More NewsCONE Interactive Launches Marketing Campaign For Tripod

CONE Interactive Launches Marketing Campaign For Tripod

CONE Interactive in New York City launched a marketing campaign for Tripod , a wholly owned community-site subsidiary of Lycos.

CONE Interactive in New York City launched a marketing campaign for Tripod, a wholly owned community-site subsidiary of Lycos.

The program combines outdoor advertising with online marketing to encourage online users to join Tripod and create personal home pages. Billings were not disclosed.

The campaign centers around the theme of “Leave Your Mark,” focusing on personal home pages as an ideal way to express personal interests. The campaign will run from June through August with a heavy concentration in the New York and San Francisco markets. The Web presence for the campaign is online at mark.tripod.com.

The outdoor component of the program employs posters and flyers as well as a Tripod-branded ice cream truck that travels to high-profile events giving away free lemonade and iced coffee. The truck will also be taking photographs with a digital camera that consumers can put on their new Tripod home page.

For the online portion of the program, CONE developed a strategy that is a mix of targeted and mass-market audiences.

Also, in conjunction with The Gate, the campaign will carry over to an Oakland A’s stadium event promotion as well as to radio announcements. The program includes a full page print advertisement in Marvel’s comics and location promotions in Marvel’s restaurants in California.

CONE selected Stein Rogan + Partners, New York, as its creative partner for the campaign.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

2w Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

8m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts