Three out of four brands fail when they try to take a proven concept into a new market. That is not a niche statistic. It is the backdrop against whic...
View articlePlenty of luxury brands talk about protecting their identity. Few can describe the mechanism that does it. At Shoptalk Europe 2026 in Barcelona, Alexi...
View articleLaunching genuinely new technology into a category defined by simplicity is one of the harder marketing problems in retail. The product cannot be expl...
View articleThe Christmas window is the most competitive activation period in UK retail. Brands compete for Oxford Street, luxury retailers want spectacle, and ag...
View articleThere is a version of community marketing that exists almost entirely in brand decks: the language of connection, belonging, and purpose that sounds m...
View articlePop-ups have become so common they have almost stopped meaning anything. Every mall has them, every brand has done one, every activation deck includes...
View articleCoterie’s Marissa Steinmetz and AS Beauty Group’s Maureen Massry, in conversation with Shopify’s Madeline Michaelson, said both comp...
View articleWhile most of CommerceNext debated how AI will reshape discovery, QVC Group’s Brian Beitler argued for something older. The company has built it...
View articleThe operators on this Commerce Next panel run very different businesses, from a 560-store western wear chain to an AI-driven styling service. All five...
View articleRTB House’s Jaysen Gillespie opened the talk with new research on how shoppers behave before they buy. Most don’t convert on the first vis...
View articleThe panel at CommerceNext Growth Show returned to an old idea, that listening to customers still comes first. What changed, the operators agreed, is t...
View articleBombas CEO Jason LaRose used his CommerceNext opening keynote to draw a line between two kinds of DTC expansion. Some brands go to wholesale because t...
View articleRetail is pouring money into AI while sitting on data it has never truly used. That gap sets up most of the failures to come. Manuel Neto has spent ye...
View articleAI is often sold to small brands as the great equalizer. The pitch says a 12-person team can finally operate like a 1,200-person one. Katie Omstead, P...
View articleHelloFresh serves roughly a billion meals a year. That sounds like the ceiling of a category it helped invent. Assaf Ronen does not read it that way. ...
View articleThe $300 billion skincare industry has a problem it rarely says out loud. Over-the-counter skincare cannot legally change your skin. The moment a topi...
View articleWhile most mattress brands still compete on coil counts and pillow tops, Saatva has spent the last few years competing in the Olympics. For a luxury b...
View articleAccording to AlixPartners’ Consumer Sentiment Index, a survey of 9,000 US consumers, service as a shopping priority increased 34% year over year...
View articleThere is a specific kind of brand problem that established companies rarely talk about openly: the moment when your loyal customers are aging out, and...
View articleThe word “Reddit” gets appended to a Google search 250 times every second. People search Google, then add “Reddit” because the...
View articleEvery eCommerce team has a measurement stack. Very few have a measurement strategy. The distinction matters more in 2026 than ever, as the number of c...
View articleA bride makes over 300 decisions in 18 months. She picks the photographer, the venue, the colors, and the bridesmaids’ dresses. She decides whet...
View articleMacy’s challenged the premise that technology and human connection are in tension. The real question isn’t whether to automate, but how to...
View articleAt Shoptalk, Travis Katz and Jessica Alba did not describe a new marketing channel. They described the end of the distinction between content and comm...
View articleBuying furniture is one of the most emotionally loaded, logistically complicated purchases a person makes. It’s highly considered and the stakes...
View articleMost brands that talk about purpose treat it as a channel. A campaign lever. Something to activate when the quarterly numbers need a story. The result...
View articleThe most persuasive TikTok data point Moroccanoil collected in 2025 was not in any dashboard. Staff overheard it at a tennis tournament. In February o...
View articleE-commerce teams are measuring their retail media performance with a number that can be engineered to look good. ROAS is clean, reportable, and easy t...
View articleThe shopping journey has always involved a kind of surrender. You surrender to a brand’s editorial curation when you browse a site. You surrende...
View articleMost organizations right now are running some version of the same experiment: distribute access to AI tools, watch what happens, and try to figure out...
View articleEvery influencer marketer has the same nightmare conversation. The CFO asks for the revenue number. The marketer opens a dashboard full of impressions...
View articleMost apparel brands know their gross margins. Fewer know whether the traffic they are paying for actually generates profit after returns, fulfillment,...
View articleAt NRF 2026, the signal was clear: AI is rewriting discovery, but the brands that win will be the ones that keep the customer promise, online, in-stor...
View articleAt NRF 2026, Ralph Lauren and Microsoft shared how "Ask Ralph" brings brand heritage into conversational commerce, and what it teaches marketers about...
View articleNRF 2026 Visionary award winner Fran Horowitz shares how humility, customer listening, and team autonomy powered Abercrombie’s turnaround and what com...
View articleAs AI reshapes commerce, REI’s CEO - Mary Beth Laughton, argues that trust and human expertise, not technology, will define the next era of retail. Re...
View articleIn-store retail media is no longer a “does it work?” question. It’s a “can you operate it?” question. At NRF, leaders from CVS, Loblaw, and STRATACACH...
View articleFanatics and Dick’s Sporting Goods are taking opposite paths, one digital, one physical, but their retail marketing strategy is built on the same idea...
View articleAgentic commerce and GEO are coming fast, but JD Sports argues the real advantage is operational: clean data and order management that keeps the custo...
View articleAt NRF'26, Google introduced UCP for agentic commerce while Walmart unveiled agent-led shopping in Gemini. Discover what Sundar Pichai (Google, CEO) a...
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