Why Retail Marketing Teams Are Reorganizing Around Social Commerce and UGC
Influencer Marketing

Why Retail Marketing Teams Are Reorganizing Around Social Commerce and UGC

1m Zihan Lyu

Why Retail Marketing Teams Are Reorganizing Around...

Marketing teams are being reshaped by fluid shopping behavior, tighter budgets, and the collapse of the traditional funnel. In this conversation, Cour...

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Mind The Gap: Gen Z Is Not Where You Think
Influencer Marketing

Mind The Gap: Gen Z Is Not Where You Think

12m ClickZ

Mind The Gap: Gen Z Is Not Where You Think

And They Won’t Buy From You the Way You Expect Read More...

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The New Power Players in Digital Commerce—RMN and the Creator Economy
advertising & promotion

The New Power Players in Digital Commerce—RMN and the Creator Economy

1y ClickZ

The New Power Players in Digital Commerce—RMN and ...

Retailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...

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2025 Influencer Marketing Playbook
Influencer Marketing

2025 Influencer Marketing Playbook

1y ClickZ

2025 Influencer Marketing Playbook

Inside the major shifts reshaping how brands and creators will work together in 2025 Read More...

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Every brand needs a Sha’Carri Richardson
Influencer Marketing

Every brand needs a Sha’Carri Richardson

2y ClickZ

Every brand needs a Sha’Carri Richardson

Sha'Carri Richardson embraces her unique quirks and flaws, fostering a deep connection with her rapidly growing fanbase. She may not have won the 100m...

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Gordon Ramsay's Role as Welch's Chief Fruit Officer
Content Marketing

Gordon Ramsay's Role as Welch's Chief Fruit Officer

2y Priscilla Soedarpo

Gordon Ramsay's Role as Welch's Chief Fruit Office...

Welch's Fruit Snacks launched their 'Wholly Fruit' campaign on May 14, 2024, spearheaded by the renowned chef Gordon Ramsay as their Chief Fruit Offic...

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How Ogilvy's Combatting Misinformation in the Healthcare Sector
Content

How Ogilvy's Combatting Misinformation in the Healthcare Sector

2y Priscilla Soedarpo

How Ogilvy's Combatting Misinformation in the Heal...

In an era dominated by digital information, discerning credible health information has become crucial. Ogilvy, a leader in advertising and public rela...

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Navigating the Future of Affiliate Marketing
Influencer Marketing

Navigating the Future of Affiliate Marketing

2y Priscilla Soedarpo

Navigating the Future of Affiliate Marketing

Affiliate marketing, a vital component of the digital marketing realm, operates on a performance-based model where affiliates earn commissions by prom...

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The strategic rise of micro-Influencers in digital marketing
Collaboration

The strategic rise of micro-Influencers in digital marketing

2y ClickZ News Staff

The strategic rise of micro-Influencers in digital...

Consumers crave authenticity! Micro-influencers, with their genuine connections, are redefining digital marketing. Learn how brands can leverage them...

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Five levers of a successful B2B influencer marketing strategy
B2B

Five levers of a successful B2B influencer marketing strategy

3y Tatum Van Andel

Five levers of a successful B2B influencer marketi...

Understand the value add for your brand and learn practical tips to design a campaign by identifying and engaging influencers for long-term success Re...

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How Nickelodeon’s influencer families are creating benchmark-breaking content
Influencer Marketing

How Nickelodeon’s influencer families are creating benchmark-breaking conte...

3y Benjamin Broomfield

How Nickelodeon’s influencer families are creating...

How the in-house influencer network is creating a dynamic community to empower zero-party content creation and delivering exceptional results Read Mor...

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