Previously available exclusively to some of its biggest ad clients, Facebook will soon make Advanced Measurement available to all advertisers through the Facebook Business Manager interface that advertisers use to manage their ad accounts.
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This article explores how the rise of autonomous vehicles will permanently change the global ad industry by heralding the demise of outdoor display ads and generating substantial new revenue streams for mobile app brands.
Vibrant Media, which describes itself as the ‘original native ad company’, recently billed its billionth dollar, 16 years after launching from London’s ... read more
Cindy Gustafson, managing director of Invention Studio at Mindshare, shares her thoughts on adaptive marketing and how brands can move at the speed of the culture.
Brand strategies used across various channels, especially digital and linear TV, have long focused on grabbing attention with “over the top” tactics: ... read more
In June travel site traffic rose 9 percent according to comScore.