marketing Behavior changes means new learnings for ecommerce retailers

3y John Williams

Behavior changes means new learnings for ecommerce...

John Williams, CTO at Amplience discusses how the peak in pandemic reveals new trends in shopping habits that are likely to stick around. Read More...

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Jack of all trades: Why and how CMOs must master data to succeed in 2021

Data Jack of all trades: Why and how CMOs must master data to succeed in 2021

3y Martyn Etherington

Jack of all trades: Why and how CMOs must master d...

Teradata CMO outlines the data-driven responsibilities that, although not on the job description, are essential to know heading into 2021. Read More...

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The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

Data The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

3y Jacqueline Dooley

The problem of data collection: One in 10 consumer...

Publicis Sapient’s Data Collection & Consent Survey, which questioned 5000 people across five countries, seeks to better understand how consumers feel...

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Three reasons why enterprise CDP adoption lags

Marketing Technology Three reasons why enterprise CDP adoption lags

3y Adrian Nash

Three reasons why enterprise CDP adoption lags

In an article, Adrian Nash, Head of Strategy, SAP Customer Experience, will delve into the three reasons why enterprise CDP adoption lags and the chal...

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You’ve collected customer data, now what?

Data You’ve collected customer data, now what?

3y Radhakrishnan Rajagopalan

You’ve collected customer data, now what?

Data-driven insights for customer success requires a strategic approach beyond collection. Read More...

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The 3 most destructive mistakes marketers make with intent data

Data The 3 most destructive mistakes marketers make with intent data

3y Kirsten Markson

The 3 most destructive mistakes marketers make wit...

Intent Data is all the rage, but without a solid plan, marketers are prone to these pitfalls. Read More...

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Marketing can legitimately be the standard bearer for digital ethics - here’s how

Ethical marketing Marketing can legitimately be the standard bearer for digital ethics - here’s how

3y Kevin Mar-Molinero

Marketing can legitimately be the standard bearer ...

Kevin Mar-Molinero, director of experience technology at Kin + Carta Connect, details three key actions to establish marketing as a benchmark for digi...

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