Why advertising is broken and how technology will unleash our creativity: The ClickZ Podcast with Tom Goodwin

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Episode 20 with Tom Goodwin

Why advertising is broken and how technology will unleash our creativity

In this episode, Tim Flagg joins Tom Goodwin, EVP, Head of Innovation at Zenith Media to take a look at the state of advertising and ask, does advertising have a future?

Along the way, they discuss everything from online banks and data privacy to personalization, tracking and how technology should be making the industry more creative.

 

About Tom Goodwin

Tom Goodwin is the EVP of Innovation at Zenith Media, his role is to understand new technology, behaviours and platforms and ideate and implement solutions for clients that take advantage of the new opportunities these make possible. Tom’s focus is leading the innovation and content wing within Zenith, unleashing the power of emerging platforms, content marketing, influencer programs, and new media and devices to product robust business results.

An industry provocateur and commentator on the future of marketing and business, he’s a columnist for the Guardian, TechCrunch and Forbes and frequent contributor to GQ, Ad Age, Wired, Ad Week, Inc, MediaPost and Digiday.

Voted the #1 voice in Marketing by LinkedIn with more than 265,00 followers on the platform, Tom is also one of 30 people to follow on Twitter according to Business Insider and one of the top two people in Advertising to follow by FastCompany.

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