Is SMS marketing still relevant in 2017?
It’s a channel with a host of potential benefits, but SMS marketing has fallen out of fashion somewhat recently with marketers in the US and Europe, prompting the question: is SMS still relevant?
Trends
How retailers and brands responded to Amazon Prime Day
This week, Amazon held its third-annual Prime Day, a shopping holiday that the retail giant created and has turned into one of the biggest sales days of the year. But not all retailers were content to sit idly and watch it happen. Here's how some of them responded.
Amazon is changing the future of shopping by reshaping the customer experience
When talking about the huge disruption that is taking place in retail markets today, Amazon is often singled out as the culprit. But Amazon's success isn't simply the result of the company's scale and pricing power. In a growing number of markets, it's becoming clear that Amazon is managing to fundamentally reshape customer experiences.
The battle for retail (or why Amazon acquired Whole Foods)
Retail is at war. On one side sit historic brick-and-mortar stores, built from the ground up to become titans of industry. On the other, ecommerce insurgents brandish low prices, greater convenience and a digital-first marketing strategy. Both are fighting for that precious middle ground between physical and digital. But who will be the victor?
Why AR is a better investment for brands than VR
Companies large and small are increasingly exploring and experimenting with augmented reality (AR) and virtual reality (VR). Both are emerging technologies with numerous possibilities for creative marketing and advertising; but which is the better investment for brands?
6 KPIs you need to measure your account-based marketing campaign
Account-based marketing (ABM) is gathering steam as a B2B marketing strategy. New technology has enabled businesses to identify, target and advertise to potential clients in more specific ways than ever before. But measurement and attribution isn't as easy as you might think.
What key opportunities does Meeker’s report highlight for marketers in China?
Mary Meeker's annual Internet Trends Report is one of the most highly-anticipated presentations in our industry, and this year a significant section focused on the trends shaping the internet and the digital economy in China. What opportunities does it highlight for marketers looking to capitalize on this huge potential growth area?
Influencing the customer journey is just as important as understanding it
For years, marketers have scrutinized every aspect of the customer journey--but it is becoming increasingly apparent that just understanding it isn't enough. Here's how technology is enabling marketers to go from understanding to influencing their customers' journeys.
Diving into data, distribution and digital at the ClickZ Intelligence Roundtable
The first ClickZ Intelligence Roundtable kicked off last week, bringing together six senior brand-side marketers to discuss key issues in marketing and advertising.
7 things everyone forgets to ask their email marketing vendor
At times, selecting an email marketing vendor can feel like walking around a Moroccan souk. Display a slight interest and providers will descend on you from all angles, promising you the world in a language you don’t fully understand. So how can you cut through the noise and find out who can deliver?
