Performance marketing is key to brand success

Attribution Performance marketing is key to brand success

2y Karina Klimenko

Performance marketing is key to brand success

MGID's Karina Klimenko, discusses the role and importance of performance marketing, the steps brands must take to optimize the opportunity, and how it...

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Content marketing performance metrics: 8 things to measure

Content Content marketing performance metrics: 8 things to measure

3y Lucy Barret

Content marketing performance metrics: 8 things to...

89% of marketers ranked "improving the ability to measure and analyze marketing impact" as a top priority. 8 content marketing performance metrics to ...

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The modern marketer: Brand building vs. performance marketing

Content The modern marketer: Brand building vs. performance marketing

3y Marissa Tarleton, CMO, RetailMeNot,

The modern marketer: Brand building vs. performanc...

Building strong brands is a top priority for any company and in the past has been viewed as its own goal, separate from performance marketing. The two...

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VIDEO: The Rise of Social Performance Marketing in Indonesia [#CZLJKT]

Asia VIDEO: The Rise of Social Performance Marketing in Indonesia [#CZLJKT]

7y Sophie Loras

VIDEO: The Rise of Social Performance Marketing in...

In this video, Razi Thalib, co-founder and chief executive (CEO) of Setipe.com, outlines tips for developing content for a targeted audience and measu...

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A Performance Marketer's View on Content Marketing

Asia A Performance Marketer's View on Content Marketing

7y Josh Bledsoe

A Performance Marketer's View on Content Marketing

Viewing content marketing strategies through a performance marketer's eyes can help marketers see that each piece of content needs to be created with ...

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Digital Marketing Performance Increasingly Affects CMO Compensation [Study]

Data insights Digital Marketing Performance Increasingly Affects CMO Compensation [Study]

7y Yuyu Chen

Digital Marketing Performance Increasingly Affects...

The Chief Marketing Officer Council’s new CMO Compensation Report suggests that CMO base compensation tends to increase as a company’s digital marketi...

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Why It’s Time to Rethink Performance Marketing

Data insights Why It’s Time to Rethink Performance Marketing

8y Ben Plomion

Why It’s Time to Rethink Performance Marketing

Attribution models are a notoriously complicated topic, but many so-called branding campaigns can now be carefully measured with more advanced attribu...

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Performance Marketing Insights: London

Events Performance Marketing Insights: London

8y Lucy Smeddle

Performance Marketing Insights: London

Formerly a4uexpo London, Performance Marketing Insights: London is taking place towards the end of October, and looks to discuss the continuous change...

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