Google’s Performance Max is changing the way we think about paid media. It is powerful, automated and highly effective. But if you want to get the ver...
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View articleNike’s FY25 numbers came in as expected—and they weren’t pretty. A 14% direct revenue drop in Q4, gross margins down 440 basis points, and the company...
View articleAs Pride Month 2025 kicks off, U.S. retail brands are approaching it with a more nuanced strategy than in previous years. Some are scaling back visibi...
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View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
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View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleWith Donald Trump’s win in the 2024 presidential election, there’s no shortage of discussion about what drove his success. But beyond the political an...
View articleEvery year, the NYC Marathon brings out the best in human endurance, resilience, and—let’s face it—creativity. While the runners push through 26.2 gru...
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View articleForrester's 2025 forecast reveals a paradoxical shift in consumer behavior: declining brand loyalty amid surging loyalty program engagement. Read More...
View articleLearn how brands are leveraging emotional connections to the past and implementing strategies that resonate across generations for unparalleled consum...
View articleFrontify’s new billboard campaign makes a purposeful mistake to take on meaningless branding Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View articleThe fast food giant turns back time in a nostalgic campaign to commemorate 50 years in the UK Read More...
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View articleSha'Carri Richardson embraces her unique quirks and flaws, fostering a deep connection with her rapidly growing fanbase. She may not have won the 100m...
View articleSnapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their...
View articleThis year, we’ve gone beyond assumptions. We’ve conducted extensive global research with real consumers and brand leaders, uncovering the genuine pref...
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