Why short form video is so popular
Video

Why short form video is so popular

1m Idris Nagri

Why short form video is so popular

The rise of short-form video content is not merely a fad; it is a transformative force that is here to stay. Embracing this trend and harnessing its p...

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Sora has upset the AI-image generation apple cart
AI

Sora has upset the AI-image generation apple cart

2m Idris Nagri

Sora has upset the AI-image generation apple cart

With millions in funding secured, Sora signals where exponentially evolving AI aims to take visual media next. Ready to manifest visions at the speed ...

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CMOs and modern marketing
Data insights

CMOs and modern marketing

3y Kamaljeet Kalsi

CMOs and modern marketing

LinkedIn's VP of Product Management deciphers modern marketing and how this strategy will create champion brands in a post-pandemic world Read More...

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The CMO's role as a change agent to deliver outstanding CX
Digital Leaders

The CMO's role as a change agent to deliver outstanding CX

3y Kamaljeet Kalsi

The CMO's role as a change agent to deliver outsta...

Capgemini's Vice President of Marketing Services and Digital Customer Experience on CMO's evolving role and opportunities to improve customer retentio...

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Three ways B2B brands can win over millennials
B2B

Three ways B2B brands can win over millennials

3y Tyrona Heath

Three ways B2B brands can win over millennials

LinkedIn B2B Institute's Director, Market Engagement, Tyrona Heath helps marketers innovate on digital platforms, elevate their brand, and win more ac...

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TV or not TV? That is the question: Insights on World Television Day
Digital Advertising

TV or not TV? That is the question: Insights on World Television Day

3y Alex Zakrevsky

TV or not TV? That is the question: Insights on Wo...

Alex Zakrevsky, CEO of Allroll, reflects on some of the most curious TV-related metamorphoses on the annual World Television Day. Read More...

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How to convert passive screen-scrollers into customers using video
Digital Marketing

How to convert passive screen-scrollers into customers using video

4y Maarten Boon

How to convert passive screen-scrollers into custo...

Bynder’s Maarten Boon suggests using these video marketing strategies to meet content demands and avoid creative burnout. Read More...

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Americans spent over 123 billion minutes streaming video content in just one week
Digital Marketing

Americans spent over 123 billion minutes streaming video content in just on...

4y Idris Nagri

Americans spent over 123 billion minutes streaming...

Nielsen releases eye-opening statistics about the trends in the streaming video landscape including a spike in viewership of ad-supported streaming. R...

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CTV advertising remains on the rise with new opportunities for Roku channel owners
Digital Advertising

CTV advertising remains on the rise with new opportunities for Roku channel...

4y Alex Zakrevsky

CTV advertising remains on the rise with new oppor...

The advertising sector hasn't seen a year as challenging as 2020 since the Great Recession of 2008. However, digital video, especially Connected TV (C...

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Computer vision brings shoppable video to life
AI & Automation

Computer vision brings shoppable video to life

4y Rayhan Perera

Computer vision brings shoppable video to life

Rayhan Perera, CEO & Founder of OneDash, on how computer vision brings shoppable video ads to life, and how this kind of interactive technology is tra...

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The pivot to video is back, and that’s a good thing for innovation
Digital Marketing

The pivot to video is back, and that’s a good thing for innovation

4y Arthur Mamedov

The pivot to video is back, and that’s a good thin...

Arthur Mamedov, COO of TheSoul Publishing, asserts that we’re in the midst of pivot to video 2.0, and why this time it will be a positive move forward...

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Comscore’s new trends report reveals significant spike in US OTT usage
Digital Advertising

Comscore’s new trends report reveals significant spike in US OTT usage

4y Idris Nagri

Comscore’s new trends report reveals significant s...

We unpack Comscore’s latest State of OTT Report which looks at OTT consumption trends since March 2020 including COVID-19’s impact, device usage, and ...

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Adapting to the new normal: Video content strategy after COVID-19
Digital Marketing

Adapting to the new normal: Video content strategy after COVID-19

4y Daniel Glickman

Adapting to the new normal: Video content strategy...

Wave.video's CMO Daniel Glickman shows how marketers must adapt their video content strategy to fit the 'new normal' post COVID-19. Read More...

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What does lead generation look like in 2020?
Chatbots

What does lead generation look like in 2020?

4y Clate Mask

What does lead generation look like in 2020?

Clate Mask, CEO at Keap, details why it's important to leverage different lead generation strategies in 2020 to ensure your business stays alive. Read...

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Key Insights: The CTV boom, everyone prefers ad-supported video streaming, and how to target them
Digital Marketing

Key Insights: The CTV boom, everyone prefers ad-supported video streaming, ...

4y Kamaljeet Kalsi

Key Insights: The CTV boom, everyone prefers ad-su...

CTV might just mean “Constantly connected consumers” TV as it remains unshaken despite COVID-19. The next 12 months are fertile to cash in on the CTV ...

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Let’s build your B2B video marketing strategy based on these examples
Digital Marketing

Let’s build your B2B video marketing strategy based on these examples

4y Kateryna Novatska

Let’s build your B2B video marketing strategy base...

As the importance of video for marketing grows, we look at how B2B brands must prepare for the digital world dominated by video content. Read More...

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Communication is key: Stay close to customers today to stay relevant tomorrow
Digital Marketing

Communication is key: Stay close to customers today to stay relevant tomorr...

4y Simon Glass

Communication is key: Stay close to customers toda...

Everything brands thought they knew before COVID-19, they may have to relearn. Now more than ever, companies need meaningful communication with their ...

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Your 2020 guide to the non-video parts of video marketing
Digital Marketing

Your 2020 guide to the non-video parts of video marketing

4y Tiffany Delmore

Your 2020 guide to the non-video parts of video ma...

Founder and CMO of SchoolsSafe, Tiffany Delmore highlights the importance of the behind the scene aspects of video marketing and provides tips to make...

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Conviva report shows big boost in daytime streaming during the pandemic
Digital Marketing

Conviva report shows big boost in daytime streaming during the pandemic

4y Barry Levine

Conviva report shows big boost in daytime streamin...

New data from Conviva details streaming TV growth and viewing trends since the onset of the COVID–19 crisis in early March. Read More...

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Pitfalls of influencer marketing in Russia and how to avoid them
Digital Marketing

Pitfalls of influencer marketing in Russia and how to avoid them

4y Ivan Padrez

Pitfalls of influencer marketing in Russia and how...

Ivan Padrez, CBDO at mediacube, details the Russian influencer marketing landscape and how to navigate it successfully. Read More...

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A definitive guide to video marketing 2020: Stats, strategies, and challenges
Digital Marketing

A definitive guide to video marketing 2020: Stats, strategies, and challeng...

4y Ivan Guzenko

A definitive guide to video marketing 2020: Stats,...

CEO of SmartyAds, Ivan Guzenko shares eye-opening revelations on video marketing. He shares lots of interesting statistics and video marketing strateg...

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Valassis study: Viewers are more receptive to ads on streaming TV
Digital Advertising

Valassis study: Viewers are more receptive to ads on streaming TV

4y Barry Levine

Valassis study: Viewers are more receptive to ads ...

New report from marketing intelligence firm Valassis finds that ads on streaming TV are more relevant than ones on traditional TV. Read More...

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Creative testing: Why is the control so hard to beat?
Digital Marketing

Creative testing: Why is the control so hard to beat?

4y Brian Bowman

Creative testing: Why is the control so hard to be...

After testing over 30K image and video ads over the past year, Consumer Acquisition's Brian Bowman provides some interesting insights into how Faceboo...

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Q&A with Yotam Benami, CMO at Idomoo
Digital Leaders

Q&A with Yotam Benami, CMO at Idomoo

4y Jacqueline Dooley & Mahir Prasad

Q&A with Yotam Benami, CMO at Idomoo

We spoke with Yotam Benami, CMO at Idomoo, about how personalized video is helping brands motivate customers to act. Read More...

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New PubMatic/Forrester report: Video ads booming, header bidding climbing
Digital Advertising

New PubMatic/Forrester report: Video ads booming, header bidding climbing

4y Barry Levine

New PubMatic/Forrester report: Video ads booming, ...

A new PubMatic-sponsored report from Forrester highlights the boom in digital video ads, and points to header bidding as a key strategy for publishers...

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How Idomoo's personalized video platform helps marketers engage customers
Digital Advertising

How Idomoo's personalized video platform helps marketers engage customers

4y Idris Nagri

How Idomoo's personalized video platform helps mar...

Danny Kalish, CTO at Idomoo, discusses how personalized video is creating top-notch customer experiences for companies like Adidas, BT and Cadbury. Re...

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Making the most of your video content strategy
Digital Marketing

Making the most of your video content strategy

4y Helen Aboagye

Making the most of your video content strategy

As video is shifting to an on-demand and non-linear, social and immersive experience, marketers need to create value-add content to enrich their custo...

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