At ShopTalk Fall, Panty Promise founder Jessica Krupa shared six lessons in building a wellness-first brand from solving overlooked hea...
View articleAt ShopTalk Fall, American Eagle’s Uttam Kumar explained how agile engineering, omnichannel consistency, and AI-driven personalisation are reshaping e...
View articleAt ShopTalk Fall, Shop LC’s Francesca Kennedy explained how authenticity and impact, from 55 million meals donated to monthly community...
View articleAt ShopTalk Fall, V’s Barbershop COO Emily Hutcheson-Brown explained why authenticity is the brand’s advantage and why AI must never re...
View articleAt ShopTalk Fall, Happy V’s Head of Growth, Morgan Decker, shared why simplification, self-built measurement systems, and disciplined TikTok testing a...
View articleAt ShopTalk Fall, leaders from Caruso, Wayfair, and American Girl explained how physical stores drive conversion through memory-making, brand immersio...
View articleSonia Omar February 07, 2025 • Estimated Reading Time: 3 minutes Disclaimer: Unofficially CES… Read More...
View articleThank you for following Unofficially CES, your trusted media coverage of CES 2025! January 28, 2025 • Estimated Reading Time: 5 minutes Disclaimer: ...
View articleSemcasting’s Cookieless Future: Tackling Identity Resolution and Privacy Challenges with Cutting-Edge Data Solutions Tamara Karsten January 24, 2025 •...
View articleAt CES 2025, Mark Myers from iSpot.tv revealed how AI and data-driven video measurement are transforming ad campaigns for brands across TV, streaming,...
View articleSonia Omar January 22, 2025 • Estimated Reading Time: 6 minutes Disclaimer: Unofficially CES is an independent publication and is not affiliated with...
View articleAnna Peggram January 21, 2025 • Estimated Reading Time: 5 minutes Disclaimer: Unofficially CES is an independent publication and is not affiliated wi...
View articleWhy last click attribution could cost retailers their biggest sales season Zihan Lyu September 17, 2025 Hi there, It’s the final day at eTail Con...
View articleAt eTail Connect West, marketing leaders debated how to measure impact in an omnichannel world. From last-click bias to the upper-funne...
View articleWhat to watch today and where to focus your time. Zihan Lyu September 16, 2025 Hi there, Day 2 at eTail Connect West is here and… Read Mor...
View articleHere's what's shaping Day 1 Zihan Lyu September 15, 2025 Hi there, eTail Connect West kicks off today in San Diego with leaders from reta...
View articleHere’s your 24-hour guide to making it count in San Diego Zihan Lyu September 14, 2025 Hi there, eTail Connect West opens its doors tomorrow and&...
View articleFrom MaryRuth's to Fospha, here’s who’s taking the stage at eTail Connect West Zihan Lyu September 07, 2025 Hi there, The countdown is on. As...
View articleSix themes emerged, guiding how brands should strategize for the future Zihan Lyu June 10, 2025 Hi there! The Lead Summit has ended – but the&hel...
View articleAt Lead Summit, retail leaders offered a candid reckoning with what inclusive hiring really means and why it’s now a business imperative, not a values...
View articleFrom gladiator products to $2M livestreams, Canvas Beauty and Pure Daily Care reveal how to win on TikTok Shop without following a template. Mairi-Cla...
View articleAt Lead Summit, Olaplex’s VP of Brand.com Alexandra Alessi shared how the team rebuilt their digital experience from the inside out simplifying naviga...
View articleThe plays that actually moved the needle — and the tool marketers kept bringing up Zihan Lyu June 01, 2025 Hi there! From MAC leaking its…...
View articleAt Lead Summit, two of the company’s senior leaders explain how AI is being integrated across functions, from finance to frontline teams, and why curi...
View articleWhat do YouTube creators and the CEO of one of the biggest influencer agencies think about the future of brand partnerships? At POSSIBLE 2025, Haley K...
View articleAt POSSIBLE 2025, Target, Unilever, and Lego shared how retail media is becoming an experience in itself blending in-store moments, digital activation...
View articleAt POSSIBLE 2025, Bobbi Brown shared how she built two iconic brands by leading with clarity, trusting her instincts, and designing everything from co...
View articleAt POSSIBLE 2025, Kellanova and Walmart Connect shared how a craving-driven campaign helped drive 25% new-to-brand growth and changed how retail media...
View articleAt POSSIBLE 2025, leaders from Hugo Boss, Moët Hennessy, and Small World shared how the luxury playbook is being rewritten with tone, talent, and cre...
View articleAt POSSIBLE 2025, leaders from Albertsons and Mondelez shared how to make retail media networks work not by simplifying the market, but by simplifying...
View articleHere’s what mattered and what marketers will carry forward. Zihan Lyu July 06, 2025 Welcome to Unofficially MAD//Fest — the official media-partner ne...
View articleWhat it really takes to drive marketing transformation Zihan Lyu July 04, 2025 Welcome to Unofficially MAD//Fest — the official media-partner newslet...
View articleWhat we saw at MAD//Fest London Zihan Lyu July 03, 2025 Welcome to Unofficially MAD//Fest — the official media-partner newsletter bringing you speake...
View articleInside the key takeaways at MAD//Fest Day 1 Zihan Lyu July 02, 2025 Welcome to Unofficially MAD//Fest — the official media-partner newsletter bringin...
View articleAt MAD//Fest, Duolingo’s Rebeca Ricoy revealed how the world’s sassiest owl wins hearts and downloads without paid media. Zihan Lyu July 02, 2025 Duo...
View articleAt MAD//Fest, marketing leaders from Unilever, Samsung, and Subway shared what it really takes to lead transformation. Hint: it’s not a new strategy d...
View articleFrom TUMI’s $600 backpack outperforming Amazon Basics to Walmart Marketplace’s shift into premium audiences, and BCG’s blueprint for commerce media be...
View articleIn this exclusive CommerceNext interview, co-founder Melissa Campanelli shares how the community she helped build is reshaping leadership, acceleratin...
View articleWhen ten blue links disappear and GenAI writes the answer, where does your brand go? In this punchy keynote, Avinash Kaushik maps the path forward: AI...
View articleIn a shift from growth at all costs to profit with precision, LoveShackFancy and Extend shared how brands are rethinking loyalty, not with points or p...
View articleGenerative AI is no longer a tech experiment, it’s a growth lever. In this session, former Kenvue SVP Ajay Dhaul and Writer’s Kushala Silva break down...
View articleAt CommerceNext, marketers from Victra, The Tile Shop, and Family Farm & Home shared what actually works when turning first-party data into busin...
View articleWhat can Olympic sailing teach us about elite leadership in business? At SXSW London, Sir Ben Ainslie shared how he evolved from a solo...
View articleHow do Slack, Dropbox, and Anthropic design those subtle, delightful moments that make a product feel human? At SXSW London, their design leads reveal...
View articleWhat if work didn’t just adapt to women but was built with them in mind from the start? At SXSW London, three trailblazing women leaders shared what h...
View articleAt SXSW London, Google DeepMind’s Demis Hassabis explored how close we are to AGI, what it means for science, work, and society and why the next 5–10 ...
View articleEmma Baines, Global Head of Creative at Tony’s Chocolonely, took to the SXSW London stage to reframe a word we’ve been taught to devalue: nice. In a s...
View articleFrom AI infrastructure to sovereign cloud, top VCs at SXSW London revealed where the real capital is flowing and what separates durable ventures from ...
View articleHi there, Last week, as Grand Prix trophies were handed out across Cannes, we launched our own celebration — spotlighting the DTC campaigns tha...
View articleGrowth in 2025 belongs to brands investing in clarity alongside creativity Zihan Lyu June 22, 2025 • Estimated Reading Time: 6 minutes...
View articlePLUS: Inside the B2B Shift at Cannes Lions 2025 Zihan Lyu June 20, 2025 • Estimated Reading Time: 7 minutes… Read More...
View articlePLUS: Amazon says your audience isn’t a generation Zihan Lyu June 19, 2025 • Estimated Reading Time: 7 minutes… Read More...
View article✨ Cannes isn’t the only place handing out wins this week. Zihan Lyu June 19, 2025 • Estimated Reading Time: 3 minutes… Read Mor...
View articlePLUS: What this D2C marketing VP really wants from Cannes 2025 Zihan Lyu June 18, 2025 • Estimated Reading Time: 8 minutes… Rea...
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