The advertising industry, like many other industries, is abuzz about “AI” and “machine learning”. This post covers some of the most promising aspects of the technology, some things to watch for, and finally what that means for your media plans.
The last few years have seen the rise of cutting-edge new technologies with exciting possibilities for marketing and advertising. With a limited budget to allocate, where are marketers investing their spend for 2017 and beyond?
George Levin is the CEO and co-founder of GetIntent. ClickZ caught up with him to ask about his work in adtech, the adoption of programmatic in the advertising industry, and his advice for anyone looking to work in digital.
The way we consume news is evolving. More than ever, we’re using digital devices to scan daily headlines or read more in-depth pieces from our favourite writers. The popularity of mobile news is undeniable, but what impact is it having on other news sources?
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.
What does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Digital Advertising Breakfast in London.
New Top-Level Domains (TLDs) have become more popular in the last couple of years, so here’s everything you need to know about them.
The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing importance of technology for marketing teams.
There will be an estimated 20.8 billion connected devices in the world (up from the current figure of 6.4 billion), the advent of 5G represents an enormous opportunity within the world of mobile.
If your business is ready to improve its customer experience in 2017, here are our suggestions on the methods to focus on.