Half of the businesses that do not purchase supplies online cannot do it because they lack access to the Internet, a recent survey found.
According to the US businesses surveyed, 85 percent of companies currently ordering maintenance, repair and operating (MRO) supplies through the Internet plan to significantly increase usage for MRO ordering in the future.
Commissioned by Grainger, a leading distributor of MRO supplies and services, the survey asked 600 purchasing decision-makers representing small, medium and large businesses to comment on their use of the Internet for purchasing MRO products.
When asked about reasons for purchasing MRO materials via the Internet, 64 percent cited speed and convenience as the major advantages. Accessibility and accuracy of product information were also frequently mentioned as additional benefits of online ordering (25 and 20 percent, respectively).
“The survey shows that although the Internet is currently used by fewer than one out of ten (8 percent) companies to order MRO supplies, online ordering via the Internet is gaining an enthusiastic core of supporters,” says Daniel Hamburger, vice president and general manager, Internet Commerce for Grainger. “Those experienced with it find it an effective and efficient way to purchase MRO supplies.”
According to the survey, 49 percent of those not purchasing MRO supplies online lack access to the Internet, with 10 percent lacking access to a computer. Other barriers to online ordering cited most often by non-users include perceived lack of convenience (15 percent) and the current inability to fit with policies and processes (9 percent).
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.
A new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call ... read more
Election 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity ... read more
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.