Google and Reddit Expand Partnership to Enhance Search Capabilities
AI

Google and Reddit Expand Partnership to Enhance Search Capabilities

2m ClickZ News Staff

Google and Reddit Expand Partnership to Enhance Se...

The deal, worth $60 million per year for Reddit, allows Google exclusive access to Reddit's data for use in Search and AI projects. Read More...

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Sora has upset the AI-image generation apple cart
AI

Sora has upset the AI-image generation apple cart

2m ClickZ News Staff

Sora has upset the AI-image generation apple cart

With millions in funding secured, Sora signals where exponentially evolving AI aims to take visual media next. Ready to manifest visions at the speed ...

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Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry
AI

Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in ...

2m Aaran Fronda

Digital Marketing Institute Launches New Course to...

The Digital Marketing Institute launches an AI in Digital Marketing course to address the AI skills gap in the industry, aiming to equip professionals...

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Fospha’s Insights to Unlock eCommerce Growth in 2024
Data insights

Fospha’s Insights to Unlock eCommerce Growth in 2024

2m Fospha Team

Fospha’s Insights to Unlock eCommerce Growth in 20...

In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report f...

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Snap Selects Fospha as Measurement Partner for Retail eCommerce
Analytics

Snap Selects Fospha as Measurement Partner for Retail eCommerce

2m Fospha Team

Snap Selects Fospha as Measurement Partner for Ret...

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this pa...

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Nectar360 and The Trade Desk partner to bring retail media’s precision to the open internet
Acquisition

Nectar360 and The Trade Desk partner to bring retail media’s precision to t...

2m ClickZ News Staff

Nectar360 and The Trade Desk partner to bring reta...

New partnership between innovators creates a digital powerhouse, opening up highly targeted omni channel campaigns that can be connected to online and...

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Marketers Pivot to Privacy-Minded Strategies Amid Google's Phase-Out of Third-Party Cookies
Marketing

Marketers Pivot to Privacy-Minded Strategies Amid Google's Phase-Out of Thi...

3m ClickZ News Staff

Marketers Pivot to Privacy-Minded Strategies Amid ...

Google's phasing out of third-party cookies prompts marketers to adopt privacy-minded strategies, focusing on first-party data, contextual targeting, ...

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The Importance of Multi-Touch Attribution in eCommerce Marketing
Marketing

The Importance of Multi-Touch Attribution in eCommerce Marketing

5m Fospha Team

The Importance of Multi-Touch Attribution in eComm...

In today’s fast-paced digital landscape, eCommerce marketing stands as a colossal challenge as well as an opportunity for marketers, ad agencies...

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The Power of Snapchat's 7/0 Optimisation Window
Marketing

The Power of Snapchat's 7/0 Optimisation Window

5m Fospha Team

The Power of Snapchat's 7/0 Optimisation Window

In the dynamic landscape of digital marketing, Snapchat's innovative 7/0 optimisation window is redefining the game, but how does this impact you as a...

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Harnessing the Power of Meta's Advantage+ Campaigns
Marketing

Harnessing the Power of Meta's Advantage+ Campaigns

5m Fospha Team

Harnessing the Power of Meta's Advantage+ Campaign...

In today’s fast-paced digital marketplace, staying ahead of the curve is not just a goal, it’s a necessity. Meta’s latest offering, ...

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Black Friday & Cyber Monday: A Goldmine for E-Commerce Marketers
Marketing

Black Friday & Cyber Monday: A Goldmine for E-Commerce Marketers

6m Fospha Team

Black Friday & Cyber Monday: A Goldmine for E-Comm...

Historically, the day after Thanksgiving, known as Black Friday, marked the beginning of America’s Christmas shopping season. The origins of the...

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New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season
Brand awareness

New Report Reveals Strategies for Maximising Performance During Black Frida...

6m Fospha Team

New Report Reveals Strategies for Maximising Perfo...

[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provide...

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From home to out-of-home, understanding the evolution of voice usage
Marketing Technology

From home to out-of-home, understanding the evolution of voice usage

9m Nitin Dhamelia

From home to out-of-home, understanding the evolut...

As voice technology extends beyond the home we explore its growing usage in public settings and the implications for brands and customer experiences R...

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Seven latest marketplace updates you should know
Actionable Analysis

Seven latest marketplace updates you should know

9m Team ClickZ

Seven latest marketplace updates you should know

A column to stay on top of major marketplace updates, facts, and actionable advice to inform strategy Read More...

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Transforming the B2B2C model: Stanley Black & Decker's journey
Analyzing Customer Data

Transforming the B2B2C model: Stanley Black & Decker's journey

9m Team ClickZ

Transforming the B2B2C model: Stanley Black & Deck...

Shifting from a B2B to B2C model is a mammoth undertaking, here is how CDP implementation enabled Stanley Black & Decker to understand user engagement...

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ClickZ Data and Data Privacy Round-up Analysis: June Edition
Actionable Analysis

ClickZ Data and Data Privacy Round-up Analysis: June Edition

9m Team ClickZ

ClickZ Data and Data Privacy Round-up Analysis: Ju...

A monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...

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A blueprint to selecting visuals that boost SEO in a TikTok-centric world
Brand experience

A blueprint to selecting visuals that boost SEO in a TikTok-centric world

10m Matthew O'Such

A blueprint to selecting visuals that boost SEO in...

Marketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...

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Future of marketing: will generative AI mean everything or nothing?
Artificial intelligence

Future of marketing: will generative AI mean everything or nothing?

10m Peter Rice

Future of marketing: will generative AI mean every...

If 2022 was the breakout, 2023 is about breaking in and navigating real-time challenges, here is a roadmap to help you strategize Read More...

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B2B advertising doesn’t need to be boring: why creativity is a key driver of profitability
Advertising & Promotion

B2B advertising doesn’t need to be boring: why creativity is a key driver o...

10m Tyrona Heath

B2B advertising doesn’t need to be boring: why cre...

Ahead of the Cannes Lions Awards, which includes a Creative B2B Lion, we caught up with Tyrona Heath, Director at the B2B Institute, to discuss the va...

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Five levers of a successful B2B influencer marketing strategy
B2B

Five levers of a successful B2B influencer marketing strategy

10m Tatum Van Andel

Five levers of a successful B2B influencer marketi...

Understand the value add for your brand and learn practical tips to design a campaign by identifying and engaging influencers for long-term success Re...

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Four hallmarks of a successful agent-client relationship
Collaboration

Four hallmarks of a successful agent-client relationship

11m JoAnne Gritter

Four hallmarks of a successful agent-client relati...

The obvious yet not-so-obvious characteristics that foster trust and build stronger partnerships Read More...

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Marketing to the CFO
Collaboration

Marketing to the CFO

11m Tyrona Heath

Marketing to the CFO

The shift towards focusing on future revenue is an opportunity for marketers and finance teams to collaborate over agendas of business growth - how to...

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Ray-Ban and AEG's winning formula: Music festivals and data-driven branding
Advertising & Promotion

Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

1y Team ClickZ

Ray-Ban and AEG's winning formula: Music festivals...

How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

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Maximizing TikTok ads: A beginner's guide to effective TikTok campaigns and measurement
322023

Maximizing TikTok ads: A beginner's guide to effective TikTok campaigns and...

1y Team ClickZ

Maximizing TikTok ads: A beginner's guide to effec...

How to set up ads and campaigns to gain a large and engaged audience on TikTok for optimum results for your brand Read More...

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Scaling ecommerce brands in 2023: Strategies and best practices
322023

Scaling ecommerce brands in 2023: Strategies and best practices

1y Team ClickZ

Scaling ecommerce brands in 2023: Strategies and b...

Steps to prepare processes, including anticipating and accommodating for significant changes when scaling your ecommerce brand Read More...

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Unveiling Meta's contribution to top-of-funnel relative ROAS
322023

Unveiling Meta's contribution to top-of-funnel relative ROAS

1y Jamie Bolton

Unveiling Meta's contribution to top-of-funnel rel...

According to a study by Fospha, Meta is the largest and only channel that can provide the necessary scale for most brands Read More...

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Exploring the rise of top-of-funnel advertising in ecommerce for 2023
322023

Exploring the rise of top-of-funnel advertising in ecommerce for 2023

1y Jamie Bolton

Exploring the rise of top-of-funnel advertising in...

Brands will need to focus on optimization strategies to yield high returns as 2023 predictions show an increase in demand for ad spaces. Read More...

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