Maximizing PPC ROI in a shifting landscape: Insights on Google's SGE and SEO integration 

PPC Maximizing PPC ROI in a shifting landscape: Insights on Google's SGE and SEO integration 

3w ClickZ News Staff

Maximizing PPC ROI in a shifting landscape: Insigh...

Exploring the transformative impact of Google's Search Generative Experience on PPC campaigns, this text delves into strategies for maximizing ROI thr...

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Top mistakes ecommerce businesses make in their PPC strategies during the build-up to Black Friday/Christmas

PPC Top mistakes ecommerce businesses make in their PPC strategies during the build-up to Black Friday/Christmas

2y Elizabeth Roscoe

Top mistakes ecommerce businesses make in their PP...

30-second summary: For many businesses, the holiday season can be a busy time so having a solid PPC strategy in place can make a huge impact  Don̵...

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How do you measure a good click-through rate (CTR) for PPC?

PPC How do you measure a good click-through rate (CTR) for PPC?

5y Tereza Litsa

How do you measure a good click-through rate (CTR)...

Your click-through content can help you understand what people think of your ads and your content. Here’s how to understand the definition of good CTR...

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How to promote your ICO: from SEO to PPC

PPC How to promote your ICO: from SEO to PPC

6y On Yavin, CMO

How to promote your ICO: from SEO to PPC

Initial Coin Offerings (ICOs) were the talk of the town in 2017. There were 435 ICO projects deemed successful in 2017, raising an average of $12.7 m...

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How to carry out an effective PPC competitor analysis

PPC How to carry out an effective PPC competitor analysis

6y Clark Boyd

How to carry out an effective PPC competitor analy...

Paid search marketers have access to an impressive array of competitive analysis tools. However, it is essential to understand the strengths and weakn...

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55% of users don't recognise PPC ads in Google search results

PPC 55% of users don't recognise PPC ads in Google search results

8y Graham Charlton

55% of users don't recognise PPC ads in Google sea...

There is still confusion over which search results are ads and which are organic, at least in the minds of some web users.  According to a new survey,...

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A 14 point checklist for designing a PPC landing page

PPC A 14 point checklist for designing a PPC landing page

8y Graham Charlton

A 14 point checklist for designing a PPC landing p...

Attracting clicks on your ads is just the first part. A great landing page is essential to any PPC strategy.  You then need to ensure that the landing...

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Eight valuable PPC tips for ecommerce sites

PPC Eight valuable PPC tips for ecommerce sites

8y Mark Haupt

Eight valuable PPC tips for ecommerce sites

With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increas...

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Three research-driven PPC tips for the automotive industry

PPC Three research-driven PPC tips for the automotive industry

8y Purna Virji

Three research-driven PPC tips for the automotive ...

If you’re an automaker or car dealer, 2016 should be a good year for sales. Intensive research conducted by my data scientist colleagues at Bing Ads s...

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4 Red Flags When Hearing a PPC Agency Pitch

PPC 4 Red Flags When Hearing a PPC Agency Pitch

9y Michelle Morgan

4 Red Flags When Hearing a PPC Agency Pitch

Some PPC agencies will promise the world or be very secretive about their strategies - these things may not be deal-breakers, but they should raise re...

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