Guide: A modular approach to digital experience platforms
Automation

Guide: A modular approach to digital experience platforms

4y Jacqueline Dooley

Guide: A modular approach to digital experience pl...

It’s time to push through the mediocrity of digital transformation. Discover how a modular DX Platform can fuel the next phase of your evolution. Read...

View article
AAA Northeast uses Adobe to put members in the driver’s seat with a personalized digital experience
Automation

AAA Northeast uses Adobe to put members in the driver’s seat with a persona...

4y Jacqueline Dooley

AAA Northeast uses Adobe to put members in the dri...

AAA Northeast’s Permission-Based Digital Experience initiative lead to a 45% increase in new memberships. Read More...

View article
Top seven chatbot platforms and tools available
Chatbots

Top seven chatbot platforms and tools available

4y Kamaljeet Kalsi

Top seven chatbot platforms and tools available

Only 38% of consumers want human interaction when engaging with a brand. We analyzed the top chatbot platforms to help you make an informed decision. ...

View article
Get the latest analysis and reports delivered to your inbox daily
Northgate improves customer engagement with new guidance technology
Chatbots

Northgate improves customer engagement with new guidance technology

4y Mahir Prasad

Northgate improves customer engagement with new gu...

Van rental company Northgate employs Moxie's customer engagement technology to drive growth. Read More...

View article
Martech in product prototyping: Three critical factors
Analytics

Martech in product prototyping: Three critical factors

4y Marie Miguel

Martech in product prototyping: Three critical fac...

It's critical for developers, designers, and marketers to collaborate on product prototyping. Tips to examine user behavior and ensure product-market ...

View article
Chorus.ai unveils industry-first cold call dashboard powered by Conversation Intelligence
AI & Automation

Chorus.ai unveils industry-first cold call dashboard powered by Conversatio...

4y Mahir Prasad

Chorus.ai unveils industry-first cold call dashboa...

Chorus.ai’s Smart Call Disposition now automatically detects cold call results to improve connection rates, drive top of the funnel pipeline and provi...

View article
Airship introduces Airship Journeys for cross-channel experiences for the Mobile Era
Digital Marketing

Airship introduces Airship Journeys for cross-channel experiences for the M...

4y Mahir Prasad

Airship introduces Airship Journeys for cross-chan...

Airship Journeys is designed to help marketers drive simple, effective cross-channel engagements. Read More...

View article
The rise of connected packaging as a marketing channel
Disruptive MarTech

The rise of connected packaging as a marketing channel

6y Davor Sutija

The rise of connected packaging as a marketing cha...

Connected packaging is becoming an increasingly effective marketing channel, bridging physical products to the digital world and influencing consumers...

View article
Influencer marketing: Eight tools to identify, track and analyze your brand's next biggest fan
Acquisition

Influencer marketing: Eight tools to identify, track and analyze your brand...

7y Tereza Litsa

Influencer marketing: Eight tools to identify, tra...

Eight tools to create a successful influencer marketing campaign Read More...

View article
Dark social: Why and how should you be tracking it?
Disruptive MarTech

Dark social: Why and how should you be tracking it?

7y Tereza Litsa

Dark social: Why and how should you be tracking it...

As more and more content is shared over encrypted and private channels, it has become increasingly difficult for marketers to track the origins of tra...

View article
5 cross-platform automation tools to improve your team's efficiency
Automation

5 cross-platform automation tools to improve your team's efficiency

7y Tereza Litsa

5 cross-platform automation tools to improve your ...

Automation tools are important for marketers trying to improve their productivity. Here’s how to save time and streamline your team’s efforts. Read Mo...

View article
Should brands bring their programmatic advertising in-house?
Digital Advertising

Should brands bring their programmatic advertising in-house?

7y Luke Richards

Should brands bring their programmatic advertising...

Over the last few years, the increasing accessibility of programmatic advertising technology has led to a desire for brands to bring their programmati...

View article
Eight tools to measure social media engagement
Disruptive MarTech

Eight tools to measure social media engagement

7y Tereza Litsa

Eight tools to measure social media engagement

Social media engagement can be challenging, but luckily there are many tools to measure it effectively. One of the hardest KPIs in social media market...

View article
What do CMOs need to know about cybersecurity?
Analytics

What do CMOs need to know about cybersecurity?

7y Luke Richards

What do CMOs need to know about cybersecurity?

Cybersecurity is a fundamental consideration for all organizations operating in today’s connected and data-driven world. But while all who work across...

View article
How fashion brand Thread is delivering hyper-personalized emails at scale
AI & Automation

How fashion brand Thread is delivering hyper-personalized emails at scale

7y Chris Camps

How fashion brand Thread is delivering hyper-perso...

Thread are an online-only fashion technology brand with a unique proposition: your own personal stylist, free of charge. But how can a modestly-sized ...

View article
6 tips for building compelling chatbots (even if you're not a programmer)
Chatbots

6 tips for building compelling chatbots (even if you're not a programmer)

7y Marcela De Vivo

6 tips for building compelling chatbots (even if y...

Ever since Facebook Messenger, Kik, Slack, and other messaging platforms gave branded chatbots a digital home, many agree that the bot revolution is n...

View article
4 data types you need to understand the customer journey
Analytics

4 data types you need to understand the customer journey

7y Chris Camps

4 data types you need to understand the customer j...

Understanding the customer journey is essential when you want to attribute accurately and effectively optimize your website. That requires in-depth an...

View article
"The future is here": Industry experts on AR, VR and smart hub marketing
AR & VR

"The future is here": Industry experts on AR, VR and smart hub marketing

7y Tereza Litsa

"The future is here": Industry experts on AR, VR a...

VR and AR, along with smart technology and the Internet of Things, are two of the biggest marketing trends to keep an eye on. So it’s no surprise hat ...

View article
Which industries have the greatest potential for chatbot disruption?
Chatbots

Which industries have the greatest potential for chatbot disruption?

7y Al Roberts

Which industries have the greatest potential for c...

Between SMS and messaging platforms like WhatsApp and Facebook Messenger, billions of people around the world use some form of messaging to communicat...

View article
How are chatbots changing the conversation between marketers and consumers in air travel?
Chatbots

How are chatbots changing the conversation between marketers and consumers ...

7y Rebecca Sentance

How are chatbots changing the conversation between...

Chatbots. Since the surge of hype surrounding this AI-based technology in 2016, there have been untold amounts of speculation about its potential: for...

View article
How to build and organize your sales technology stack
Disruptive MarTech

How to build and organize your sales technology stack

7y Chris Camps

How to build and organize your sales technology st...

Marketing technology has been helping to improve the efficiency and effectiveness of sales teams for many years. But with so many tools now on the mar...

View article
How are brands using virtual reality in their marketing?
AR & VR

How are brands using virtual reality in their marketing?

7y Tereza Litsa

How are brands using virtual reality in their mark...

Brands are already exploring the potential of virtual reality to create an immersive marketing experience. Which brands are using VR in their marketin...

View article
Five big challenges to AI adoption and success
AI & Automation

Five big challenges to AI adoption and success

7y Al Roberts

Five big challenges to AI adoption and success

There are few technologies that companies are more excited about than AI. It has the potential to completely reshape how companies operate across func...

View article
10 online project management tools to improve your team's productivity
Collaboration

10 online project management tools to improve your team's productivity

7y Chris Camps

10 online project management tools to improve your...

Efficiency is a critical part of a productive working environment. Employees saddled with unnecessary emails, meetings, and ‘catch-ups’ are typically ...

View article
6 software integrations to enhance your ecommerce platform
Disruptive MarTech

6 software integrations to enhance your ecommerce platform

7y Chris Camps

6 software integrations to enhance your ecommerce ...

When it comes to selling products online, an ecommerce platform is just the beginning. Here are some software integrations brands should consider. Rea...

View article
How challenger banks are revolutionizing the banking customer experience
Disruptive MarTech

How challenger banks are revolutionizing the banking customer experience

7y Al Roberts

How challenger banks are revolutionizing the banki...

Few industries have proven immune to digital disruption. Even the banking industry is finding itself under siege from startups which, while nowhere ne...

View article
How to choose the best CMS for your business
Content

How to choose the best CMS for your business

7y Tereza Litsa

How to choose the best CMS for your business

Choosing the right Content Management System for your business can be overwhelming. The abundance of options and dizzying choice of features can make ...

View article
1 3 4 5 6 7 30