Why short form video is so popular
Video

Why short form video is so popular

4m ClickZ News Staff

Why short form video is so popular

The rise of short-form video content is not merely a fad; it is a transformative force that is here to stay. Embracing this trend and harnessing its p...

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Maximize your video SEO in 2023: Proven strategies for success
SEO

Maximize your video SEO in 2023: Proven strategies for success

1y Benjamin Broomfield

Maximize your video SEO in 2023: Proven strategies...

A fresh take on the best practices for video content, common SEO mistakes, the impact of video on a brand’s broader strategy, and more Read More...

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Paying for Attention: How to measure and maximize the stickiness of your video creative
Content & Experience

Paying for Attention: How to measure and maximize the stickiness of your vi...

2y Kira Henson

Paying for Attention: How to measure and maximize ...

Video advertisers are digging deeper to understand the value and impact of their video buys. It is no longer enough to speak about efficient reach wit...

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TV or not TV? That is the question: Insights on World Television Day
Digital Advertising

TV or not TV? That is the question: Insights on World Television Day

4y Alex Zakrevsky

TV or not TV? That is the question: Insights on Wo...

Alex Zakrevsky, CEO of Allroll, reflects on some of the most curious TV-related metamorphoses on the annual World Television Day. Read More...

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How to convert passive screen-scrollers into customers using video
Digital Marketing

How to convert passive screen-scrollers into customers using video

4y Maarten Boon

How to convert passive screen-scrollers into custo...

Bynder’s Maarten Boon suggests using these video marketing strategies to meet content demands and avoid creative burnout. Read More...

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Americans spent over 123 billion minutes streaming video content in just one week
Digital Marketing

Americans spent over 123 billion minutes streaming video content in just on...

4y Jacqueline Dooley

Americans spent over 123 billion minutes streaming...

Nielsen releases eye-opening statistics about the trends in the streaming video landscape including a spike in viewership of ad-supported streaming. R...

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CTV advertising remains on the rise with new opportunities for Roku channel owners
Digital Advertising

CTV advertising remains on the rise with new opportunities for Roku channel...

4y Alex Zakrevsky

CTV advertising remains on the rise with new oppor...

The advertising sector hasn't seen a year as challenging as 2020 since the Great Recession of 2008. However, digital video, especially Connected TV (C...

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The pivot to video is back, and that’s a good thing for innovation
Digital Marketing

The pivot to video is back, and that’s a good thing for innovation

4y Arthur Mamedov

The pivot to video is back, and that’s a good thin...

Arthur Mamedov, COO of TheSoul Publishing, asserts that we’re in the midst of pivot to video 2.0, and why this time it will be a positive move forward...

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Adapting to the new normal: Video content strategy after COVID-19
Digital Marketing

Adapting to the new normal: Video content strategy after COVID-19

4y Daniel Glickman

Adapting to the new normal: Video content strategy...

Wave.video's CMO Daniel Glickman shows how marketers must adapt their video content strategy to fit the 'new normal' post COVID-19. Read More...

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Let’s build your B2B video marketing strategy based on these examples
Digital Marketing

Let’s build your B2B video marketing strategy based on these examples

4y Kateryna Novatska

Let’s build your B2B video marketing strategy base...

As the importance of video for marketing grows, we look at how B2B brands must prepare for the digital world dominated by video content. Read More...

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A definitive guide to video marketing 2020: Stats, strategies, and challenges
Digital Marketing

A definitive guide to video marketing 2020: Stats, strategies, and challeng...

4y Ivan Guzenko

A definitive guide to video marketing 2020: Stats,...

CEO of SmartyAds, Ivan Guzenko shares eye-opening revelations on video marketing. He shares lots of interesting statistics and video marketing strateg...

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How Idomoo's personalized video platform helps marketers engage customers
Digital Advertising

How Idomoo's personalized video platform helps marketers engage customers

4y Jacqueline Dooley

How Idomoo's personalized video platform helps mar...

Danny Kalish, CTO at Idomoo, discusses how personalized video is creating top-notch customer experiences for companies like Adidas, BT and Cadbury. Re...

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How video storytelling and mobile have transformed Shell’s corporate marketing
Mobile

How video storytelling and mobile have transformed Shell’s corporate market...

7y Andy Favell

How video storytelling and mobile have transformed...

Shell has switched its corporate marketing from 80% traditional advertising to 85% digital media, and has stopped blowing its own trumpet in order to ...

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Will the downfall of PewDiePie hurt YouTube, influencer marketing?
Content

Will the downfall of PewDiePie hurt YouTube, influencer marketing?

7y Al Roberts

Will the downfall of PewDiePie hurt YouTube, influ...

27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm. Read More...

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How to build a successful digital video strategy in 2017
Marketing

How to build a successful digital video strategy in 2017

7y Tereza Litsa

How to build a successful digital video strategy i...

The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to cons...

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YouTube adds new ad targeting features
Display Advertising

YouTube adds new ad targeting features

7y Al Roberts

YouTube adds new ad targeting features

Google is giving advertisers new ways to target users on YouTube. Read More...

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Four marketing pillars to build a business as strong as the Parthenon
Paid Search

Four marketing pillars to build a business as strong as the Parthenon

7y Scott Wilson

Four marketing pillars to build a business as stro...

Dating back to Ancient Greece and Egypt, monumental structures have relied on the strength of stone pillars, working together to support an immense am...

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Don’t think twice about doing video on social media
Social

Don’t think twice about doing video on social media

7y Bob Cargill

Don’t think twice about doing video on social medi...

If your responsibilities have anything to do with marketing, advertising, PR or social media, you can’t afford to be camera-shy in this day and age. R...

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Q&A: ON24's Mark Bornstein on how to make marketing webinars that rock
Content

Q&A: ON24's Mark Bornstein on how to make marketing webinars that rock

8y Rebecca Sentance

Q&A: ON24's Mark Bornstein on how to make mark...

With so many webinars out there, how can marketers make sure theirs is the one that really stands out? ClickZ sat down with Mark Bornstein, VP of Cont...

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John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads Of 2016
Acquisition

John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads Of 2016

8y Christopher Ratcliff

John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads...

Retailer Tops Unruly’s Annual Top 20; List Features Creatives From 10 Different Countries Read More...

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Walgreens turns to Pinterest video ads to promote "small gifting"
Acquisition

Walgreens turns to Pinterest video ads to promote "small gifting"

8y Al Roberts

Walgreens turns to Pinterest video ads to promote ...

While it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hoping that this year it ca...

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Google acquires FameBit to cash in on YouTube branded content
Content

Google acquires FameBit to cash in on YouTube branded content

8y Al Roberts

Google acquires FameBit to cash in on YouTube bran...

Yesterday, Google announced that it is acquiring FameBit, an influencer marketing platform. The startup, which was founded in 2013, helps brands conne...

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Is Twitter's NFL live streaming a success?
Media

Is Twitter's NFL live streaming a success?

8y Al Roberts

Is Twitter's NFL live streaming a success?

Having lost ground to rivals like Facebook, Instagram and Snapchat, Twitter has been investing heavily in live streaming, and one of its markets of pr...

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New creative opportunities on Facebook for a video-first world
Media

New creative opportunities on Facebook for a video-first world

8y Tereza Litsa

New creative opportunities on Facebook for a video...

Video consumption keeps increasing and Facebook is serious about a video-first world, encouraging us all to explore its full potential. Ian Crocombe, ...

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12 video SEO tips to help improve your search rankings
Search

12 video SEO tips to help improve your search rankings

8y Tereza Litsa

12 video SEO tips to help improve your search rank...

Video content has skyrocketed over the past few years, and therefore it’s time to examine how adding SEO to your videos can impact rankings. Read More...

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How can you make your videos rank better on YouTube?
Search

How can you make your videos rank better on YouTube?

8y Graham Charlton

How can you make your videos rank better on YouTub...

With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect.  However, the sheer...

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Five of the biggest video marketing trends from 2016
Marketing

Five of the biggest video marketing trends from 2016

8y Tereza Litsa

Five of the biggest video marketing trends from 20...

There’s a significant increase of video content this year, and as it still hasn’t reached its peak, we’re analysing the most popular video marketing t...

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