Google's phasing out of third-party cookies prompts marketers to adopt privacy-minded strategies, focusing on first-party data, contextual targeting, ...
View articleFive pointers for marketing leaders looking to shift their buyer experience from transactional to relationship-driven, and examine the importance of c...
View article30-second summary: Consumer data privacy is no longer just a movement to monitor but a business fundamental Brands will need a three-dimensional appro...
View articleBrands are increasingly turning to programmatic delivery to bolster their efficiency, but to survive the death of the cookie they’ll need a better gra...
View articleAbhay Singhal, CEO of InMobi Marketing Cloud, discusses why phasing out cookies is actually a good thing for the programmatic ecosystem. Read More...
View articleWith Google announcing its plans to phase out support for third-party cookies in Chrome within the next two years. We look at what this means for the ...
View articleToday, Brave released a new 1.0 version of its privacy-focused browser and a new ad network that could dramatically reshape online advertising. Read M...
View articleAsia's data market is still quite nascent, as third-party data sets are not yet widely traded in the region. Given the limited availability, here are ...
View articleWhat will the impact of cookie decay be on digital marketers? Read More...
View articleFive things marketers should prepare for in order to comply with the new EU privacy regulations. Read More...
View articleJupiterResearch has released a new study on cookie deletion. Pete talks with JupiterResearch analyst Eric Peterson about what this means for marketers...
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