Execs & Accounts: Promotions at Razorfish; Fathom Work for Navistar

Razorfish named five execs to fuel growth in the U.S. and Latin America, an area of admitted weakness. Shannon Denton, hired in 2002, became president and GM of the U.S. Central region; Brandon Geary, in the Seattle office since 2005, was promoted to general manager, Northwest. Christian Juhl, a nine-year employee most recently in charge of Mattel, was named SVP and general manager, California. Another long-time staffer, Pete Stein, became president and GM of the East region. Leading the Latin American business will be Jose Martinez. Martinez will be based in New York, and will head up a project to start a presence in Brazil by 2010. The changes follow the June appointment of Dave Friedman as president of the Americas.

Fathom Communications produced an online game show for International Truck — a unit of truck maker Navistar. Episodes are published on a channel called MaxxForceTV. Other components of the campaign include print, online, blogger outreach, and e-mail.

ComScore promoted Gregory Dale to chief operating officer. He joined the company in 1999 and served most recently as CTO.

National Instruments will use a new social media engagement product from Jive Software. Jive Market Engagement combines conversation monitoring with a shared “war room” environment where marketing decision makers collectively decide how to respond to any given conversation happening online.

LA based social media agency KARMA Media Labs has upped Lori Dicker to CEO and JP Clement to COO. Before co-founding the agency late last year, Dicker and Clement were both with social media firm Fanscape, she as VP, interactive media, and he as VP, strategy and analytics.

Carl’s Jr. and Hardee’s launched a multiplatform campaign attacking McDonald’s. Online ads starring comedian J.B. Smoove are appearing on the chains’ Facebook pages and YouTube channels.

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