The 3M levers advertisers can use to trigger positive behavior change

Advertising & Promotion The 3M levers advertisers can use to trigger positive behavior change

1w Mark DiMassimo

The 3M levers advertisers can use to trigger posit...

The cost of bad advertising, its link to consumer behavior, and how you can map and action these levers for positive results Read More...

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Podcast: Connecting marketers, minorities, and brand engagement

Brand awareness Podcast: Connecting marketers, minorities, and brand engagement

6m Benjamin Broomfield

Podcast: Connecting marketers, minorities, and bra...

The ClickZ Marketing Masters Podcast launches with diversity champion and media leader, Christopher Kenna on how and why brand engagement with minorit...

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Building a sustainability strategy: Three mindset shifts and six questions to ask yourself

Content Building a sustainability strategy: Three mindset shifts and six questions to ask yourself

7m Margaret Molloy

Building a sustainability strategy: Three mindset ...

30-second summary: Today’s consumers are more concerned than ever with the environmental impact of the brands they consume, especially within food and...

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Marketing can legitimately be the standard bearer for digital ethics - here’s how

Data Marketing can legitimately be the standard bearer for digital ethics - here’s how

2y Kevin Mar-Molinero

Marketing can legitimately be the standard bearer ...

Kevin Mar-Molinero, director of experience technology at Kin + Carta Connect, details three key actions to establish marketing as a benchmark for digi...

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The Facebook ads boycott: How to actively participate without sacrificing your marketing targets

Digital Advertising The Facebook ads boycott: How to actively participate without sacrificing your marketing targets

2y Boris Pfeiffer

The Facebook ads boycott: How to actively particip...

Boris Pfeiffer, CEO and co-founder of Riddle.com, shows how companies can participate in the current Facebook ad boycott without hurting their busines...

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The 10 marketing challenges today’s CPG brands are facing

CPG (FMCG) The 10 marketing challenges today’s CPG brands are facing

2y Tina Wilson

The 10 marketing challenges today’s CPG brands are...

From an ever-complex market landscape to strains caused by COVID-19, CPG brands are up against a number of challenges these days. In order to tackle t...

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Top 10 marketing-related AI thought leaders to follow

AI & Automation Top 10 marketing-related AI thought leaders to follow

2y Andy Betts

Top 10 marketing-related AI thought leaders to fol...

Enhance your understanding of how AI and machine learning works and impacts digital. Read More...

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Four trends to watch in marketing, technology and changing customer behavior

Digital Marketing Four trends to watch in marketing, technology and changing customer behavior

3y Dan Ptak

Four trends to watch in marketing, technology and ...

Dan Ptak, Marketing Change Strategist and VP, Kin+Carta highlights the trends to watch in marketing, technology and changing customer behavior. Read M...

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Top 10 marketing trends to watch for in 2020

Digital Marketing Top 10 marketing trends to watch for in 2020

3y Heidi Melin

Top 10 marketing trends to watch for in 2020

From dozens of predictions and analyses across the industry, Workfront CMO Heidi Melin, picks the top 10 marketing trends to look out for in 2020. Rea...

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How will deepfakes in influencer marketing affect brands?

Ethical marketing How will deepfakes in influencer marketing affect brands?

3y Emily Alford

How will deepfakes in influencer marketing affect ...

Deepfake technology is taking influencer marketing to a whole new level, and means trust and transparency will become even higher priority for brands....

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ClickZ CMO Breakfast: Marketing trends with a global reach

Ethical marketing ClickZ CMO Breakfast: Marketing trends with a global reach

5y Tim Flagg

ClickZ CMO Breakfast: Marketing trends with a glob...

In our latest CMO Breakfast Clubs, we discussed global marketing trends with The BBC, Ralph Lauren, Trustpilot, Deutsche Bank, Nissan, Salesforce, SAP...

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