Best practices for digital marketing in 2017: How to take advantage of the latest trends
A successful digital marketing strategy needs to keep up with the latest marketing trends. The evolution of technology is changing the way ... read more
Tools & Technology
Progressive Web Apps versus Android Instant Apps: Which is better for brands?
Much has been made of the fight between mobile apps and the mobile web. But the line between the two is no longer as clear-cut as it used to be with the introduction of Progressive Web Apps and Android Instant Apps.
How six retailers are using chatbots to boost customer engagement (and why you should too)
Chatbots offer retailers a cheaper, smarter and more efficient way of engaging customers, helping brands deliver everything from 24-hour customer service to personalized product recommendations – all without human intervention. So which retail brands are using chatbots, and how?
What are augmented reality apps, and how can they be used for marketing?
Over the past couple of years, augmented reality has become one of the hottest topics in marketing, and a new breed of mobile apps geared towards augmented reality has sprung into being. But just what is an ‘augmented reality app’, and what opportunities does it present for a new kind of marketing?
Robots vs. humans: Will AI bring the advertising apocalypse?
In the advertising industry, we’ve been using ‘robots’ to deliver personalization better than humans can for the past few decades. So if our digital intelligence grows and artificial intelligence takes over marketing activities, does this mean we’ll all be replaced by robots?
How to measure and optimize customer engagement on any channel
‘Customer engagement’ is a concept so nebulous, and so often used, that it’s lost meaning in the marketing world. What is customer engagement, what metrics should you use to measure it, and what tools are available to help you capture the right data?
What augmented reality means for the future of Instagram
Augmented reality has been given new life in the past few years as an innovative technology that could transform social media as we know it. The latest of these is Instagram, which has just jumped onto the augmented reality bandwagon. What could this mean for the future of Instagram, and how can marketers benefit?
How to choose the right marketing automation vendor
Selecting the right marketing automation software is no mean feat, with well over 100 vendors competing for your attention. What should you look for when choosing a system?
Making inroads into digital transformation with Scania: Insights from the Adobe Summit EMEA
In 2015, Swedish manufacturer Scania decided to overhaul their digital capabilities. Two years on, their Head of Online reveals the benefits and challenges of digital transformation, and provides some useful advice for brands in the same position.
Four tech innovations that will take your B2B email marketing strategy to the next level
Email marketing can still be effective in 2017 for a B2B business. Here are four technological innovations that, if used effectively, can propel your B2B email marketing strategy into the future.
