Shell has switched its corporate marketing from 80% traditional advertising to 85% digital media, and has stopped blowing its own trumpet in order to focus on telling video-led stories about the alternative energy start-ups it helps.
27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.
Google is giving advertisers new ways to target users on YouTube.
Dating back to Ancient Greece and Egypt, monumental structures have relied on the strength of stone pillars, working together to support an immense amount of weight and pressure.
If your responsibilities have anything to do with marketing, advertising, PR or social media, you can’t afford to be camera-shy in this day and age.
With so many webinars out there, how can marketers make sure theirs is the one that really stands out? ClickZ sat down with Mark Bornstein, VP of Content Marketing for ON24, to find out the secrets behind making the biggest impact with your webinar.
Retailer Tops Unruly’s Annual Top 20; List Features Creatives From 10 Different Countries
While it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hoping that this year it can be the first place consumers turn for inexpensive gifts like wine, candles and small toys.
Yesterday, Google announced that it is acquiring FameBit, an influencer marketing platform. The startup, which was founded in 2013, helps brands connect with ... read more
For ecommerce businesses, your website’s customer journey is critical to your success. So how can you make sure it is optimized for maximum conversion?
Big banks might have been too big to fail, but they’re not too big to be disrupted. Fueled by a fintech revolution in every corner of the financial services market, challenger banks are taking aim at the customer bases of their larger competitors. Here’s how traditional banks are fighting back and attempting to convince their customers to stay put.
Amazon’s star is in the ascendancy, thanks to the company’s ability to evolve along with customers’ behaviors and expectations. As ecommerce grows in nontraditional categories, it’s more crucial than ever for marketers to have an Amazon strategy.
The advent of 5G has the potential to be massive for marketers. When it does hit, mobile download speeds are expected to average 100mbps, and latency will drop to near zero. Here’s a sample of the ways in which 5G is set to change the game for the media industry, and marketing more broadly.
