New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season
Brand awareness

New Report Reveals Strategies for Maximising Performance During Black Frida...

5m Fospha Team

New Report Reveals Strategies for Maximising Perfo...

[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provide...

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Scaling ecommerce brands in 2023: Strategies and best practices
322023

Scaling ecommerce brands in 2023: Strategies and best practices

1y Idris Nagri

Scaling ecommerce brands in 2023: Strategies and b...

Steps to prepare processes, including anticipating and accommodating for significant changes when scaling your ecommerce brand Read More...

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Balancing data privacy and marketing measurement: Navigating the evolving landscape
322023

Balancing data privacy and marketing measurement: Navigating the evolving l...

1y Sanchari Sengupta (Team ClickZ...

Balancing data privacy and marketing measurement: ...

Marketers are balancing the desire for personalization with the need for data privacy by implementing smarter marketing practices Read More...

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How TUI is perfecting performance marketing through incrementality testing
Performance marketing

How TUI is perfecting performance marketing through incrementality testing

2y Benjamin Broomfield

How TUI is perfecting performance marketing throug...

"Our process isn’t complicated. It helps us to test and learn. We use incrementality tests to measure the impact of a given tactical or strategic shif...

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Performance marketing is key to brand success
Attribution

Performance marketing is key to brand success

4y Idris Nagri

Performance marketing is key to brand success

MGID's Karina Klimenko, discusses the role and importance of performance marketing, the steps brands must take to optimize the opportunity, and how it...

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Content marketing performance metrics: 8 things to measure
Content

Content marketing performance metrics: 8 things to measure

5y Idris Nagri

Content marketing performance metrics: 8 things to...

89% of marketers ranked "improving the ability to measure and analyze marketing impact" as a top priority. 8 content marketing performance metrics to ...

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The modern marketer: Brand building vs. performance marketing
Content

The modern marketer: Brand building vs. performance marketing

6y Idris Nagri

The modern marketer: Brand building vs. performanc...

Building strong brands is a top priority for any company and in the past has been viewed as its own goal, separate from performance marketing. The two...

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VIDEO: The Rise of Social Performance Marketing in Indonesia [#CZLJKT]
Asia

VIDEO: The Rise of Social Performance Marketing in Indonesia [#CZLJKT]

9y Sophie Loras

VIDEO: The Rise of Social Performance Marketing in...

In this video, Razi Thalib, co-founder and chief executive (CEO) of Setipe.com, outlines tips for developing content for a targeted audience and measu...

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A Performance Marketer's View on Content Marketing
Asia

A Performance Marketer's View on Content Marketing

10y Idris Nagri

A Performance Marketer's View on Content Marketing

Viewing content marketing strategies through a performance marketer's eyes can help marketers see that each piece of content needs to be created with ...

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Digital Marketing Performance Increasingly Affects CMO Compensation [Study]
Data insights

Digital Marketing Performance Increasingly Affects CMO Compensation [Study]

10y Yuyu Chen

Digital Marketing Performance Increasingly Affects...

The Chief Marketing Officer Council’s new CMO Compensation Report suggests that CMO base compensation tends to increase as a company’s digital marketi...

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Why It’s Time to Rethink Performance Marketing
Data insights

Why It’s Time to Rethink Performance Marketing

10y Idris Nagri

Why It’s Time to Rethink Performance Marketing

Attribution models are a notoriously complicated topic, but many so-called branding campaigns can now be carefully measured with more advanced attribu...

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Performance Marketing Insights: London
Events

Performance Marketing Insights: London

11y Lucy Smeddle

Performance Marketing Insights: London

Formerly a4uexpo London, Performance Marketing Insights: London is taking place towards the end of October, and looks to discuss the continuous change...

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