Why domain-level “intent” can mislead the buyer journey analysis

Digital Marketing Why domain-level “intent” can mislead the buyer journey analysis

1m Bret Smith

Why domain-level “intent” can mislead the buyer jo...

There is room for better lead capturing as ABM evolves in a cookieless world  Read More...

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Five email and mobile marketing insights from 2021 (Q1 to Q2)

Email Five email and mobile marketing insights from 2021 (Q1 to Q2)

2m Erinne Mejia

Five email and mobile marketing insights from 2021...

Acoustic's Senior Director of Product Management shares key trends around how and why consumers engage with content Read More...

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Email marketing 2021-22: the glass is (at least) half full

Content Email marketing 2021-22: the glass is (at least) half full

2m Bret Smith

Email marketing 2021-22: the glass is (at least) h...

Why marketers shouldn’t panic about Apple-driven privacy changes and what they should focus on to ensure email continues to thrive Read More...

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Maropost: the secret to email personalization at scale

Automation Maropost: the secret to email personalization at scale

5m Maropost

Maropost: the secret to email personalization at s...

A Q&A on the role of email marketing in a post-pandemic world and how businesses can best utilize personalization at scale to drive marketing objectiv...

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Why helpful marketing should outlast the pandemic

Advanced Email Marketing Why helpful marketing should outlast the pandemic

5m Kath Pay

Why helpful marketing should outlast the pandemic

International Bestselling Author, Kath Pay dissects the concept of helpful marketing and how this customer-centric approach has helped brands see posi...

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The top three secrets to increasing email open and click rates in 2021

Digital Marketing The top three secrets to increasing email open and click rates in 2021

7m Norman Guadagno & Greg Bouton

The top three secrets to increasing email open and...

Acoustic's Norman Guadagno and Greg Bouton highlight what marketers need to know in order to optimize their email marketing in 2021 Read More...

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Why email is critical for closing the personalization gap with ‘MADtech’

Digital Marketing Why email is critical for closing the personalization gap with ‘MADtech’

9m Jeff Kupietzky

Why email is critical for closing the personalizat...

The convergence of adtech and martech is a must for eliminating gaps in personalization. Email can be the unifying factor that bridges the divide. Rea...

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How automation can enhance the retail experience in 2021 and beyond

AI & Automation How automation can enhance the retail experience in 2021 and beyond

9m Venu Kannan

How automation can enhance the retail experience i...

To meet consumer expectations for a premium experience from the retailers they shop from online, brands can turn to automation technologies that will ...

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Continuing trends & new opportunities: 5 predictions for email marketing

Digital Marketing Continuing trends & new opportunities: 5 predictions for email marketing

10m Guy Hanson

Continuing trends & new opportunities: 5 predictio...

Email marketing in 2021: How 2020 impacted one of the industry’s most valuable channels. Read More...

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Key Insights: 2021 Strategic pearls on email and content marketing

Actionable Analysis Key Insights: 2021 Strategic pearls on email and content marketing

10m Kamaljeet Kalsi

Key Insights: 2021 Strategic pearls on email and c...

2020 spun the world and we as people, consumers, and brands learned, unlearned, and adapted. This week we look into the two pillars that helped busine...

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Tech Talk with Litmus: Crafting personalized and scalable email experiences

Analytics Tech Talk with Litmus: Crafting personalized and scalable email experiences

10m Catherrine Garcia

Tech Talk with Litmus: Crafting personalized and s...

Senior Product marketing manager for Litmus, Jess Materna talks about how the innovative features of Litmus solution can help save email marketers’ ti...

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Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions

Digital Marketing Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions

10m Greg Zakowicz

Email, SMS & push message marketing: Report shows ...

Omnisend's Director of Content shares insights from their data analysis of 3 billion emails, and 9 million SMS and push messages for Q3 2020. Discover...

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4 tips for making the most of your holiday email marketing strategy

Digital Marketing 4 tips for making the most of your holiday email marketing strategy

11m April Mullen

4 tips for making the most of your holiday email m...

SparkPost’s April Mullen, Director of Brand and Content Marketing, takes a look at four steps brands can take to tackle the holiday season head-on thr...

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Can retailers have a successful holiday season without Black Friday? The short answer: Yes

Digital Marketing Can retailers have a successful holiday season without Black Friday? The short answer: Yes

11m Charlie Ungashick

Can retailers have a successful holiday season wit...

With the potential to be one of the biggest online shopping seasons, email marketers need to take the right steps now to ensure their messages get thr...

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Saying goodbye to data friction with MessageGears and personalized messages at scale

AI & Automation Saying goodbye to data friction with MessageGears and personalized messages at scale

12m Andy Betts

Saying goodbye to data friction with MessageGears ...

MessageGears showcases the customer marketing platform built for enterprise email marketing messaging super senders.  Read More...

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8 key takeaways from ClickZ’s Marketing Automation Summit

AI & Automation 8 key takeaways from ClickZ’s Marketing Automation Summit

12m Jacqueline Dooley

8 key takeaways from ClickZ’s Marketing Automation...

We recap 8 takeaways from our virtual Marketing Automation Summit which featured an incredible lineup of speakers, representing some of the smartest m...

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Tech Talk with Maropost: Cloud-based unified marketing automation platform

Digital Transformation Tech Talk with Maropost: Cloud-based unified marketing automation platform

12m Catherrine Garcia

Tech Talk with Maropost: Cloud-based unified marke...

In our latest Tech Talk, Jacopo Mauri, Senior Director, Demand Generation at Maropost talks about how their platform provides advanced reporting, powe...

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Why CRM and automation platforms go hand in hand

AI & Automation Why CRM and automation platforms go hand in hand

1y Clate Mask

Why CRM and automation platforms go hand in hand

Clate Mask, CEO of Keap, makes a case for why it is essential to use a CRM with automation features to run your small business and discusses how to le...

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How to choose marketing automation software

AI & Automation How to choose marketing automation software

1y Ashley Schweigert

How to choose marketing automation software

Implementing marketing automation effectively includes software that aligns to your organization’s needs and criteria. Read More...

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Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization

Attribution Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization

1y Abhishek Shah

Tech Talk with Liveclicker: How the customer capti...

Our latest Tech Talk features Liveclicker's COO, Kenna Hilburn who uncovers just how large of a return personalized emails can provide your business t...

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Key insights: Content & experience tops martech, how brands can smash holiday sales with email, and more

Digital Marketing Key insights: Content & experience tops martech, how brands can smash holiday sales with email, and more

1y Kamaljeet Kalsi

Key insights: Content & experience tops martech, h...

Pulse Survey September insights, top martech, how email marketing is smashing sales out of the park, and how brands can use the right content and tech...

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A comprehensive guide to understanding web push notifications

Digital Marketing A comprehensive guide to understanding web push notifications

1y Jacqueline Dooley

A comprehensive guide to understanding web push no...

Customer retention and engagement platform iZooto’s guide provides a detailed overview of web push notifications including best practices and mistakes...

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Foolproof email hacks for stressed marketers

Digital Marketing Foolproof email hacks for stressed marketers

1y Danielle Gustafson

Foolproof email hacks for stressed marketers

Danielle Gustafson from Liveclicker provides email hacks that can make it easier for marketers to hit their goals even with fewer resources. Read More...

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What does lead generation look like in 2020?

Chatbots What does lead generation look like in 2020?

1y Clate Mask

What does lead generation look like in 2020?

Clate Mask, CEO at Keap, details why it's important to leverage different lead generation strategies in 2020 to ensure your business stays alive. Read...

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JIGGY drives 69% of revenue with marketing automation

AI & Automation JIGGY drives 69% of revenue with marketing automation

1y Greg Zakowicz

JIGGY drives 69% of revenue with marketing automat...

A detailed look at how Omnisend helped Jiggy Puzzles drive 69% of email revenue during COVID-19 with marketing automation. Read More...

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Email marketing or marketing automation?

Digital Marketing Email marketing or marketing automation?

1y Ashley Schweigert

Email marketing or marketing automation?

The adoption of robust marketing technology requires full understanding on what is needed from a company’s team and key stakeholders. Read More...

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Key Insights: Email marketing the titanium of martech, global dips can’t curb strategy, and more

Digital Marketing Key Insights: Email marketing the titanium of martech, global dips can’t curb strategy, and more

1y Kamaljeet Kalsi

Key Insights: Email marketing the titanium of mart...

Revenues signal a drop while marketing technology budgets continue to shine, why email marketing is the sweetheart for marketing success, and what win...

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