Jumping Over Advertising Hurdles During an Election Year
Brand utility

Jumping Over Advertising Hurdles During an Election Year

2w Priscilla Soedarpo

Jumping Over Advertising Hurdles During an Electio...

As the 2024 election year approaches, marketers face challenges in a politically charged environment, requiring strategic agility to maintain brand in...

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A blueprint to selecting visuals that boost SEO in a TikTok-centric world
Brand experience

A blueprint to selecting visuals that boost SEO in a TikTok-centric world

11m Matthew O'Such

A blueprint to selecting visuals that boost SEO in...

Marketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...

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Unveiling Meta's contribution to top-of-funnel relative ROAS
322023

Unveiling Meta's contribution to top-of-funnel relative ROAS

1y Jamie Bolton

Unveiling Meta's contribution to top-of-funnel rel...

According to a study by Fospha, Meta is the largest and only channel that can provide the necessary scale for most brands Read More...

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Exploring the most interesting "alternative" channels: Pinterest, Performance Max, and more
322023

Exploring the most interesting "alternative" channels: Pinterest, Performan...

1y Jamie Bolton

Exploring the most interesting "alternative" chann...

With the uncertain industry making it increasingly difficult for marketers to recognize the ‘good’ marketing channels, let’s take an objective look at...

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Harness 2022's holiday marketing data strategy to win the next one's
Competition

Harness 2022's holiday marketing data strategy to win the next one's

1y Ann Smarty

Harness 2022's holiday marketing data strategy to ...

Big-season marketing data can be hard to revive and reuse because it is quite ephemeral, here’s how to capture it Read More...

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Delivering digital ROI - how to measure your success
Digital Marketing

Delivering digital ROI - how to measure your success

3y Jean-René Boidron

Delivering digital ROI - how to measure your succe...

Jean-René Boidron, CEO of Kameleoon discusses how to fight for budget for personalization and experimentation – then make it a success. Read More...

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Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization
Attribution

Tech Talk with Liveclicker: How the customer captivation platform amplifies...

4y Abhishek Shah

Tech Talk with Liveclicker: How the customer capti...

Our latest Tech Talk features Liveclicker's COO, Kenna Hilburn who uncovers just how large of a return personalized emails can provide your business t...

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AI-driven personalization yields impressive retail ROI
AI & Automation

AI-driven personalization yields impressive retail ROI

4y Meyar Sheik

AI-driven personalization yields impressive retail...

Retail data is a goldmine for personalizing customer experiences. Kibo’s president and chief commerce officer, Meyar Sheik, points to AI-fueled engine...

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LinkedIn report: Many marketers are measuring ROI wrong
Digital Marketing

LinkedIn report: Many marketers are measuring ROI wrong

5y Barry Levine

LinkedIn report: Many marketers are measuring ROI ...

Only 4% of marketers are measuring ROI over a period of six months or longer, across an entire average B2B sales cycle, according to a report out toda...

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ROI on advanced personalization: $20 return on $1 investment, new report finds
Disruptive MarTech

ROI on advanced personalization: $20 return on $1 investment, new report fi...

5y Kimberly Collins

ROI on advanced personalization: $20 return on $1 ...

Nearly 90% of retail marketers are using personalization, but few are using advanced tactics, such as real-time data which can see higher ROI. Read Mo...

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Thirteen email marketing platforms with high ROI
Email

Thirteen email marketing platforms with high ROI

5y Jeannie Dougherty

Thirteen email marketing platforms with high ROI

Top email marketing platforms listed based on ease of use, building subscriber databases, automatic replies, social media integration, and reporting. ...

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