Your Guide to Confronting the Digital Marketing Talent Gap
Leadership

Your Guide to Confronting the Digital Marketing Talent Gap

3w Priscilla Soedarpo

Your Guide to Confronting the Digital Marketing Ta...

The digital marketing industry confronts a talent gap, with a dire need for skilled digital marketers to meet growing demands and budgets, despite 90%...

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Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry
AI

Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in ...

3m Aaran Fronda

Digital Marketing Institute Launches New Course to...

The Digital Marketing Institute launches an AI in Digital Marketing course to address the AI skills gap in the industry, aiming to equip professionals...

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Four hallmarks of a successful agent-client relationship
Collaboration

Four hallmarks of a successful agent-client relationship

12m JoAnne Gritter

Four hallmarks of a successful agent-client relati...

The obvious yet not-so-obvious characteristics that foster trust and build stronger partnerships Read More...

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Why zero-party marketing is a great value exchange for Gen Z
Data-Driven Marketing

Why zero-party marketing is a great value exchange for Gen Z

1y Kaeya Majmundar

Why zero-party marketing is a great value exchange...

Business-to-consumer brand leaders need to cozy up to the idea of putting their customers in the CMO seat and leaning into next-gen marketing strategi...

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Aligning sales and marketing communications to drive new business offerings
Management

Aligning sales and marketing communications to drive new business offerings

2y Kimberly Zhang

Aligning sales and marketing communications to dri...

Service line revamps are needed in an unstable economy, but can do more harm than good if your sales and marketing don’t sync up to promote the change...

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Diversity within marketing: Pushing beyond a CSR checkbox
Digital Leaders

Diversity within marketing: Pushing beyond a CSR checkbox

2y Kamaljeet Kalsi

Diversity within marketing: Pushing beyond a CSR c...

When talent and skills are not static how will marketing leaders invest and upskill diverse talent to accelerate growth? Read More...

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Nine secrets to building and retaining high-performing marketing teams
Digital Leaders

Nine secrets to building and retaining high-performing marketing teams

2y Kamaljeet Kalsi

Nine secrets to building and retaining high-perfor...

"The main KPI for me is having an inspired team because that is when you produce stellar work" Read More...

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Gen Z, cancel culture, and value shifts: how brands can thrive in 2021
Digital Leaders

Gen Z, cancel culture, and value shifts: how brands can thrive in 2021

3y Edwin Boadu

Gen Z, cancel culture, and value shifts: how brand...

With an estimated online shopping power of up to $143 billion, Gen Z consumers predominantly disengage with brands on the basis of ethics and poor dig...

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Utility and informed consent - the “keys” to implementing data privacy policy
Data

Utility and informed consent - the “keys” to implementing data privacy poli...

3y Jacqueline Dooley

Utility and informed consent - the “keys” to imple...

Publicis Sapient’s Director of Digital Identity outlines challenges inherent in creating a data privacy policy and what companies must consider for po...

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Key Insights: 2021 Strategic pearls on email and content marketing
Actionable Analysis

Key Insights: 2021 Strategic pearls on email and content marketing

3y Kamaljeet Kalsi

Key Insights: 2021 Strategic pearls on email and c...

2020 spun the world and we as people, consumers, and brands learned, unlearned, and adapted. This week we look into the two pillars that helped busine...

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Concerned about the attention economy? Demand more choice
Digital Advertising

Concerned about the attention economy? Demand more choice

3y Andrea Reichenbach

Concerned about the attention economy? Demand more...

Device addiction may become the next national crisis if digital marketing incentives aren’t better aligned with our human values and beliefs. Read Mor...

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The agile marketer: Building agility with technology and talent
Digital Marketing

The agile marketer: Building agility with technology and talent

4y Jim Yu

The agile marketer: Building agility with technolo...

Bringing technology and talent to maximize market insights and prescribe action. Read More...

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Why brands need to take a strategic approach to personalization
AI & Automation

Why brands need to take a strategic approach to personalization

4y Jean-René Boidron

Why brands need to take a strategic approach to pe...

Kameleoon's Jean-René Boidron explains why now is actually the time to take a more strategic approach to personalization, outlining the key challenges...

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Key Insights: CXO is the new hero of 2020, UK consumer trends, and local SEO strategy
Digital Advertising

Key Insights: CXO is the new hero of 2020, UK consumer trends, and local SE...

4y Kamaljeet Kalsi

Key Insights: CXO is the new hero of 2020, UK cons...

UK consumers become extremely concerned about the economy and its impact on their business while local SEO strategies and consumer experiences lie at ...

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Marketing after the coronavirus pandemic
Data insights

Marketing after the coronavirus pandemic

4y Ashley Schweigert

Marketing after the coronavirus pandemic

Most companies have been impacted by the coronavirus pandemic. Making decisions from a marketing standpoint may not be easy for those who once relied ...

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