Senior executives, here's why you need to become B2B influencers

B2B Senior executives, here's why you need to become B2B influencers

3m Cyril Coste

Senior executives, here's why you need to become B...

Global influencer, Cyril Coste guides you through the journey with his tried and tested methods Read More...

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Marketing is every employee’s job (They just don’t always know it)

Advertising & Promotion Marketing is every employee’s job (They just don’t always know it)

4m Norman Guadagno

Marketing is every employee’s job (They just don’t...

Norman Guadagno, CMO at Acoustic, details why all employees need to cherish their role as a brand ambassador and how that can help marketing Read More...

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How businesses can and should become influencers themselves

Digital Marketing How businesses can and should become influencers themselves

5m Neal Schaffer

How businesses can and should become influencers t...

Neal Schaffer flips the perspective on influencer marketing and discusses how your business can be an influencer Read More...

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How technology is changing the role of the CMO in 2021

Digital Transformation How technology is changing the role of the CMO in 2021

6m Michael Collins

How technology is changing the role of the CMO in ...

In a world with rapidly advancing technology and changing customer attitudes, the CMO's role is an important one - making it key to stay agile, adapti...

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45% of retailers plan to spend more on social media advertising in 2021 vs 2020

Digital Advertising 45% of retailers plan to spend more on social media advertising in 2021 vs 2020

8m Jacqueline Dooley

45% of retailers plan to spend more on social medi...

The 2021 Global Social Advertising Trends report includes new stats and trends on retail social media advertising compiled from a poll of 300 global r...

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Survey: Social media, marketing and the impact of the news

Digital Marketing Survey: Social media, marketing and the impact of the news

8m Michael McCaw

Survey: Social media, marketing and the impact of ...

As governments and social media platforms lock horns on news placements, we’re asking marketers for their opinion on how the issue will shape their st...

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The role of AI & social media marketers in a B2B marketing campaign

AI & Automation The role of AI & social media marketers in a B2B marketing campaign

9m Amanda Jerelyn

The role of AI & social media marketers in a B2B m...

A B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...

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Best practices for influencer marketing to Gen Z post COVID-19

Digital Marketing Best practices for influencer marketing to Gen Z post COVID-19

9m Lomit Patel

Best practices for influencer marketing to Gen Z p...

Lomit Patel, Vice President of Growth at IMVU, provides an overview on the best practices for influencer marketing to Gen Z. Read More...

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Why Nextdoor should be part of your SMBs social media strategy

Digital Advertising Why Nextdoor should be part of your SMBs social media strategy

10m Jacqueline Dooley

Why Nextdoor should be part of your SMBs social me...

Nextdoor, the neighborhood app, reaches over 270,000 neighborhoods globally and seamlessly fits into your SMBs social media strategy. Read More...

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How local ads can mitigate COVID-19’s impact on SMBs

Digital Advertising How local ads can mitigate COVID-19’s impact on SMBs

10m Jacqueline Dooley

How local ads can mitigate COVID-19’s impact on SM...

Nextdoor, a hyperlocal social media platform for neighborhoods, offers two distinct, low cost advertising opportunities aimed at helping SMBs reach ou...

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Compassion in trying times

Digital Marketing Compassion in trying times

1y Chad Crook

Compassion in trying times

Chad Crook, SVP and global head of customer engagement and adoption for SAP Procurement Solutions, outlines best practices for demonstrating compassio...

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The holiday guide to cross-platform social media advertising

Digital Marketing The holiday guide to cross-platform social media advertising

1y Robert Rothschild

The holiday guide to cross-platform social media a...

Smartly.io's VP of Global Marketing, Robert Rothschild, discusses how advertisers can connect with audiences across social for successful holiday camp...

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Tips to reinvigorate your social marketing strategy for impact & authenticity

Digital Marketing Tips to reinvigorate your social marketing strategy for impact & authenticity

1y Sarah Ware

Tips to reinvigorate your social marketing strateg...

COVID-19 has shifted all facets of consumer life. How can brands pivot their strategies to gain back new customers and keep the old? Read More...

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Leveraging the authority of LinkedIn influencers for B2B

Digital Marketing Leveraging the authority of LinkedIn influencers for B2B

1y Intellifluence

Leveraging the authority of LinkedIn influencers f...

Consider all aspects of the sales funnel when collaborating with authoritative LinkedIn influencers for the purposes of successful B2B marketing. Read...

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How brands are creating communities and cultural moments on TikTok

Brand awareness How brands are creating communities and cultural moments on TikTok

1y Luke Richards

How brands are creating communities and cultural m...

TikTok offers a new opportunity for brands. But according to their West Coast lead for global business solutions, realness and authenticity are what r...

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The what, why, and how of TikTok's advertising gold rush

Digital Marketing The what, why, and how of TikTok's advertising gold rush

1y Charlie Braithwaite

The what, why, and how of TikTok's advertising gol...

With a global audience and a supposed reputation for authenticity, TikTok presents an unmissable opportunity for marketers. Here’s how you get started...

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Why consumers follow and unfollow brands on social media

Digital Marketing Why consumers follow and unfollow brands on social media

1y Jacqueline Dooley

Why consumers follow and unfollow brands on social...

Sprout Social’s 2020 Index provides insight into consumer expectations for the brands they follow and unfollow on social media. Read More...

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Five changes in social advertising for brands during COVID-19

Digital Advertising Five changes in social advertising for brands during COVID-19

1y Tereza Litsa

Five changes in social advertising for brands duri...

How has social advertising changed during the coronavirus pandemic? Here’s everything you need to know. Read More...

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How to set up your Social Media Engagement Checklist

Digital Marketing How to set up your Social Media Engagement Checklist

2y Tereza Litsa

How to set up your Social Media Engagement Checkli...

Social media engagement can help you keep your followers interested in your brand. Here’s how to set up an effective engagement checklist. Read More...

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Strategies to refine Instagram marketing for ecommerce

Digital Marketing Strategies to refine Instagram marketing for ecommerce

2y Martin Ochwat

Strategies to refine Instagram marketing for ecomm...

60% of users discovered products through Instagram and have been more open to purchasing them. Here are some stats, tips, and tools to maximize your I...

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A comprehensive guide to influencer marketing

Digital Marketing A comprehensive guide to influencer marketing

2y Charlie Braithwaite

A comprehensive guide to influencer marketing

Here is a comprehensive guide on how to improve your strategy with influencer marketing. Read More...

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Five key social media trends that will shape 2020

Digital Marketing Five key social media trends that will shape 2020

2y Tereza Litsa

Five key social media trends that will shape 2020

What does the future hold for social media? Here are the key trends to follow for another successful year in social media marketing for your brand. Re...

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Case study: Cheetos + Genies Media Network celebrity avatar marketing campaign for Halloween

Case Study Case study: Cheetos + Genies Media Network celebrity avatar marketing campaign for Halloween

2y Jacqueline Dooley

Case study: Cheetos + Genies Media Network celebri...

Cheetos is working with avatar marketing company Genies for a creative Halloween campaign with various celebrities. Managing Director at Genies speaks...

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Shutterstock Custom now offers an intelligent creative brief-making tool

Disruptive MarTech Shutterstock Custom now offers an intelligent creative brief-making tool

2y Barry Levine

Shutterstock Custom now offers an intelligent crea...

The Shutterstock Custom service released a new tool, Smart Brief, which can speed up creative brief creation to about 20 minutes, Senior Product Manag...

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Martech for events: SummitSync, Conversica mix meeting automation + conversational AI

Disruptive MarTech Martech for events: SummitSync, Conversica mix meeting automation + conversational AI

2y Jacqueline Dooley

Martech for events: SummitSync, Conversica mix mee...

"Together SummitSync and Conversica solve a critical problem marketers face in maximizing their trade show ROI," says Conversica VP. What does this pa...

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Four cool ecommerce offerings from Pinterest and how brands use them

Ecommerce Four cool ecommerce offerings from Pinterest and how brands use them

2y Mike O'Brien

Four cool ecommerce offerings from Pinterest and h...

From visual search to personalized catalogs, Pinterest has far more to offer brands than its boards. See examples from Target, Home Depot, Etsy and IK...

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The 10 types of social and relationship-based marketing platforms

Disruptive MarTech The 10 types of social and relationship-based marketing platforms

2y Jonathan Brown

The 10 types of social and relationship-based mark...

People spend nearly two hours per day on social. What platforms should marketers be using to reach these users? An overview of the ten main types, plu...

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