Software Advice, a leading online service for businesses navigating the software selection process, provides a comprehensive pricing guide to HR softw...
View articleLomit Patel, Vice President of Growth at IMVU, looks are five key areas in marketing that are ripe for innovation during the coronavirus pandemic. Rea...
View articleTCS CBO's Ashok Pai shows why CMOs need to become agile and leverage cognitive automation in business operations to harnesses digital innovations. Rea...
View articleA primer on the power of Customer Data Platforms (CDP) and marketing’s role in their use. Read More...
View articleAffinity Co-founder and CEO, Ray Zhou, speaks to how AI and technology is helping reshape the way businesses manage relationships. Read More...
View articleCMO of Imagen, Helen Aboagye, discusses why an intuitive digital asset management (DAM) system is essential for today’s agencies. Read More...
View articleBrandwatch CMO Will McInnes discusses the benefits of social listening technology, current trends in martech, and how marketers can best leverage thei...
View articleColorado-based integrated advertising agency, Vladimir Jones, details how they built an automated budget monitor, to better manage their SEM campaign ...
View articleWe spoke with Terminus co-founder Sangram Vajre to learn more about the platform and how an ABM approach is effective at reaching B2B buyers. Read Mor...
View articleFor this guide to influencer marketing platforms Luke Richards chats to Kristy Sammis of the Influencer Marketing Association and CLEVER. Read More...
View articleNow is the time to evaluate new demand-side platforms (DSPs) that can improve your workflows and campaign performance. Here’s why. Read More...
View articleExponea, a Customer Data Platform provider, created a cheat sheet that helps define and clarify three common marketing technologies: CDPs, DMPs and CR...
View articleThis month’s martech company spotlight profiles MPM platform Allocadia, a technology that provides real-time insights into marketing investment perfor...
View articleAscend2 surveyed nearly 300 B2B and B2C marketers about the challenges and priorities they face with their martech stack strategy in the coming year. ...
View articleWe spoke to BlueVenn’s Anthony Botibol about customer trust, the evolution of CDPs, and the key to customer success and retention. Read More...
View articleKBMax's Kevin Jackson shares how CPQ tools allow sales teams to focus more on high-yield activities because their administrative tasks like configurat...
View articleDuda's eBook explains how agencies, digital publishers, host providers, and SaaS platforms can all benefit from partnering with a web design platform....
View articleMike Herrick, Airship’s SVP of Technology, reviews the benefits of a mobile CX platform using Alaska Airlines as an example of top notch customer serv...
View articleWith the marketing industry rapidly moving toward automation, we highlight 10 marketing automation tools every marketer needs to use. Read More...
View articleBBQGuys leverages Vertebrae's interactive 3D and AR commerce solutions to inspire consumer confidence and drive unprecedented engagement, sales, and s...
View articleOne screen for many, Amazon in cars, foldable laptops and Spotify Podcast Ads, are the highlights from this year's CES. Read More...
View articlePopular marketplace in Latin America drove a 30% increase in conversions after optimizing the customer journey. Read More...
View articleCustomer success community platform inSided's CEO Robin van Lieshout, provides the key trends for the SaaS market in 2020. Read More...
View articleChicago-based Cooler Screens, leverages smart screens powered by AI and IoT, to enhance the in-store customer shopping experience at Walgreens. Read M...
View articleBy integrating machine learning along with the emerging technologies in supply chain management, companies can achieve a better understanding of the l...
View articleAs personalization is predictive, machine learning has started playing a central role. Nature Torch's John Ejiofor gives three ways to utilize the tec...
View articleAcoustic CMO Norman Guadagno: Nimble marketing tools and better leveraging of AI and machine learning is key to future proofing your martech stack. Re...
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