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View MoreWhy ROAS Is No Longer Enough for Retail Media in 2026
Why ROAS Is No Longer Enough for Retail Media in 2...
E-commerce teams are measuring their retail media performance with a number that can be engineered to look good. ROAS is clean, reportable, and easy t...
View articleWhy Stitch Fix Is Doubling Down on Human Stylists as AI Gets Better
Why Stitch Fix Is Doubling Down on Human Stylists ...
The shopping journey has always involved a kind of surrender. You surrender to a brand’s editorial curation when you browse a site. You surrende...
View articleAt Target, the Only Wrong Move Is Opting Out
At Target, the Only Wrong Move Is Opting Out
Most organizations right now are running some version of the same experiment: distribute access to AI tools, watch what happens, and try to figure out...
View articleWhy Allbirds Ditched Earned Media Value and Built an Influencer Measurement...
Why Allbirds Ditched Earned Media Value and Built ...
Every influencer marketer has the same nightmare conversation. The CFO asks for the revenue number. The marketer opens a dashboard full of impressions...
View articleWhy Unique Vintage Replaced ROAS With Contribution Margin Per View
Why Unique Vintage Replaced ROAS With Contribution...
Most apparel brands know their gross margins. Fewer know whether the traffic they are paying for actually generates profit after returns, fulfillment,...
View articleHow Walmart Turned 145 Million Weekly Shoppers Into a Fashion Audience
How Walmart Turned 145 Million Weekly Shoppers Int...
Most retailers chasing fashion credibility start by shrinking their audience. They curate harder, raise prices, and build mystique around scarcity. Th...
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NRF 2026
View MoreA Recap of NRF2026: Click's Main Takeaways
At NRF 2026, the signal was clear: AI is rewriting discovery, but the brands that win will be the ones that keep the customer promise, online, in-stor...
View articleHow Ralph Lauren is using AI to scale luxury service without losing heritag...
How Ralph Lauren is using AI to scale luxury servi...
At NRF 2026, Ralph Lauren and Microsoft shared how "Ask Ralph" brings brand heritage into conversational commerce, and what it teaches marketers about...
View articleHow Fran Horowitz quietly rebuilt Abercrombie
How Fran Horowitz quietly rebuilt Abercrombie
NRF 2026 Visionary award winner Fran Horowitz shares how humility, customer listening, and team autonomy powered Abercrombie’s turnaround and what com...
View articleREI’s CEO Is Betting on Trust in an Age of Agentic Commerce
REI’s CEO Is Betting on Trust in an Age of Agentic...
As AI reshapes commerce, REI’s CEO - Mary Beth Laughton, argues that trust and human expertise, not technology, will define the next era of retail. Re...
View articleThe Great Scale-Up: Retailers Going All In on In-Store
The Great Scale-Up: Retailers Going All In on In-S...
In-store retail media is no longer a “does it work?” question. It’s a “can you operate it?” question. At NRF, leaders from CVS, Loblaw, and STRATACACH...
View articleWhat Fanatics and Dick’s Sporting Goods reveal about the next era of retail...
What Fanatics and Dick’s Sporting Goods reveal abo...
Fanatics and Dick’s Sporting Goods are taking opposite paths, one digital, one physical, but their retail marketing strategy is built on the same idea...
View articleBuilding the AI-ready enterprise: How JD Sports is scaling smarter
Building the AI-ready enterprise: How JD Sports is...
Agentic commerce and GEO are coming fast, but JD Sports argues the real advantage is operational: clean data and order management that keeps the custo...
View articleThe AI Platform Shift and the Opportunity Ahead for Retail
The AI Platform Shift and the Opportunity Ahead fo...
At NRF'26, Google introduced UCP for agentic commerce while Walmart unveiled agent-led shopping in Gemini. Discover what Sundar Pichai (Google, CEO) a...
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