Unlocking untapped programmatic inventory in a cookie-less world

Data insights Unlocking untapped programmatic inventory in a cookie-less world

11m Nick Morley

Unlocking untapped programmatic inventory in a coo...

Brands are increasingly turning to programmatic delivery to bolster their efficiency, but to survive the death of the cookie they’ll need a better gra...

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The sky is not falling: You’ll be fine without cookies

Data insights The sky is not falling: You’ll be fine without cookies

2y Abhay Singhal

The sky is not falling: You’ll be fine without coo...

Abhay Singhal, CEO of InMobi Marketing Cloud, discusses why phasing out cookies is actually a good thing for the programmatic ecosystem. Read More...

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As Google issues death penalty for third-party cookies, publishers and advertisers wonder what’s next

Data insights As Google issues death penalty for third-party cookies, publishers and advertisers wonder what’s next

2y Barry Levine

As Google issues death penalty for third-party coo...

With Google announcing its plans to phase out support for third-party cookies in Chrome within the next two years. We look at what this means for the ...

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Brave releases 1.0 of new privacy-focused browser and private ad network

AI & Automation Brave releases 1.0 of new privacy-focused browser and private ad network

2y Barry Levine

Brave releases 1.0 of new privacy-focused browser ...

Today, Brave released a new 1.0 version of its privacy-focused browser and a new ad network that could dramatically reshape online advertising. Read M...

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Data Targeting in Markets Without Third-Party Data

Asia Data Targeting in Markets Without Third-Party Data

8y Matt Harty

Data Targeting in Markets Without Third-Party Data

Asia's data market is still quite nascent, as third-party data sets are not yet widely traded in the region. Given the limited availability, here are ...

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Cookie Deletion and Upper-Funnel Targeting

Display Advertising Cookie Deletion and Upper-Funnel Targeting

9y Nathan Woodman

Cookie Deletion and Upper-Funnel Targeting

What will the impact of cookie decay be on digital marketers? Read More...

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It's All Still Baking in Europe on the Use of Cookies

Automation It's All Still Baking in Europe on the Use of Cookies

10y Stephanie Miller

It's All Still Baking in Europe on the Use of Cook...

Five things marketers should prepare for in order to comply with the new EU privacy regulations. Read More...

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Cookie Deletion: More Good News

Media Cookie Deletion: More Good News

16y Pete Lerma

Cookie Deletion: More Good News

JupiterResearch has released a new study on cookie deletion. Pete talks with JupiterResearch analyst Eric Peterson about what this means for marketers...

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