CMO's five key learnings from 2021

Digital Marketing CMO's five key learnings from 2021

7m Michael Collins

CMO's five key learnings from 2021

How you can balance business as (un)usual like a true leader Read More...

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How to enter the evergreen mindset for successful content

Content How to enter the evergreen mindset for successful content

7m Toby Dean

How to enter the evergreen mindset for successful ...

30-second summary: Evergreen content is content that remains relevant for months and years after it has been published. This is key to developing pass...

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Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl campaign turns to (orange) dust

AR & VR Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl campaign turns to (orange) dust

7m Elizabeth Roscoe

Augmented Reality ‘Cheetle’ Detector: Frito-Lay an...

30-second summary: How augmented reality was incorporated into an award-winning marketing campaign with Frito-Lay and Cheetos. Close collaboration wit...

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The making of a strong first-party data brand

Advertising & Promotion The making of a strong first-party data brand

7m Luis Navarrete Gómez

The making of a strong first-party data brand

How to get the strategy, technology, and value of change right Read More...

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Generation novel: How to market to the new post-pandemic customer

Customer insights Generation novel: How to market to the new post-pandemic customer

7m Elizabeth Roscoe

Generation novel: How to market to the new post-pa...

30-second summary: Customer needs have changed as a result of the pandemic and so must the ways of marketing to them Digital empathy is key to informi...

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Brand-agency partnership: the chicken and egg dilemma

Advertising & Promotion Brand-agency partnership: the chicken and egg dilemma

7m Bruno Gralpois

Brand-agency partnership: the chicken and egg dile...

When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance Read More...

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Five ways brands can spark Q4 (and 2022) with influencer marketing

Digital Marketing Five ways brands can spark Q4 (and 2022) with influencer marketing

8m Neal Schaffer

Five ways brands can spark Q4 (and 2022) with infl...

Engage and convert your audience with a strategic mix of the right platforms and your biggest assets - brand ambassadors, employees, and content creat...

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Aligning your agency roster to your advertising model

Advertising & Promotion Aligning your agency roster to your advertising model

8m Bruno Gralpois

Aligning your agency roster to your advertising mo...

An agency model is only as good as the advertiser’s ability to strategically manage the roster and operationalize it Read More...

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No man's land: Womble Bond Dickinson bridges the gap between digital marketing and business development

Case Study No man's land: Womble Bond Dickinson bridges the gap between digital marketing and business development

8m Elizabeth Roscoe

No man's land: Womble Bond Dickinson bridges the g...

30-second summary: Focusing on UX and centralizing experiences leads to significant increases in web traffic. Stakeholder involvement at all levels, a...

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Pin down your holiday season strategy like a boss

Customer behaviour Pin down your holiday season strategy like a boss

8m Jenna Landi

Pin down your holiday season strategy like a boss

Jenna Landi, Head of Brand Insights at Pinterest unpacks consumer insights, trends, and the marketing essentials Read More...

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The digital marketing experience of a 250+ year old global luxury brand

Customer experience The digital marketing experience of a 250+ year old global luxury brand

8m Samantha Margolis

The digital marketing experience of a 250+ year ol...

How to explain what we do to those who don’t get it? Read More...

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Putting the "personal" in personalization

Customer experience Putting the "personal" in personalization

9m Michael Collins

Putting the "personal" in personalization

How your business can be personal yet practical and build valuable customer relations Read More...

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Top mistakes ecommerce businesses make in their PPC strategies during the build-up to Black Friday/Christmas

Commerce & Sales Top mistakes ecommerce businesses make in their PPC strategies during the build-up to Black Friday/Christmas

9m Elizabeth Roscoe

Top mistakes ecommerce businesses make in their PP...

30-second summary: For many businesses, the holiday season can be a busy time so having a solid PPC strategy in place can make a huge impact  Don̵...

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Fazoli’s Restaurants: Driving loyalty with app-based program

Case Study Fazoli’s Restaurants: Driving loyalty with app-based program

9m Elizabeth Roscoe

Fazoli’s Restaurants: Driving loyalty with app-bas...

How the American restaurant chain used data and innovation to survive and thrive during the pandemic Fazoli’s, a US-based fast-casual restaurant chain...

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Leadership Q&A with Christie's VP digital marketing, Samantha Margolis

Digital Leaders Leadership Q&A with Christie's VP digital marketing, Samantha Margolis

9m Kamaljeet Kalsi

Leadership Q&A with Christie's VP digital marketin...

30-second summary: The ClickZ Experience 2021 virtual event will see some of the world’s greatest marketing leadership Here’s a sneak peek...

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CMO's handbook to building great marketing teams

Digital Leaders CMO's handbook to building great marketing teams

9m Michael Collins

CMO's handbook to building great marketing teams

CFA Institute's CMO shares practical tips and guidance on the mindset that makes marketing a successful team sport Read More...

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The ClickZ Experience 2021: power your strategy with the world's greatest minds in digital marketing

Digital Leaders The ClickZ Experience 2021: power your strategy with the world's greatest minds in digital marketing

9m Kamaljeet Kalsi

The ClickZ Experience 2021: power your strategy wi...

A conclave for senior leadership at the intersection of digital, marketing, and technology Read More...

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Why domain-level “intent” can mislead the buyer journey analysis

Digital Marketing Why domain-level “intent” can mislead the buyer journey analysis

10m Bret Smith

Why domain-level “intent” can mislead the buyer jo...

There is room for better lead capturing as ABM evolves in a cookieless world  Read More...

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No limits, no budget: How Asics built the Eternal Run campaign

Case Study No limits, no budget: How Asics built the Eternal Run campaign

10m Gareth Platt

No limits, no budget: How Asics built the Eternal ...

How organic media and community engagement propelled a billion impressions and a line-up of awards Read More...

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Nestlé USA drives consumer engagement with cookie coach, AI bot ‘Ruth’

AI & Automation Nestlé USA drives consumer engagement with cookie coach, AI bot ‘Ruth’

10m Kamaljeet Kalsi

Nestlé USA drives consumer engagement with cookie ...

How a non-cookie-cutter strategy optimized CX and won the brand a historic average session length Read More...

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Three trends challenger brand marketers need to know

Digital Advertising Three trends challenger brand marketers need to know

10m Keen

Three trends challenger brand marketers need to kn...

Top-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...

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Five email and mobile marketing insights from 2021 (Q1 to Q2)

Email Five email and mobile marketing insights from 2021 (Q1 to Q2)

10m Erinne Mejia

Five email and mobile marketing insights from 2021...

Acoustic's Senior Director of Product Management shares key trends around how and why consumers engage with content Read More...

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Email marketing 2021-22: the glass is (at least) half full

Content Email marketing 2021-22: the glass is (at least) half full

11m Bret Smith

Email marketing 2021-22: the glass is (at least) h...

Why marketers shouldn’t panic about Apple-driven privacy changes and what they should focus on to ensure email continues to thrive Read More...

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CMOs and modern marketing

Data insights CMOs and modern marketing

11m Kamaljeet Kalsi

CMOs and modern marketing

LinkedIn's VP of Product Management deciphers modern marketing and how this strategy will create champion brands in a post-pandemic world Read More...

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Brand positioning: the cornerstone for B2B experiential brands

B2B Brand positioning: the cornerstone for B2B experiential brands

11m Michael Collins

Brand positioning: the cornerstone for B2B experie...

Explore the pillars and key questions for creating a stellar B2B brand experience Read More...

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A contingency plan for the inevitable cookie death

AI & Automation A contingency plan for the inevitable cookie death

11m Jeremy Hlavacek

A contingency plan for the inevitable cookie death

Google’s decision to kill Chrome's third-party cookies shifted to 2023 but that should not lull digital advertisers and publishers into complacency – ...

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Data integration: the key to omnichannel marketing

Analytics Data integration: the key to omnichannel marketing

11m Jeremy Chan

Data integration: the key to omnichannel marketing

Omnichannel marketing presents an opportunity to marketers but requires better use of data Read More...

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