Every marketer who has stared at a dashboard has quietly wondered the same thing. Is this number real? Does it reflect what actually caused that sale,...
View articleThe modern shopper does not follow a funnel. She watches a TikTok, compares prices on Amazon, checks her Sephora loyalty balance, and buys in store. S...
View articleThe marketing funnel that e-commerce was built on is a decade-old agreement between brands and consumers. Brands pay for attention, consumers click th...
View articleMost retailers say they are customer-centric. Very few of them can tell you exactly what that costs. At REI, the price is quantifiable. It means holdi...
View articleA Q&A with McCall Milligan, Head of Data Science at Fospha, on building the trust layer that makes measurement actually useful Every marketer has ...
View articleWhen eTail Palm Springs convened in February 2025, the mood was cautious optimism. AI dominated almost every stage and hallway conversation, but the q...
View articleFor two decades, marketing invested in being findable. But as shopping moves inside AI conversations, the question facing senior marketers has changed...
View articleMarketing teams are being reshaped by fluid shopping behavior, tighter budgets, and the collapse of the traditional funnel. In this conversation, Cour...
View articleCharlie Clark, Founder of Minty Digital explains why SEO fundamentals still underpin both traditional and AI search visibility, even as zero-click beh...
View articleAt NRF 2026, the signal was clear: AI is rewriting discovery, but the brands that win will be the ones that keep the customer promise, online, in-stor...
View articleShoptalk returns to Vegas March 24–26, and the early speaker lineup is a clear signal: retail media is maturing fast, discovery is shifting again, and...
View articleAt NRF 2026, Ralph Lauren and Microsoft shared how "Ask Ralph" brings brand heritage into conversational commerce, and what it teaches marketers about...
View articleNRF 2026 Visionary award winner Fran Horowitz shares how humility, customer listening, and team autonomy powered Abercrombie’s turnaround and what com...
View articleAs AI reshapes commerce, REI’s CEO - Mary Beth Laughton, argues that trust and human expertise, not technology, will define the next era of retail. Re...
View articleIn-store retail media is no longer a “does it work?” question. It’s a “can you operate it?” question. At NRF, leaders from CVS, Loblaw, and STRATACACH...
View articleFanatics and Dick’s Sporting Goods are taking opposite paths, one digital, one physical, but their retail marketing strategy is built on the same idea...
View articleAgentic commerce and GEO are coming fast, but JD Sports argues the real advantage is operational: clean data and order management that keeps the custo...
View articleAt NRF'26, Google introduced UCP for agentic commerce while Walmart unveiled agent-led shopping in Gemini. Discover what Sundar Pichai (Google, CEO) a...
View articleAt an NRF session, Dhruv Grewal shared results from a four-year study of 237 in-store digital signage campaigns using randomized A B testing and 30 mi...
View articleFor much of the past decade, beauty marketing rewarded speed. Faster launches, faster content cycles, faster feedback loops… That model is losin...
View articleCES 2026 is less about “AI everywhere” and more about AI that actually works in real workflows. Here’s what marketers should take from the show so far...
View articleSenior marketers are entering 2026 with rising pressure to personalize at scale, unify customer data, and prove ROI across every channel. In this excl...
View articleAs Gen Z reshapes the beauty landscape, Camelia Beauty Co Founder and Co CEO Christina Kao shares what brands must get right in 2026. From rapid innov...
View articleLongchamp • Paris Vertigo What it isLongchamp released Paris Vertigo, a cinematic brand film created by Obsidian that reimagines Paris through a fully...
View articleClickZ sat down with Row House and Fitizens founder Debra Strougo to explore the strategies, customer shifts, and partnership models that will define ...
View articleIf 2024 was the year of AI anxiety, 2025 was the year of the “Great Collapse”. Not of the market, but of the marketing funnel itself. As we close the ...
View articleFacebook ads are entering a completely new era. It doesn’t matter whether you’re a small brand or a long-time giant, what’s happening right now is lev...
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