How brands like BMW, GEICO and Lenovo create video content for the "skipping" generation
Acquisition

How brands like BMW, GEICO and Lenovo create video content for the "skippin...

8y Sophie Loras

How brands like BMW, GEICO and Lenovo create video...

Breaking down the winning formulas of top YouTube Leaderboard advertisements offers useful tips for marketers when creating engaging and shareable vid...

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How Jamie Oliver used video storytelling with FoodTube
Events

How Jamie Oliver used video storytelling with FoodTube

8y Tereza Litsa

How Jamie Oliver used video storytelling with Food...

Richard Herd attended our Shift London event to discuss how video content can increase engagement on digital platforms and the way FoodTube has adapte...

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How to use emotions to create viral, shareable video content
Asia

How to use emotions to create viral, shareable video content

8y Sophie Loras

How to use emotions to create viral, shareable vid...

What makes great video content and how can brands ensure it reaches the right audience? Read More...

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10 ways brands can use Facebook Live
Social

10 ways brands can use Facebook Live

8y Bob Cargill

10 ways brands can use Facebook Live

It was only a matter of time. On the heels of Periscope’s wildly successful run as pretty much the only game in town over the course of the last year ...

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Why immersive video is the new digital marketing reality
Media

Why immersive video is the new digital marketing reality

8y Tessa Wegert

Why immersive video is the new digital marketing r...

Immersive video is unarguably the next best thing to seeing a product in person, and that’s too good for brands to pass up. The medium isn’...

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How to use visual social media. Part two: Tumblr and Snapchat
Content

How to use visual social media. Part two: Tumblr and Snapchat

8y Rebecca Sentance

How to use visual social media. Part two: Tumblr a...

Visual content in all its forms has become the driving trend online, as improvements in technology and bandwidth push the boundaries of what can be do...

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Ads of the week: Brands celebrate at the Oscars
Acquisition

Ads of the week: Brands celebrate at the Oscars

8y Sophie Loras

Ads of the week: Brands celebrate at the Oscars

It was show time this week for brands like Kohl's, Android, Cadillac and Samsung as they celebrated at the Oscars on Sunday night. Read More...

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The newest 'Tower of Babel': digital video advertising
Insights

The newest 'Tower of Babel': digital video advertising

8y Anna Bager

The newest 'Tower of Babel': digital video adverti...

Why does it matter if we use words appropriately in terms of context and meaning? Who’s to say that an apple isn’t the same as a screwdriver or a ligh...

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Four keys to exceeding your goals with programmatic video
Media

Four keys to exceeding your goals with programmatic video

8y John Peragine

Four keys to exceeding your goals with programmati...

Digital video is a massive and growing opportunity. One hundred million U.S. internet users watch online video every day, and online video now account...

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Better visual marketing in eight easy steps
Marketing

Better visual marketing in eight easy steps

8y Tessa Wegert

Better visual marketing in eight easy steps

Understanding the value of a quality visual marketing strategy is essential for digital advertising success. Read More...

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YouTube's top 10 most popular ads of 2015
Video

YouTube's top 10 most popular ads of 2015

8y Leighann Morris

YouTube's top 10 most popular ads of 2015

YouTube's top 10 ads of 2015 are out, and - as predicted - many of the winners are Christmas themed. John Lewis not only takes the top spot, but featu...

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Tweets of the week: #CES2016 and #Twitter10K take over
Social

Tweets of the week: #CES2016 and #Twitter10K take over

8y Yuyu Chen

Tweets of the week: #CES2016 and #Twitter10K take ...

This week Twitter was riddled with technology innovations at the 2016 International Consumer Electronics Show, as well as discussions on the platform'...

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15 best Vines of 2015
Acquisition

15 best Vines of 2015

8y Christopher Ratcliff

15 best Vines of 2015

Vine has taken a bit of a back seat to Instagram’s video functionality of late. Brands seem to prefer the longer format available to Instagram users (...

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Watch: "I'm Ronnie Pickering"
Video

Watch: "I'm Ronnie Pickering"

9y Leighann Morris

Watch: "I'm Ronnie Pickering"

What's top of the viral video charts this week? Ronnie Picking has become a social media sensation after a motorcyclist’s video of a road rage inciden...

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Who are YouTube’s ‘brightest stars’ of 2015?
Insights

Who are YouTube’s ‘brightest stars’ of 2015?

9y Leighann Morris

Who are YouTube’s ‘brightest stars’ of 2015?

YouTube has previously chosen to spotlight channels such as Zoeella, VICE News, and the SlowMoGuys, turning them into household names. Who are this ye...

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Watch: Cassetteboy vs David Cameron, Gettin' Piggy With It
Video

Watch: Cassetteboy vs David Cameron, Gettin' Piggy With It

9y Leighann Morris

Watch: Cassetteboy vs David Cameron, Gettin' Piggy...

This week has been all about #PigGate and David Cameron's unfortunate secret has not gone unnoticed by our favourite cultural commentator Cassetteboy....

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Watch: Two kayakers having a very close call
Video

Watch: Two kayakers having a very close call

9y Lucinda Beeman

Watch: Two kayakers having a very close call

This video of a humpback whale getting way too close for comfort was a must-see this week. Read More...

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Energy Online ad pranks salespeople
Video

Energy Online ad pranks salespeople

9y George Carey

Energy Online ad pranks salespeople

The latest ad from Kiwi utilities retailer Energy Online plays an ingenious prank on those pesky door-to-door energy salespeople we all love to hate. ...

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Watch: Justin Timberlake does Beyoncé
Video

Watch: Justin Timberlake does Beyoncé

9y Leighann Morris

Watch: Justin Timberlake does Beyoncé

Topping the viral video chart this week is Justin Timberlake and Jimmy Fallon breaking out into an impromptu dance to Beyoncé's 'Single Ladies'. Read ...

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Ad of the week: Beats by Dre presents Serena Williams, Rise
Acquisition

Ad of the week: Beats by Dre presents Serena Williams, Rise

9y Leighann Morris

Ad of the week: Beats by Dre presents Serena Willi...

The who, what and why of our ad of the week. This week, we love Serena Williams' role in Beats by Dre's latest campaign. Read More...

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Watch: One Direction, Dear World Leaders
Video

Watch: One Direction, Dear World Leaders

9y Leighann Morris

Watch: One Direction, Dear World Leaders

Sitting at the top of the viral video chart this week is One Direction's introductory video for action/1D, which shows a compilation of fan videos and...

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How has Google's logo evolved over time?
Video

How has Google's logo evolved over time?

9y Leighann Morris

How has Google's logo evolved over time?

Google just released their new sleek logo design. How does it compare to the last seventeen years of logos? Watch the brand evolve over time in Google...

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What would Reddit have looked like in the '80s?
Video

What would Reddit have looked like in the '80s?

9y Leighann Morris

What would Reddit have looked like in the '80s?

What would Reddit have looked like in an era of sweatpants and hairspray? There's a floppy disk involved. Read More...

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Watch: Taylor Swift & Lisa Kudrow, Smelly Cat
Video

Watch: Taylor Swift & Lisa Kudrow, Smelly Cat

9y Leighann Morris

Watch: Taylor Swift & Lisa Kudrow, Smelly Cat

Topping the viral video chart this week is Taylor Swift's duet with Friends star Lisa Kudrow. The pair sang Pheobe's signature tune Smelly Cat togethe...

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Pepsi Max 'Friend Finder' campaign appeals to festival-goers
Acquisition

Pepsi Max 'Friend Finder' campaign appeals to festival-goers

9y Leighann Morris

Pepsi Max 'Friend Finder' campaign appeals to fest...

How can brands appeal to millennials? Take a leaf out of Pepsi Max's book, and offer festival-goers a drone to find their lost friends. Read More...

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Happy 20th birthday Windows '95!
Video

Happy 20th birthday Windows '95!

9y Leighann Morris

Happy 20th birthday Windows '95!

1995: Bill Gates launches Windows ‘95, aiming to convince every office in the world that they need it. What was the best way to do this? Hire Friends ...

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Ad of the week: John Lewis, Tiny Dancer
Video

Ad of the week: John Lewis, Tiny Dancer

9y Leighann Morris

Ad of the week: John Lewis, Tiny Dancer

What’s not to love about this young girl enthusiastically dancing around her house to Elton John’s ‘Tiny Dancer’? Read More...

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