Gen Z, cancel culture, and value shifts: how brands can thrive in 2021

Digital Leaders Gen Z, cancel culture, and value shifts: how brands can thrive in 2021

6m Edwin Boadu

Gen Z, cancel culture, and value shifts: how brand...

With an estimated online shopping power of up to $143 billion, Gen Z consumers predominantly disengage with brands on the basis of ethics and poor dig...

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Utility and informed consent - the “keys” to implementing data privacy policy

Data Utility and informed consent - the “keys” to implementing data privacy policy

9m Jacqueline Dooley

Utility and informed consent - the “keys” to imple...

Publicis Sapient’s Director of Digital Identity outlines challenges inherent in creating a data privacy policy and what companies must consider for po...

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Key Insights: 2021 Strategic pearls on email and content marketing

Actionable Analysis Key Insights: 2021 Strategic pearls on email and content marketing

10m Kamaljeet Kalsi

Key Insights: 2021 Strategic pearls on email and c...

2020 spun the world and we as people, consumers, and brands learned, unlearned, and adapted. This week we look into the two pillars that helped busine...

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Concerned about the attention economy? Demand more choice

Digital Advertising Concerned about the attention economy? Demand more choice

11m Andrea Reichenbach

Concerned about the attention economy? Demand more...

Device addiction may become the next national crisis if digital marketing incentives aren’t better aligned with our human values and beliefs. Read Mor...

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The agile marketer: Building agility with technology and talent

Digital Marketing The agile marketer: Building agility with technology and talent

1y Jim Yu

The agile marketer: Building agility with technolo...

Bringing technology and talent to maximize market insights and prescribe action. Read More...

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Why brands need to take a strategic approach to personalization

AI & Automation Why brands need to take a strategic approach to personalization

1y Jean-René Boidron

Why brands need to take a strategic approach to pe...

Kameleoon's Jean-René Boidron explains why now is actually the time to take a more strategic approach to personalization, outlining the key challenges...

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Key Insights: CXO is the new hero of 2020, UK consumer trends, and local SEO strategy

Digital Advertising Key Insights: CXO is the new hero of 2020, UK consumer trends, and local SEO strategy

1y Kamaljeet Kalsi

Key Insights: CXO is the new hero of 2020, UK cons...

UK consumers become extremely concerned about the economy and its impact on their business while local SEO strategies and consumer experiences lie at ...

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Marketing after the coronavirus pandemic

Data insights Marketing after the coronavirus pandemic

1y Ashley Schweigert

Marketing after the coronavirus pandemic

Most companies have been impacted by the coronavirus pandemic. Making decisions from a marketing standpoint may not be easy for those who once relied ...

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