amp
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceUntil recently, skincare and makeup operated as two distinct categories. One addressed long term care. The other focused on short term aesthetic chang...
View articleSeasonal campaigns are under more scrutiny than ever. Using McDonald’s and Asda’s Grinch takeovers as live case studies, we dig into how leading brand...
View articleAmazon • 5 Star Theater What it is Amazon brought back its 5 Star Theater idea for the holidays. Benedict Cumberbatch performs real customer reviews o...
View articleAs rising CAC pressures collide with growing brand investment, full-funnel measurement has become the defining challenge for modern DTC leaders. Ahead...
View articleBeauty brands have spent years refining formulations and digital presence. Now, the next shift in product performance is happening through something f...
View articleBeauty marketing once depended on high-production content and curated influencer campaigns. Those tactics may still create visibility, but they no lon...
View articleGoogle’s Performance Max is changing the way we think about paid media. It is powerful, automated and highly effective. But if you want to get the ver...
View articleA fast-moving beauty market demands more than great content, it demands clarity. At Beauty Connect Vegas, founders, operators, and retail leaders agre...
View article