Nutrimuscle: Scaling spend and growing ROAS through better measurement

Case Study Nutrimuscle: Scaling spend and growing ROAS through better measurement

7d Fospha Team

Nutrimuscle: Scaling spend and growing ROAS throug...

Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their...

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The Power of Snapchat's 7/0 Optimisation Window

More News The Power of Snapchat's 7/0 Optimisation Window

4m Fospha Team

The Power of Snapchat's 7/0 Optimisation Window

In the dynamic landscape of digital marketing, Snapchat's innovative 7/0 optimisation window is redefining the game, but how does this impact you as a...

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How Irish Spring's ‘gaming shower’ marketing activation cleaned up on Twitch

Case Study How Irish Spring's ‘gaming shower’ marketing activation cleaned up on Twitch

2y Benjamin Broomfield

How Irish Spring's ‘gaming shower’ marketing activ...

“As we target a brand-new audience, the core goals of this activation were very much top of the funnel: To build brand awareness, credibility, and to ...

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Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass

Case Study Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass

2y Benjamin Broomfield

Turning TikToks into book sales: Penguin Random Ho...

When you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...

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New digital strategy on the menu for over 70 Bar Louie restaurants

Case Study New digital strategy on the menu for over 70 Bar Louie restaurants

2y Benjamin Broomfield

New digital strategy on the menu for over 70 Bar L...

Bar Louie was founded in 1990s Chicago as ‘The Original Gastrobar™’. Its foundation as a neighborhood bar is integral to Bar Louie’s iden...

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How an EPL Club increased brand trust in their betting sponsor by 262%

Case Study How an EPL Club increased brand trust in their betting sponsor by 262%

2y Benjamin Broomfield

How an EPL Club increased brand trust in their bet...

Building trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...

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Senior executives, here's why you need to become B2B influencers

B2B Senior executives, here's why you need to become B2B influencers

3y Cyril Coste

Senior executives, here's why you need to become B...

Global influencer, Cyril Coste guides you through the journey with his tried and tested methods Read More...

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Marketing is every employee’s job (They just don’t always know it)

Advertising & Promotion Marketing is every employee’s job (They just don’t always know it)

3y Norman Guadagno

Marketing is every employee’s job (They just don’t...

Norman Guadagno, CMO at Acoustic, details why all employees need to cherish their role as a brand ambassador and how that can help marketing Read More...

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How businesses can and should become influencers themselves

Digital Marketing How businesses can and should become influencers themselves

3y Neal Schaffer

How businesses can and should become influencers t...

Neal Schaffer flips the perspective on influencer marketing and discusses how your business can be an influencer Read More...

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How technology is changing the role of the CMO in 2021

Industry Developments How technology is changing the role of the CMO in 2021

3y Michael Collins

How technology is changing the role of the CMO in ...

In a world with rapidly advancing technology and changing customer attitudes, the CMO's role is an important one - making it key to stay agile, adapti...

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45% of retailers plan to spend more on social media advertising in 2021 vs 2020

Digital Marketing 45% of retailers plan to spend more on social media advertising in 2021 vs 2020

3y Jacqueline Dooley

45% of retailers plan to spend more on social medi...

The 2021 Global Social Advertising Trends report includes new stats and trends on retail social media advertising compiled from a poll of 300 global r...

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Survey: Social media, marketing and the impact of the news

Social Survey: Social media, marketing and the impact of the news

3y Michael McCaw

Survey: Social media, marketing and the impact of ...

As governments and social media platforms lock horns on news placements, we’re asking marketers for their opinion on how the issue will shape their st...

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The role of AI & social media marketers in a B2B marketing campaign

B2B The role of AI & social media marketers in a B2B marketing campaign

3y Amanda Jerelyn

The role of AI & social media marketers in a B2B m...

A B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...

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Best practices for influencer marketing to Gen Z post COVID-19

Digital Marketing Best practices for influencer marketing to Gen Z post COVID-19

3y Lomit Patel

Best practices for influencer marketing to Gen Z p...

Lomit Patel, Vice President of Growth at IMVU, provides an overview on the best practices for influencer marketing to Gen Z. Read More...

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Why Nextdoor should be part of your SMBs social media strategy

Digital Marketing Why Nextdoor should be part of your SMBs social media strategy

3y Jacqueline Dooley

Why Nextdoor should be part of your SMBs social me...

Nextdoor, the neighborhood app, reaches over 270,000 neighborhoods globally and seamlessly fits into your SMBs social media strategy. Read More...

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How local ads can mitigate COVID-19’s impact on SMBs

Digital Marketing How local ads can mitigate COVID-19’s impact on SMBs

3y Jacqueline Dooley

How local ads can mitigate COVID-19’s impact on SM...

Nextdoor, a hyperlocal social media platform for neighborhoods, offers two distinct, low cost advertising opportunities aimed at helping SMBs reach ou...

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Compassion in trying times

Digital Marketing Compassion in trying times

3y Chad Crook

Compassion in trying times

Chad Crook, SVP and global head of customer engagement and adoption for SAP Procurement Solutions, outlines best practices for demonstrating compassio...

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The holiday guide to cross-platform social media advertising

Digital Marketing The holiday guide to cross-platform social media advertising

3y Robert Rothschild

The holiday guide to cross-platform social media a...

Smartly.io's VP of Global Marketing, Robert Rothschild, discusses how advertisers can connect with audiences across social for successful holiday camp...

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Tips to reinvigorate your social marketing strategy for impact & authenticity

Inclusive marketing Tips to reinvigorate your social marketing strategy for impact & authenticity

3y Sarah Ware

Tips to reinvigorate your social marketing strateg...

COVID-19 has shifted all facets of consumer life. How can brands pivot their strategies to gain back new customers and keep the old? Read More...

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Leveraging the authority of LinkedIn influencers for B2B

Digital Marketing Leveraging the authority of LinkedIn influencers for B2B

4y Intellifluence

Leveraging the authority of LinkedIn influencers f...

Consider all aspects of the sales funnel when collaborating with authoritative LinkedIn influencers for the purposes of successful B2B marketing. Read...

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How brands are creating communities and cultural moments on TikTok

Brand awareness How brands are creating communities and cultural moments on TikTok

4y Luke Richards

How brands are creating communities and cultural m...

TikTok offers a new opportunity for brands. But according to their West Coast lead for global business solutions, realness and authenticity are what r...

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The what, why, and how of TikTok's advertising gold rush

Digital Marketing The what, why, and how of TikTok's advertising gold rush

4y Charlie Braithwaite

The what, why, and how of TikTok's advertising gol...

With a global audience and a supposed reputation for authenticity, TikTok presents an unmissable opportunity for marketers. Here’s how you get started...

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Why consumers follow and unfollow brands on social media

Why consumers follow and unfollow brands on social media

4y Jacqueline Dooley

Why consumers follow and unfollow brands on social...

Sprout Social’s 2020 Index provides insight into consumer expectations for the brands they follow and unfollow on social media. Read More...

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Five changes in social advertising for brands during COVID-19

Digital Marketing Five changes in social advertising for brands during COVID-19

4y Tereza Litsa

Five changes in social advertising for brands duri...

How has social advertising changed during the coronavirus pandemic? Here’s everything you need to know. Read More...

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How to set up your Social Media Engagement Checklist

Social Media Marketing How to set up your Social Media Engagement Checklist

4y Tereza Litsa

How to set up your Social Media Engagement Checkli...

Social media engagement can help you keep your followers interested in your brand. Here’s how to set up an effective engagement checklist. Read More...

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Strategies to refine Instagram marketing for ecommerce

Digital Marketing Strategies to refine Instagram marketing for ecommerce

4y Martin Ochwat

Strategies to refine Instagram marketing for ecomm...

60% of users discovered products through Instagram and have been more open to purchasing them. Here are some stats, tips, and tools to maximize your I...

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A comprehensive guide to influencer marketing

Digital Marketing A comprehensive guide to influencer marketing

4y Charlie Braithwaite

A comprehensive guide to influencer marketing

Here is a comprehensive guide on how to improve your strategy with influencer marketing. Read More...

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