Shell has switched its corporate marketing from 80% traditional advertising to 85% digital media, and has stopped blowing its own trumpet in order to focus on telling video-led stories about the alternative energy start-ups it helps.
27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.
Google is giving advertisers new ways to target users on YouTube.
Dating back to Ancient Greece and Egypt, monumental structures have relied on the strength of stone pillars, working together to support an immense amount of weight and pressure.
If your responsibilities have anything to do with marketing, advertising, PR or social media, you can’t afford to be camera-shy in this day and age.
With so many webinars out there, how can marketers make sure theirs is the one that really stands out? ClickZ sat down with Mark Bornstein, VP of Content Marketing for ON24, to find out the secrets behind making the biggest impact with your webinar.
Retailer Tops Unruly’s Annual Top 20; List Features Creatives From 10 Different Countries
While it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hoping that this year it can be the first place consumers turn for inexpensive gifts like wine, candles and small toys.
Yesterday, Google announced that it is acquiring FameBit, an influencer marketing platform. The startup, which was founded in 2013, helps brands connect with ... read more
Advances in AI and predictive analytics will have ramifications beyond business’s technological capabilities. Organizations will face new challenges in terms of skills, implementation and more. How can marketers prepare for change?
With proponents in almost every industry considering its revolutionary potential, AI looks set to change marketing forever. But what can marketers do to access the benefits now?
Few industries have proven immune to digital disruption. Even the banking industry is finding itself under siege from startups which, while nowhere near as big, powerful and rich as their entrenched competition, are finding success by revolutionizing the banking customer experience. Here are some of the ways they’re doing it.
YouTube has decided to join the messaging trend with an in-app chatting service, allowing users to start a conversation directly through YouTube’s mobile app. How can brands take advantage of the new social approach?
