How Warner Bros. Discovery is scaling email personalization

Personalization How Warner Bros. Discovery is scaling email personalization

2m Benjamin Broomfield

How Warner Bros. Discovery is scaling email person...

The world of digital streaming is vastly competitive. In a battle for customer attention, Warner Bros. Discovery has been on a journey to create email...

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Upper funnel personalization: Kaiser Permanente's path to positive recall

Brand awareness Upper funnel personalization: Kaiser Permanente's path to positive recall

7m Benjamin Broomfield

Upper funnel personalization: Kaiser Permanente's ...

Kaiser Permanente provides health care coverage, serving over 12.6 million members across nine states in the US. Kaiser Permanente is well recognized ...

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New digital strategy on the menu for over 70 Bar Louie restaurants

B2C New digital strategy on the menu for over 70 Bar Louie restaurants

7m Benjamin Broomfield

New digital strategy on the menu for over 70 Bar L...

Bar Louie was founded in 1990s Chicago as ‘The Original Gastrobar™’. Its foundation as a neighborhood bar is integral to Bar Louie’s iden...

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2 Billion Metaverse Impressions: How Heineken brought its virtual beer to life

AR & VR 2 Billion Metaverse Impressions: How Heineken brought its virtual beer to life

8m Benjamin Broomfield

2 Billion Metaverse Impressions: How Heineken brou...

Fancy a beer? How about a virtual one? Heineken has become one of the latest brands to join the rapidly expanding collection of big-name brands with a...

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How Walgreens scaled its performance storytelling

B2C How Walgreens scaled its performance storytelling

11m Kamaljeet Kalsi

How Walgreens scaled its performance storytelling

A transformation that bridged the gap between the business, customer, and in-house talent Read More...

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Generation novel: How to market to the new post-pandemic customer

Customer insights Generation novel: How to market to the new post-pandemic customer

1y Elizabeth Roscoe

Generation novel: How to market to the new post-pa...

30-second summary: Customer needs have changed as a result of the pandemic and so must the ways of marketing to them Digital empathy is key to informi...

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Maropost: the secret to email personalization at scale

Automation Maropost: the secret to email personalization at scale

2y Maropost

Maropost: the secret to email personalization at s...

A Q&A on the role of email marketing in a post-pandemic world and how businesses can best utilize personalization at scale to drive marketing objectiv...

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AI-powered chatbots deliver personalization at scale

AI & Automation AI-powered chatbots deliver personalization at scale

2y Jacqueline Dooley

AI-powered chatbots deliver personalization at sca...

Conversational marketing platforms that utilize automated, personalized, real-time conversations are reshaping digital commerce Read More...

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How marketers are embracing hyper-personalization in 2021

Content How marketers are embracing hyper-personalization in 2021

2y Mike Edmonds

How marketers are embracing hyper-personalization ...

A pandemic that’s sent everyone online, a new breed of savvy online shoppers, and the ability to perform predictive analysis with vast swaths of custo...

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Personalization: The cure for reduced media budgets in today’s environment

Content Personalization: The cure for reduced media budgets in today’s environment

2y Lisa Kalscheur

Personalization: The cure for reduced media budget...

Personalization can decrease bounce rates and improve other critical ecommerce metrics for retailers operating under reduced budgets. Read More...

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Why marketers need both rule-based and machine learning-based personalization

AI & Automation Why marketers need both rule-based and machine learning-based personalization

2y Yaniv Navot

Why marketers need both rule-based and machine lea...

Yaniv Navot, VP of Global Marketing at Dynamic Yield, explores how marketers can combine human decision making with machine learning and automation to...

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Tech Talk with Jivox: Personalization and ecommerce marketing

Advertising & Promotion Tech Talk with Jivox: Personalization and ecommerce marketing

2y Catherrine Garcia

Tech Talk with Jivox: Personalization and ecommerc...

In our latest Tech Talk, Jivox's CEO, Diaz Nesamoney talks through the data-driven personalized advertising and marketing platform and how it fits you...

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Why email is critical for closing the personalization gap with ‘MADtech’

Digital Marketing Why email is critical for closing the personalization gap with ‘MADtech’

2y Jeff Kupietzky

Why email is critical for closing the personalizat...

The convergence of adtech and martech is a must for eliminating gaps in personalization. Email can be the unifying factor that bridges the divide. Rea...

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