Can TikTok Revolutionise B2B Marketing?
B2B

Can TikTok Revolutionise B2B Marketing?

3m Priscilla Soedarpo

Can TikTok Revolutionise B2B Marketing?

TikTok's emergence as a significant force in B2C marketing has raised questions about its potential in the B2B technology marketing sector. The platfo...

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The Quest for Sustainable Digital Advertising
Data management

The Quest for Sustainable Digital Advertising

3m Priscilla Soedarpo

The Quest for Sustainable Digital Advertising

The environmental ramifications of digital advertising has prompted the industry to seek a balance between sustainability and operational success. Des...

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Can You Leverage AI to Strengthen Your Brand Identity?
AI & Automation

Can You Leverage AI to Strengthen Your Brand Identity?

3m Priscilla Soedarpo

Can You Leverage AI to Strengthen Your Brand Ident...

The integration of AI with brand identity represents a significant shift in how businesses connect with their audience in the digital age, transformin...

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Navigating the Future of Affiliate Marketing
Influencer Marketing

Navigating the Future of Affiliate Marketing

3m Priscilla Soedarpo

Navigating the Future of Affiliate Marketing

Affiliate marketing, a vital component of the digital marketing realm, operates on a performance-based model where affiliates earn commissions by prom...

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What it Takes to Launch a Successful Inclusive Marketing Campaign
Inclusive marketing

What it Takes to Launch a Successful Inclusive Marketing Campaign

3m Priscilla Soedarpo

What it Takes to Launch a Successful Inclusive Mar...

Diversity marketing is a strategic approach that values and reflects the diverse cultures, values, and experiences of people across various demographi...

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Earth Month Feature: TALA's Marketing and Social Commerce Successes
Ecommerce

Earth Month Feature: TALA's Marketing and Social Commerce Successes

3m Priscilla Soedarpo

Earth Month Feature: TALA's Marketing and Social C...

TALA, founded by Grace Beverley, is revolutionising the activewear industry with a focus on sustainability and ethical practices. With plans to delve ...

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Is Scent Marketing Making a Comeback?
Acquisition

Is Scent Marketing Making a Comeback?

3m Priscilla Soedarpo

Is Scent Marketing Making a Comeback?

Scent marketing uses fragrance to influence consumer perceptions and behaviours in commercial settings, aiming to enhance brand value, encourage longe...

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The Evolution and Impact of Customer Loyalty Programs
Customer behaviour

The Evolution and Impact of Customer Loyalty Programs

3m Priscilla Soedarpo

The Evolution and Impact of Customer Loyalty Progr...

Loyalty programs, pivotal to customer engagement, have evolved from simple punch cards to sophisticated, tiered systems offering diverse perks and rew...

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Harnessing WhatsApp in your Digital Marketing Strategy
Advertising & Promotion

Harnessing WhatsApp in your Digital Marketing Strategy

3m Priscilla Soedarpo

Harnessing WhatsApp in your Digital Marketing Stra...

WhatsApp Marketing emerges as a powerful strategy in digital marketing, leveraging over 2 billion users to offer businesses a direct line of communica...

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How to Use Linguistic Relativity to Achieve Global Marketing Success
B2C

How to Use Linguistic Relativity to Achieve Global Marketing Success

3m ClickZ News Staff

How to Use Linguistic Relativity to Achieve Global...

Understanding the relationship between language and thought is crucial for successful global marketing campaigns. Marketers should consider delving in...

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Navigating the Marketing Maze with Fractional CMOs
Fractional CMO

Navigating the Marketing Maze with Fractional CMOs

3m ClickZ News Staff

Navigating the Marketing Maze with Fractional CMOs

The concept of Fractional Chief Marketing Officers (CMOs) is becoming increasingly popular in the modern marketing landscape, offering businesses, esp...

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Maximizing Impact: The Power of LinkedIn Newsletters
Community Management

Maximizing Impact: The Power of LinkedIn Newsletters

3m ClickZ News Staff

Maximizing Impact: The Power of LinkedIn Newslette...

LinkedIn Newsletters have emerged as a vital tool for professionals and brands to engage more meaningfully with their audience, offering a platform fo...

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Will Generation Alpha redefine marketing for consumers?
Strategy

Will Generation Alpha redefine marketing for consumers?

3m ClickZ News Staff

Will Generation Alpha redefine marketing for consu...

As Generation Alpha emerges with unparalleled digital prowess and skepticism towards traditional marketing, companies must revolutionize their strateg...

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Marketers Struggling to Utilize Customer Data for Personalization Amid Privacy Changes
Analytics

Marketers Struggling to Utilize Customer Data for Personalization Amid Priv...

3m ClickZ News Staff

Marketers Struggling to Utilize Customer Data for ...

Acoustic’s commissioned study finds 75% of marketers say collecting real-time experience data is critical to the business, but less than half are curr...

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Plot Twist! When the CEO Met the CMO
Strategy

Plot Twist! When the CEO Met the CMO

3m ClickZ News Staff

Plot Twist! When the CEO Met the CMO

Dive into the heart of corporate synergy with ClickZ's new report that uncovers the secret sauce behind the most successful CEO-CMO partnerships and h...

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Uniqlo's partnership with Wunderkind drives revenue to new heights
Digital Marketing

Uniqlo's partnership with Wunderkind drives revenue to new heights

3m ClickZ News Staff

Uniqlo's partnership with Wunderkind drives revenu...

Uniqlo experienced a 9.4-fold increase in revenue from triggered email campaigns, a direct result of leveraging Wunderkind's Identity Network and Cata...

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EU Launches Probes into Alphabet, Apple, and Meta, Signaling a Major Shift in Digital Market Regulation
Competition

EU Launches Probes into Alphabet, Apple, and Meta, Signaling a Major Shift ...

4m ClickZ News Staff

EU Launches Probes into Alphabet, Apple, and Meta,...

The EU investigates Alphabet, Apple, and Meta for non-compliance with the Digital Markets Act, aiming to ensure fair competition and innovation in the...

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Identity Overhaul: Marketing's Reinvention Playbook
Campaigns

Identity Overhaul: Marketing's Reinvention Playbook

4m ClickZ News Staff

Identity Overhaul: Marketing's Reinvention Playboo...

Rebranding is a strategic overhaul of a company's image, involving changes to its name, logo, and brand strategy, aimed at better connecting with cust...

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Combating disinformation: the crucial role of ethical marketing and digital literacy
Ethical marketing

Combating disinformation: the crucial role of ethical marketing and digital...

4m ClickZ News Staff

Combating disinformation: the crucial role of ethi...

Disinformation spreads like wildfire in today's social media age. Ethical marketing and digital literacy are our weapons to fight for a trustworthy an...

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Embracing sustainability: The evolution of marketing in a conscious world
Sustainable marketing

Embracing sustainability: The evolution of marketing in a conscious world

4m ClickZ News Staff

Embracing sustainability: The evolution of marketi...

Conscious consumers are changing the game. Sustainable marketing goes beyond sales. Learn how to build a brand that aligns with values, minimizes envi...

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Ethical marketing in the digital age: Balancing innovation with integrity
Ethical marketing

Ethical marketing in the digital age: Balancing innovation with integrity

4m ClickZ News Staff

Ethical marketing in the digital age: Balancing in...

Ethical marketing thrives in today's data-driven world. But with great personalization comes great responsibility. Learn how to navigate ethical data ...

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The strategic rise of micro-Influencers in digital marketing
Collaboration

The strategic rise of micro-Influencers in digital marketing

4m ClickZ News Staff

The strategic rise of micro-Influencers in digital...

Consumers crave authenticity! Micro-influencers, with their genuine connections, are redefining digital marketing. Learn how brands can leverage them...

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Nutrimuscle: Scaling spend and growing ROAS through better measurement
Analytics

Nutrimuscle: Scaling spend and growing ROAS through better measurement

4m Fospha Team

Nutrimuscle: Scaling spend and growing ROAS throug...

Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their...

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Embrace the power of difference: Inclusive marketing in action
Inclusive marketing

Embrace the power of difference: Inclusive marketing in action

4m ClickZ News Staff

Embrace the power of difference: Inclusive marketi...

Inclusive marketing celebrates diversity! It's about showing everyone they're valued, with accessible content and real stories. Build a loyal audience...

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Why short form video is so popular
Video

Why short form video is so popular

4m ClickZ News Staff

Why short form video is so popular

The rise of short-form video content is not merely a fad; it is a transformative force that is here to stay. Embracing this trend and harnessing its p...

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Level up your marketing: Gamifying the customer journey 
Advertising & Promotion

Level up your marketing: Gamifying the customer journey 

4m ClickZ News Staff

Level up your marketing: Gamifying the customer jo...

Gamification in marketing revolutionizes engagement by integrating game elements into strategies, boosting customer interaction and loyalty, especiall...

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Maximizing PPC ROI in a shifting landscape: Insights on Google's SGE and SEO integration 
PPC

Maximizing PPC ROI in a shifting landscape: Insights on Google's SGE and SE...

4m ClickZ News Staff

Maximizing PPC ROI in a shifting landscape: Insigh...

Exploring the transformative impact of Google's Search Generative Experience on PPC campaigns, this text delves into strategies for maximizing ROI thr...

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