Seven ways to future-proof your digital strategy
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
Trends
How can chief marketing officers use disruption to stay ahead?
Chief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an ... read more
How artificial intelligence drives more effective advertising campaigns
Artificial intelligence (AI) is no longer a futuristic concept, it’s a staple of today. From virtual personal assistants like Siri and Cortana, ... read more
What Is ID and Verification and why is it such an integral part of digital life?
Identity and verification (ID&V) are two closely linked concepts that play an increasingly critical role in consumers’ day-to-day lives. Identification systems use ... read more
How mobile is transforming the restaurant order and delivery business
A tale of two approaches: 1. let customers choose between mobile web and app; 2. block the mobile web service, to force app downloads.
Instrumental aims to change influencer discovery with DSCVRY.team
Influencer discovery is set to become easier with the launch of DSCVRY.team, a discovery division by Instrumental.
Ofcom dives into ‘digital detox’ data in new report
The 2016 Communications Market Report from Ofcom has shed some fresh light on the latest behavioural trends of UK consumers and how ... read more
Down the rabbit hole: the anatomy of an experience-led business
Digital transformation is a phrase that pops up in corporate mission statements and makes for interesting debates around the office coffee dispenser.
What do the jobs of the future look like in an AI world?
In the 'future' will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn't, says Edelman Digital's Gavin Coombes.
How can you persuade ad block users to turn them off?
As more and more users turn to ad blockers, is there a way publishers can convince them to turn them off? The ... read more
