More NewsGettin’ Schooled on Local Ad Tech

Gettin' Schooled on Local Ad Tech

I hit the Local Ad World conference here in NYC yesterday

localadworld.gifI hit the Local Ad World conference here in NYC yesterday. I happened to be asked to moderate a panel on Localized Advertising Across All Media. In preparation for the conference, I learned a lot about what’s out there when it comes to localizing campaigns on TV, print and radio (not stuff we typically cover here at ClickZ) and of course, online.

The panelists and I talked topics such as legal compliance and agency adoption of new technologies for local advertising. The legalese is a major headache for companies like Cingular, which must make sure its terms and conditions are appropriate for each state it runs spots in.

On the agency front, many have yet to discover the really interesting technologies that are helping national brands with local presences (retailers, restaurant franchises, car dealers, bank branches, etc.) run ads with locally-relevant content while maintaining a cohesive brand message.

Here are a few:

Novus Print Media
Live Technology
SoftWave Media Exchange (SWMX)
Spot Runner
Shop Local
Visible World

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts