5 Things to Consider Before Implementing Generative AI in Your Marketing Team
AI

5 Things to Consider Before Implementing Generative AI in Your Marketing Te...

2m Priscilla Soedarpo

5 Things to Consider Before Implementing Generativ...

Generative AI is rapidly becoming an integral part of marketing, offering the ability to create new content, automate decisions, and derive insights f...

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Mastering Instagram Marketing in 2024
Social & Community

Mastering Instagram Marketing in 2024

2m Priscilla Soedarpo

Mastering Instagram Marketing in 2024

With an updated algorithm favouring original content and emerging creators, Instagram is prioritising authenticity and levelling the playing field for...

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How to Leverage AI to Strengthen Sales and Marketing Team Alliance
AI

How to Leverage AI to Strengthen Sales and Marketing Team Alliance

2m Priscilla Soedarpo

How to Leverage AI to Strengthen Sales and Marketi...

AI is transforming the sales and marketing field by enhancing customer engagement, personalising experiences, and boosting growth through intelligent ...

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Are Memecoins Disrupting Digital Marketing?
Blockchain

Are Memecoins Disrupting Digital Marketing?

3m Priscilla Soedarpo

Are Memecoins Disrupting Digital Marketing?

The success of Memecoins is propelled by user-generated content, with communities playing a pivotal role in their promotion through meme creation and ...

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Decoding TikTok's Best Practice Guide for Ad Campaign Optimization
Advertising & Promotion

Decoding TikTok's Best Practice Guide for Ad Campaign Optimization

5m Aaran Fronda

Decoding TikTok's Best Practice Guide for Ad Campa...

TikTok's best practice guide offers advertisers insights on optimizing ad campaigns, including account structure, campaign setup, data connection, bud...

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Google, GA4, and the rising importance of data analytics
Analytics

Google, GA4, and the rising importance of data analytics

1y Jim Yu

Google, GA4, and the rising importance of data ana...

As the amount of data on the web grows at an unprecedented level, the role of analytics has never been so vital Read More...

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Why mobile friendly websites are more important than ever
Innovation

Why mobile friendly websites are more important than ever

1y David Soffer

Why mobile friendly websites are more important th...

As the online marketing website space has become more competitive over the years, mobile friendly websites are imperative to a business's success Read...

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How will technology transform the fragile client/agency ecosystem?
Advertising & Promotion

How will technology transform the fragile client/agency ecosystem?

3y Bruno Gralpois

How will technology transform the fragile client/a...

What radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare the...

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How app-free contactless payments are retailers’ and shoppers’ little helpers
Commerce & Sales

How app-free contactless payments are retailers’ and shoppers’ little helpe...

3y Val Vacante

How app-free contactless payments are retailers’ a...

Val Vacante highlights the epic growth in contactless payments and how app-free experiences are the ultimate helper for retailers and shoppers Read Mo...

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How technology is streamlining processes in finance and insurance
Analytics

How technology is streamlining processes in finance and insurance

3y Daniel Tannenbaum

How technology is streamlining processes in financ...

From CRMs, and messaging platforms to online courses, here's how traditional providers in insurance and mortgages are using technology more effectivel...

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4 tips on successful digital asset management
Digital asset management

4 tips on successful digital asset management

3y Aoife Morgan

4 tips on successful digital asset management

Companies struggling to keep up with booming digital content should look to invest in digital asset management (DAM) to streamline projects and boost ...

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Analyzing the best ecommerce platforms for SEO
Digital Marketing

Analyzing the best ecommerce platforms for SEO

3y Daniel Tannenbaum

Analyzing the best ecommerce platforms for SEO

From Shopify to Wix, Tudor Lodge Digital's founder, Daniel Tannenbaum analyzes the best ecommerce platforms for SEO in the market today Read More...

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How to create a seamless interactive voice experience
Disruptive MarTech

How to create a seamless interactive voice experience

3y Jacqueline Dooley

How to create a seamless interactive voice experie...

Readspeaker AI’s guide features a voice experience design checklist for brands who want to design engaging conversational experiences using voice tech...

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How conversational analytics helped StarKist grow their tuna pouch category by 75 percent
Analytics

How conversational analytics helped StarKist grow their tuna pouch category...

3y Jacqueline Dooley

How conversational analytics helped StarKist grow ...

StarKist is successfully using conversational analytics platform Netbase Quid to measure consumer sentiment and discover opportunities for product inn...

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Open banking: is this technology the future of finance?
Disruptive MarTech

Open banking: is this technology the future of finance?

3y Daniel Tannenbaum

Open banking: is this technology the future of fin...

Open banking is a new software championed by the regulators, allowing loan providers to see the bank transactions of their customers and make a inform...

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Which areas of tech grew the most during lockdown?
Digital Marketing

Which areas of tech grew the most during lockdown?

3y Daniel Tannenbaum

Which areas of tech grew the most during lockdown?

COVID-19 has been a difficult year for some businesses, but not in the tech sector, with video conferencing, gaming and VPNs thriving during the pande...

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How cloud offerings could transform business in the next decade
Analytics

How cloud offerings could transform business in the next decade

3y Dave Eisenberg

How cloud offerings could transform business in th...

Entering the next phase of the digital transformation, Dave Eisenberg, LiveRamp’s chief strategy officer, discusses how the new frontier for cloud sof...

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The three pillars to overcome SaaS marketing complexity
Digital Marketing

The three pillars to overcome SaaS marketing complexity

3y Dave Porter

The three pillars to overcome SaaS marketing compl...

SaaS marketing is complex, but campaigns can be highly successful if they follow the three pillars of smart strategy: acquisition, conversion, and ret...

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A martech roadmap is the key to successful business outcomes
Analytics

A martech roadmap is the key to successful business outcomes

3y Heidi Bullock

A martech roadmap is the key to successful busines...

Marketing technology has grown in popularity as companies look to compete in today’s constantly evolving digital world. Heidi Bullock of Tealium expla...

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The role of AI & social media marketers in a B2B marketing campaign
AI & Automation

The role of AI & social media marketers in a B2B marketing campaign

3y Amanda Jerelyn

The role of AI & social media marketers in a B2B m...

A B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...

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Sales lift from AOOH averaged nearly 19% across four CPG categories
Case Study

Sales lift from AOOH averaged nearly 19% across four CPG categories

3y Jacqueline Dooley

Sales lift from AOOH averaged nearly 19% across fo...

Vibenomics and IRI® measured the direct sales impact of exposure to Audio out-of-home (AOOH) advertising - they found an average 18.8% sales lift acro...

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How to leverage AR in your digital marketing strategy
AR & VR

How to leverage AR in your digital marketing strategy

3y Amanda Jerelyn

How to leverage AR in your digital marketing strat...

Modern businesses are leveraging the power of augmented reality (AR) and making their digital marketing strategy more engaging for higher revenues. Re...

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A look at where marketing automation falls short
AI & Automation

A look at where marketing automation falls short

3y Nick Runyon

A look at where marketing automation falls short

Nick Runyon, CMO at PFL, shows how to make automated moments more personal. Read More...

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A scalable lead generation platform drives local sales
Digital Marketing

A scalable lead generation platform drives local sales

3y Nikki Vegenski

A scalable lead generation platform drives local s...

Complex customer journeys can be simplified when brands and local retailers have complementary, consistent digital marketing. Read More...

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Ways in which an LMS can help your creative team
Digital Marketing

Ways in which an LMS can help your creative team

4y Mindflash LMS

Ways in which an LMS can help your creative team

Mindflash highlights the benefits of adopting a learning management system (LMS) to boost creative and marketing functions. Read More...

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How can AR contribute to business decision making
AR & VR

How can AR contribute to business decision making

4y Yasmine Dehimi

How can AR contribute to business decision making

Business decision making has traditionally relied on experienced managers and human input. Augmented Reality is beginning to allow organizations to le...

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Why the time is right for augmented reality (AR) in marketing
AR & VR

Why the time is right for augmented reality (AR) in marketing

4y Faisal Galaria

Why the time is right for augmented reality (AR) i...

Augmented reality is entering a new phase of its journey. Here are the key developments that make now the right time to adopt AR in marketing. Read Mo...

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