GTE Buys Bigbook.com Domain
GTE New Media Services Inc. said it purchased the www.bigbook.com domain and rights to allBigBook trade names and trade marks. Financial terms of the deal were notdisclosed.
GTE New Media Services Inc. said it purchased the www.bigbook.com domain and rights to allBigBook trade names and trade marks. Financial terms of the deal were notdisclosed.
GTE New Media Services Inc. said it purchased the www.bigbook.com domain and rights to all BigBook trade names and trade marks. Financial terms of the deal were not disclosed.
GTE New Media Service operates GTE’s SuperPages interactive directory service.
Patrick Marshall, vice president for new media services at GTE Directories Corp., said that the acquisition will increase GTE’s presence in the highly competitive online directory business, while also giving BigBook’s customers and users the benefits of a full-service electronic commerce site through GTE’s SuperPages service.
“As the first independent, online national yellow pages service, BigBook has strong name recognition and very loyal users,” Marshall said. “GTE’s SuperPages service has earned a reputation as an interactive services powerhouse with proven sales, marketing and content development expertise. As a result, BigBook users and advertisers will have access to a wider range of opportunities and services than they ever had before. At the same time, this acquisition will further solidify SuperPages’ presence.”
BigBook users will still be able to access the BigBook site, but now they will find additional features and services such as advanced and reverse yellow pages search capabilities, city guides, a Consumer Guide area, and electronic commerce capabilities with GTE’s Shop Online service.
As part of the deal, GTE said it will provide current BigBook advertisers with a Fact File advertisement on its SuperPages service, which claimed more than 4.75 million visitors in January.
BigBook Direct, headquartered in San Francisco, is a network marketing company focused on technology and Internet-related products and services.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article