Marketers Pivot to Privacy-Minded Strategies Amid Google's Phase-Out of Third-Party Cookies
Marketing

Marketers Pivot to Privacy-Minded Strategies Amid Google's Phase-Out of Thi...

2m Idris Nagri

Marketers Pivot to Privacy-Minded Strategies Amid ...

Google's phasing out of third-party cookies prompts marketers to adopt privacy-minded strategies, focusing on first-party data, contextual targeting, ...

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Taking your buyer experience from transactional to relationship-driven
Actionable analysis

Taking your buyer experience from transactional to relationship-driven

2y Alex Hunter

Taking your buyer experience from transactional to...

Five pointers for marketing leaders looking to shift their buyer experience from transactional to relationship-driven, and examine the importance of c...

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Coping without cookies: A new paradigm for data privacy
Actionable analysis

Coping without cookies: A new paradigm for data privacy

2y Peter Rice

Coping without cookies: A new paradigm for data pr...

30-second summary: Consumer data privacy is no longer just a movement to monitor but a business fundamental Brands will need a three-dimensional appro...

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Unlocking untapped programmatic inventory in a cookie-less world
Data insights

Unlocking untapped programmatic inventory in a cookie-less world

3y Nick Morley

Unlocking untapped programmatic inventory in a coo...

Brands are increasingly turning to programmatic delivery to bolster their efficiency, but to survive the death of the cookie they’ll need a better gra...

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The sky is not falling: You’ll be fine without cookies
Data insights

The sky is not falling: You’ll be fine without cookies

4y Abhay Singhal

The sky is not falling: You’ll be fine without coo...

Abhay Singhal, CEO of InMobi Marketing Cloud, discusses why phasing out cookies is actually a good thing for the programmatic ecosystem. Read More...

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As Google issues death penalty for third-party cookies, publishers and advertisers wonder what’s next
Data insights

As Google issues death penalty for third-party cookies, publishers and adve...

4y Barry Levine

As Google issues death penalty for third-party coo...

With Google announcing its plans to phase out support for third-party cookies in Chrome within the next two years. We look at what this means for the ...

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Brave releases 1.0 of new privacy-focused browser and private ad network
AI & Automation

Brave releases 1.0 of new privacy-focused browser and private ad network

4y Barry Levine

Brave releases 1.0 of new privacy-focused browser ...

Today, Brave released a new 1.0 version of its privacy-focused browser and a new ad network that could dramatically reshape online advertising. Read M...

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Data Targeting in Markets Without Third-Party Data
Asia

Data Targeting in Markets Without Third-Party Data

10y Matt Harty

Data Targeting in Markets Without Third-Party Data

Asia's data market is still quite nascent, as third-party data sets are not yet widely traded in the region. Given the limited availability, here are ...

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Cookie Deletion and Upper-Funnel Targeting
Display Advertising

Cookie Deletion and Upper-Funnel Targeting

12y Nathan Woodman

Cookie Deletion and Upper-Funnel Targeting

What will the impact of cookie decay be on digital marketers? Read More...

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It's All Still Baking in Europe on the Use of Cookies
Automation

It's All Still Baking in Europe on the Use of Cookies

13y Idris Nagri

It's All Still Baking in Europe on the Use of Cook...

Five things marketers should prepare for in order to comply with the new EU privacy regulations. Read More...

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Cookie Deletion: More Good News
Media

Cookie Deletion: More Good News

18y Idris Nagri

Cookie Deletion: More Good News

JupiterResearch has released a new study on cookie deletion. Pete talks with JupiterResearch analyst Eric Peterson about what this means for marketers...

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